VARUNRAJ NITIN KESKAR

• Strategized and executed high-budget campaigns on paid search, social and programmatic exceeding €600,000 monthly spend, for prominent Irish brands
• Ownership of end-to-end finance and billing process for key clients
• Reported on effectiveness of campaigns on regular basis, offering insights and proposing changes.
• Developed KPIs to guide team towards business goals.
• Created testing frameworks to test, learn and amplify learnings across various client accounts.
• Leading team of account managers and executives, training new hires, skillfully delegating tasks and responsibilities to maximize efficiency and achieve campaign objectives.
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Promoted to Senior Performance Manager after 1 year at the company

• Developed and executed comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads driving consistent performance improvements and achieving key objectives.
• Conducted comprehensive keyword research to identify high-potential opportunities and optimize targeting strategies, resulting in improved campaign performance and cost efficiency
• Led regular performance reviews and strategy sessions with clients or internal stakeholders, providing actionable insights and recommendations to drive continuous improvement and exceed campaign goals.
• Oversaw the day-to-day management of paid search campaigns, including keyword research, ad copy creation, bid management, and performance analysis, ensuring campaigns were optimized for maximum ROI.
• Managed and mentored a team of account executives, providing guidance, training, and support to foster their professional growth and development, while effectively delegating responsibilities to optimize team efficiency and productivity.
• Stayed abreast of industry trends, algorithm updates, and best practices in paid search advertising, continuously seeking opportunities to innovate and enhance campaign effectiveness.

• Led team of 4 people including designers,developers and media buyers
• Converted external briefs from clients into internal briefs for team
• Developed and maintained good relationship with clients with weekly reporting and monthly/quarterly business reviews
• Creating paid search/social strategies for all clients and ensuring that all data was being correctly tracked through Google Tag Manager so any decisions taken would 100% be data-driven.
• Evaluated Google Ads campaigns against ROI and KPI targets to identify opportunities for further growth and improvement.
• Led monthly business reviews with clients to highlight progress and identify future opportunities.
• Managed budget of over €50k per month across all clients on Google Ads.
• Increased monthly revenue by over 28% for biggest e-commerce client through paid search campaigns at ROAS of 8 exceeding designated KPIs