Varun Bali
San Jose,California
Summary
Skilled in merging business strategy, data analytics, and product marketing to support data-driven decisions. With a foundation in information systems and operational management, excels at organizing complex information and optimizing internal processes. Achievements include building extensive customer databases and crafting effective marketing materials that reflect customer insights. Focused on implementing strategic solutions that enhance operational efficiency and drive impactful results.
Overview
8
8
years of professional experience
Work History
Marketing Manager Intern
Aliceapp.ai
Kirkland, Washington
06.2025 - 08.2025
- Tasked with measuring viability of new product launch and variables that come with it
- Enhanced brand visibility by developing content for social media campaigns
- Executed email marketing strategies to increase user engagement
- Analyzed campaign performance data to inform strategic adjustments
- Tracked campaign progress using built-in analytics software
- Generated creative project ideas, including contests, promotions, and giveaways
Product Marketing Consultant
Aledfi
San Jose, CA
01.2024 - 07.2024
- Developed marketing material for product pitch notes and presentations aimed at prospective customers
- Collaborated with organizational leaders to enhance marketing team's pitching strategies, focusing on customer-centric approaches
- Reviewed marketing material, including presentations and videos, to determine effectiveness for target audience
Website Development Intern
eMedEvents
01.2023 - 04.2023
- Developed a plan to streamline website by retaining essential features and removing unnecessary components
- Analyzed website to identify key user issues and bottlenecks affecting user experience
- Designed mock-ups on Canva to illustrate potential website redesign from user perspective for CEO review
Product Marketing and Data Management Intern
Workato
Mountain View, California
08.2021 - 01.2022
- Developed a comprehensive customer database, enhancing information accessibility across all company levels
- Developed a customer database for all existing customers with over 1,000 up-to-date customers
- Maintained customer database, ensuring accuracy by updating records and removing inactive customers
- Organized and analyzed thousands of customer files and stories to compile data on current and prospective customers
- Collaborated with various individuals in the marketing department to create videos and slideshows to pitch ideas
- Oversaw the YouTube channel, including thumbnail, video titles, publicizing and privatizing videos
Business and Marketing Intern
AutonomiQ
Palo Alto, California
06.2020 - 09.2020
- Conducted market research to identify leads with outstanding qualities, supporting targeted outreach
- Sorted resources to identify and turnover leads, enhancing communication efforts
- Gathered feedback from individuals on company's autonomous testing platform, facilitating improvements based on client input
- Created presentations and spreadsheets to clearly display data clearly for use by all members of the team
Barista
TeaZone
San Jose, California
08.2017 - 03.2018
- Mastered and consistently recreated diverse drink menu to ensure customer satisfaction
- Developed customer service skills through drink preparation in high-paced environment, directly addressing customer needs
Education
Business Administration - Management Information Systems
San Jose State University
San Jose, California05-2025
BBA - None
De Anza College
San Jose, California06-2020
Skills
- Social media marketing
- Email marketing campaigns
- Content marketing
- Marketing analysis
- Project management
- Customer relationship management
- Web development
- Effective communication skills
- Communication skills
Volunteer Experience
- Farm Volunteer, Full Circle Farm, Santa Clara, California, 05/2016, Led a group for 10 hours in May 2016 assisting with the improvement of farmland and pottery across the farm to help improve daily life
- Elderly Volunteer, Sarah Care, Campbell, California, 05/2015, Led to a group for 8 hours in May 2015 to assist those in need with any necessities to allow for ease of life improvements
Courses
- Business Law
- CAD Software Design
- Computer Information Systems
- Financial Accounting
- Fundamental Management and Organizational Behavior
- Introduction to Marketing
- Introductory Accounting
- Introductory Business Programming
- Macro/Micro Economics
- Managerial Accounting
- Statistics
- System Analysis and Design
- Human Understanding
- Fundamental Management Information Systems
- Professional and Business Ethics
- Business Calculus
- Networking and Data Communications
- Database Management Systems
- Fundamentals of Finance
- Quantitative Business Analysis
- Fundamentals of Operation Management
- Global Dimensions of Business
- American Politics in Global Perspective
- Business Finance
- Calculus
- Global Dimensions of Business
Timeline
Marketing Manager Intern
Aliceapp.ai
06.2025 - 08.2025
Product Marketing Consultant
Aledfi
01.2024 - 07.2024
Website Development Intern
eMedEvents
01.2023 - 04.2023
Product Marketing and Data Management Intern
Workato
08.2021 - 01.2022
Business and Marketing Intern
AutonomiQ
06.2020 - 09.2020
Barista
TeaZone
08.2017 - 03.2018
Business Administration - Management Information Systems
San Jose State University
BBA - None
De Anza College