Vasiliy Naoumov

Responsibilities:

• Create advertising accounts from scratch (Meta Business, X Business, Google Ads, Google Analytics).

• Integrate pixels for advertising and analytics platforms.

• Develop the structure of advertising campaigns.

• Create templates for reports on the effectiveness of advertising campaigns.

• Design a structure for testing advertising creatives and landing pages.

• Launch advertising campaigns on Meta, X, Pinterest, Google Ads, TikTok, DV360.

• Track and optimize the effectiveness of advertising campaigns.

• Report on advertising campaign performance.

• Create advertising creatives (Adobe Photoshop).

• Develop content plans for Facebook, Instagram, and X.

• Formulate a plan for social network development.

• Recruit and conduct interviews for digital marketing positions, including SMM and designers.

• Create landing pages.

• Prepare presentations.

Goals:

• Reduce the average CPL from $2.10 to $1.70.

• Increase CTR from 1.00% to 1.28%.

• Add an SMM manager and a designer to the team.

Responsibilities:

• Create advertising accounts from scratch (Meta Business, X Business, Google Ads, Google Analytics).

• Integrate pixels for advertising and analytics platforms.

• Develop the structure of advertising campaigns.

• Create templates for reports on the effectiveness of advertising campaigns.

• Design a structure for testing advertising creatives and landing pages.

• Launch advertising campaigns on Meta, X, Pinterest, Google Ads, TikTok, DV360.

• Track and optimize the effectiveness of advertising campaigns.

• Report on advertising campaign performance.

Goals:

• Reduce the average CPL from $7.00 to $2.10.

• Increase CTR from 0.78% to 1.00%.

Responsibilities:

· Running ad campaigns in performance channels (Meta, VK, myTarget, Google ads, Yandex.Direct);

· Working with GoMobile, RocketMX, DV360;

· Creating report;

· Training of junior specialists and customer service managers;

· Integration of the campaign naming structure to make a reporting process faster and easier;

Responsibilities:

· Managing clients;

· Working with Facebook&Instagram: writing texts, creating pictures (Adobe Photoshop), posting, connecting with customers;

Responsibilities:

· Managing clients;

· Developing of a digital advertising strategy;

· Running ad campaigns in performance channels (Facebook, Instagram, VK, myTarget, Google ads,Yandex.Direct);

· Analyzing campaigns with using Google Analytics and Yandex.Metrica;

Responsibilities:

· Running ad in performance channels (Facebook, Instagram, VK, myTarget, Google ads,Yandex.Direct);

· Analyzing campaigns with using Google Analytics and Yandex.Metrica;

· Managing clients;

· Reports Creating in Excel, PowerPoint, Google Sheets;

· Working with programmatic such as Criteo, RTB House, Insider;