Varun Datta
Ashburn,Virginia
Summary
Dynamic Digital Marketer with a strong focus on SEM and a proven track record in developing, managing, and reporting on high-impact social media campaigns. Demonstrates exceptional storytelling skills that engage audiences and drive client success. Committed to achieving business objectives while maintaining meticulous organization in work processes.
Overview
7
7
years of professional experience
Work History
ASSOCIATE DIRECTOR, COMMERCE
Spark Foundry
12.2022 - 05.2024
- Designed strategic initiatives leveraging emerging Commerce trends for client satisfaction.
- Achieved a 20% increase in Brand Share through effective execution of advertising campaigns.
- Conducted internal billing audits to ensure timely payment to clients.
SUPERVISOR, SEARCH
PHD
10.2021 - 11.2022
- Oversaw routine responsibilities to promote personal and professional development of team members.
- Engaged in the development of Instagram and X campaigns targeting specific consumers at optimal touchpoints.
- Boosted search traffic and video views by 15%, enhancing brand visibility.
MEDIA ACTIVATION MANAGER
Essence
01.2021 - 09.2021
- Implemented SEM strategy boosting trial and download goals for tech products in search and display campaigns by 7% and 10% over six months.
- Delivered biweekly reports to analyze the alignment of business objectives with consumer engagement.
- Addressed and resolved payroll processing issues.
SR. CAMPAIGN MANAGER
Zenith
05.2019 - 01.2021
- Achieved a substantial decrease in CPCs by implementing an innovative search strategy, enhancing conversion rates by 14%.
- Implemented efficient administrative support by establishing electronic document organization systems.
DIGITAL ANALYST
Team Velocity
05.2017 - 03.2019
- Crafted and refined SEM plans for over 30 clients, ensuring alignment with their goals.
- Integrated third-party data sources into existing analytics platforms in order to gain deeper insights into customer behavior.
Education
BBA - MARKETING
James Madison University
Harrisonburg05-2017
Skills
- Digital Marketing
- Media Buying
- Media Planning
- Media Strategy
- Paid Search
- Hubspot
- Salesforce
- Display
- Video
- Social media
- Marketing Analytics
- Multitasking
- Leadership
- Flexible and adaptable
- Imaginative Thinking
- Analytical Problem Solver
- Compassionate Understanding
- Cultural awareness
Timeline
ASSOCIATE DIRECTOR, COMMERCE
Spark Foundry
12.2022 - 05.2024
SUPERVISOR, SEARCH
PHD
10.2021 - 11.2022
MEDIA ACTIVATION MANAGER
Essence
01.2021 - 09.2021
SR. CAMPAIGN MANAGER
Zenith
05.2019 - 01.2021
DIGITAL ANALYST
Team Velocity
05.2017 - 03.2019
BBA - MARKETING
James Madison University