Varun Datta
Ashburn
Summary
I am a passionate digital marketer who desires to serve clients, accomplish business goals, tell a compelling story, and maintain an organized work environment. My background is primarily in SEM, but I also have experience creating, managing, and reporting on social media campaigns.
Overview
8
8
years of professional experience
Work History
Freelance Search & Social Manager
Complete Weddings & Events
02.2025 - Current
- Developing Paid Search & Social Strategies to achieve client’s business
- Built, Audited, and Launched Campaigns on Google Ads and Meta to track website conversions and increase leads
- Crafting narrative for Client about their target audience and performance through Excel reporting
Associate Director, Commerce
Spark Foundry
12.2022 - 05.2024
- Developed Commerce strategy based on industry trends and breakthroughs in Commerce advertising to exceed client goals and expectations
- Executed Onsite Search, Onsite Display, and Offsite Display campaigns from RFP to launch that resulted in 20% increased Brand Share and 15% more efficient ROAS year over year
- Audited internal billing for timely payment to clients
Supervisor, Search
PHD
10.2021 - 11.2022
- Managed the day-to-day tasks and goals of search coordinators and strategists, ensuring they were able to grow in a personal and professional manner
- Involved in the production of Instagram and X campaigns to reach relevant consumers at their preferred touchpoints
- Generated a 15% increase in search traffic and video views to the client's website, increasing their brand awareness and consumer engagement
Media Activation Manager
EssenceMediacom
01.2021 - 09.2021
- Launched SEM strategy that increased trials and download goals for Tech products in Search & Display Campaigns by 7% and 10% over six months
- Provided biweekly reporting to craft a narrative about the brand's business objectives and how consumers were resonating with their story
- Managed billing process for payroll and resolved processing issues
Sr. Campaign Manager
Zenith
05.2019 - 01.2021
- Reworked and implemented a brand new 'Olympic Tier' Search Strategy which prioritized branded keywords as well as a list of 'Golden' Non-Branded Keywords, which saw a 14% bump in conversions and a 20% decrease in CPCs
- Provided administrative support for the team by creating organized filing systems electronically for important documents
Digital Analyst
Team Velocity
05.2017 - 03.2019
- Created SEM strategy for over 30+ clients, consistently fine-tuning accounts based on business goals to tell a compelling story
Education
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
James Madison University
Harrisonburg, VA05.2017
Skills
- Digital Marketing
- Media Buying
- Market Research
- Media Planning
- Media Strategy
- Paid Search
- E-commerce
- Display
- Video
- Social Media
- Marketing Analytics
- Administration
- Google Ads
- Meta Ads
- Amazon
- Instacart
- Trade Desk
- Hubspot
- Salesforce
- Canva
- Photoshop
- DaVinci Resolve
- Strategic leadership
Timeline
Freelance Search & Social Manager
Complete Weddings & Events
02.2025 - Current
Associate Director, Commerce
Spark Foundry
12.2022 - 05.2024
Supervisor, Search
PHD
10.2021 - 11.2022
Media Activation Manager
EssenceMediacom
01.2021 - 09.2021
Sr. Campaign Manager
Zenith
05.2019 - 01.2021
Digital Analyst
Team Velocity
05.2017 - 03.2019
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
James Madison University
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