Vasi Katris
Chicago,Illinois
Overview
6
6
years of professional experience
Work History
Sr. Marketing Manager
240 Logistics
Chicago, IL
01.2024 - Current
- Spearheaded the creation and launch redesigned company website, resulting in a 64% increase in website traffic within the first month.
- Implemented a first-ever comprehensive content strategy encompassing blogs, webinars, case studies, and social media initiatives, empowering the internal sales team with resources to drive business growth, a pivotal initiative within the dynamic landscape of a startup.
- Establish a robust presence across social media platforms including Instagram and LinkedIn, amplifying brand visibility and supporting targeted marketing campaigns.
- Direct the brand development efforts for two subsidiary companies, Millie and Feelds, leveraging innovative strategies to enhance market positioning and differentiation.
- Manage and optimize budgets for various marketing campaigns, ensuring cost-effectiveness and maximizing ROI, crucial for resource optimization and sustainable growth within a startup setting.
Marketing Consultant
Lettuce Entertain You Enterprises
Chicago, IL
08.2018 - Current
- Develop unique brand voices for various restaurant concepts, boosting customer engagement and brand identity.
- Utilize tools like Google Analytics and Adobe to enhance social media impact and drive results.
- Collaborate on creating original content for social media with the marketing team.
- Keep web pages and social profiles updated with current marketing tactics for optimal customer engagement.
- Assist in strategizing and executing marketing events to meet business goals.
Director of Marketing
Edge Logistics
Chicago, IL
06.2023 - 11.2024
- Overhauled brand guidelines, introducing new sales messaging, targeting strategies, tagline, visuals, and content strategy.
- Partnered with sales team to manage relationships with over 10 key enterprise clients, developing QBRs, RFPs, and sustainability reports.
- Orchestrated external communications with partners, including press releases and media relations, to maintain brand consistency.
- Led digital and email advertising campaigns across platforms like Google and LinkedIn.
- Directed a major website redesign for SEO optimization, involving user-friendly design and keyword-rich content to boost online presence and engagement.
Director of Marketing
Traffic Tech
Chicago, IL
02.2022 - 06.2023
- Led a 5-member global marketing team, driving campaigns that increased brand awareness and customer engagement.
- Forged key partnerships with entities like the Chicago Cubs and Toronto Bulldogs, enhancing collaboration and relationships.
- Implemented marketing initiatives (webinars, blog writing, brand events) boosting exposure, engagement, and revenue.
- Managed QBRs and sales materials for 200+ medium to enterprise clients, strengthening customer relationships.
- Enhanced social media engagement, achieving a 17.5% rate on LinkedIn and gaining 12,700 followers in 9 months.
- Launched a TikTok strategy yielding over 5 million views in 3 months, significantly boosting social media impact and application rates.
Brand Manager
Traffic Tech
Chicago, IL
04.2021 - 08.2021
- Crafted public relations strategies to boost brand visibility and customer engagement alongside marketing initiatives.
- Suggested brand improvements based on market research and trend analysis, enhancing customer interest and sales.
- Oversaw the development of marketing materials and sales tools to clearly convey brand messages and value.
- Developed and dispatched proposals to potential clients, securing new business and fostering revenue growth.
Marketing Specialist
Traffic Tech
Chicago, IL
05.2020 - 04.2021
- Worked with the sales team to produce engaging brand content that reinforced identity and captivated the target audience.
- Skillfully managed social media, using analytics to enhance engagement and campaign effectiveness.
- Initiated strategies to elevate brand awareness and boost audience engagement.
- Created tailored marketing materials to address specific business needs.
Brand Manager
Onbe
Chicago , IL
08.2021 - 02.2022
- Established consumer insights system to measure marketing impact and brand awareness.
- Orchestrated public relations and events, enhancing brand visibility and securing three new customer relationships.
- Led creation and execution of a social media and digital marketing strategy, increasing engagement, retention, and revenue.
- Grew LinkedIn followers by 14,000 in 6 months through strategic social media management.
Education
Bachelor of Arts - Advertising and Public Relations
Loyola University Chicago
Summary
Versatile marketing leader and brand strategist with expertise spanning multiple industries including hospitality, technology, supply chain, and sports marketing. Skilled in crafting and launching distinctive brands, and adept at creating comprehensive strategies that elevate market presence and foster growth.
Timeline
Sr. Marketing Manager
240 Logistics
01.2024 - Current
Director of Marketing
Edge Logistics
06.2023 - 11.2024
Director of Marketing
Traffic Tech
02.2022 - 06.2023
Brand Manager
Onbe
08.2021 - 02.2022
Brand Manager
Traffic Tech
04.2021 - 08.2021
Marketing Specialist
Traffic Tech
05.2020 - 04.2021
Marketing Consultant
Lettuce Entertain You Enterprises
08.2018 - Current
Bachelor of Arts - Advertising and Public Relations
Loyola University Chicago
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