VASU SURAPANENI
Bettendorf,IA
Summary
Detail-oriented professional with exceptional communication and project management skills, adept at efficiently handling multiple tasks in fast-paced environments. Known for a proactive approach to identifying and resolving issues, consistently optimizing processes to enhance productivity. Strong commitment to supporting team objectives and driving organizational success. Recognized for the ability to adapt quickly and deliver results that exceed expectations.
Overview
7
7
years of professional experience
Work History
Technical Recruiting Marketing Manager
V-Soft Consulting Group
02.2021 - Current
- Built and executed data-driven recruitment marketing strategies that increased employer visibility and strengthened engagement for technical roles in Cloud, Cybersecurity, AI/ML, and DevOps.
- Led development of employer branding assets, including digital content, thought leadership, campaign creatives, and narrative positioning for talent attraction across multiple platforms.
- Managed multi-channel recruitment advertising, resulting in 32% lower cost-per-acquisition and a higher-quality talent funnel.
- Drove SEO optimization of career portals, content hubs, and job visibility, resulting in consistent ranking improvements and increased organic applicant traffic.
- Orchestrated recruitment events, webinars, and virtual meetups to strengthen community engagement and reinforce technical brand credibility.
- Implemented and optimized ATS and automation tools to improve workflow efficiency, candidate experience, communication speed, and data transparency.
- Designed analytics dashboards to measure campaign ROI, audience engagement, channel performance, and conversion funnel insights, enabling data-led strategy shifts.
- Collaborated closely with HR, TA leadership, hiring managers, and executives to align messaging and talent strategies with evolving workforce needs.
- Leveraged competitive market data, talent personas, and audience insights to refine outreach strategies, improve targeting efficiency, and expand candidate reach.
- Delivered brand-aligned content, sourced insights, and digital marketing assets that strengthened full-cycle recruitment outcomes.
Project Manager
V-Soft Consulting Group
10.2018 - 01.2021
- Translated business and functional requirements into scalable digital and technical specifications for enterprise-wide systems and marketing platforms.
- Acted as the voice of the customer, ensuring that digital workflows, user journeys, and operational solutions met both business needs and usability standards.
- Oversaw POS systems, payment gateways, digital ordering platforms, OpenTable integrations, and reservation systems to maintain accuracy, uptime, and operational continuity.
- Led menu configuration, digital asset updates, pricing management, and promotional releases across web, mobile, and kiosk systems with zero content mismatches.
- Collaborated cross-functionally with marketing, product, agency, and vendor partners to maintain brand consistency across all digital channels.
- Applied web/app/kiosk analytics to optimize digital ordering journeys, streamline conversion paths, and reduce user drop-off through iterative enhancements.
- Built SQL queries and dashboards to generate key insights, operational metrics, and campaign reports supporting data-driven decision-making.
- Managed digital ordering platforms, POS systems, and payment gateways, maintaining 99.9% system uptime and reducing operational disruptions by 28%.
- Strengthened digital marketing execution through CRM segmentation, automation workflows, tagging (UTM/GTM), and performance measurement improvements.
- Conducted A/B experiments to refine landing page design, customer experience flows, and acquisition touchpoints, leading to measurable conversion increases.
- Identified workflow inefficiencies and implemented systematic improvements that accelerated turnaround time and improved operational stability.
- Performed technical troubleshooting and deployed preventive system measures to reduce recurring incidents.
- Presented insights and operational recommendations to leadership and stakeholders to guide strategic and tactical decisions.
- Supported digital transformation initiatives that significantly improved platform reliability, user experience, and brand engagement for high-profile clients.
- Developed project plans, timelines, and resource allocation strategies.
- Led cross-functional teams to deliver projects on time and within budget.
Education
Master of Business Administration -
Johnson and Wales University
01.2018
MBA - Data Analytics
Indiana Wesleyan University
12.2025
Skills
- Digital Analytics & Reporting
- Google Analytics (GA4), Google Search Console, Google Tag Manager (GTM), Adobe Analytics, Looker Studio, Tableau, Power BI, SQL (Intermediate), A/B Testing Tools
- Marketing Platforms & Automation
- Google Ads, LinkedIn Campaign Manager, Meta Business Suite, HubSpot, Mailchimp, CRM Automation Tools, UTM Strategy & Tracking, SEO Tools (SEMrush, Ahrefs, Screaming Frog)
- Product & Project Tools
- Jira, Confluence, Asana, Trello, Aha!, Figma (wireframes), Miro (workflow mapping), ServiceNow (various modules), Agile/Scrum Tools
- Digital Operations & POS/Ordering Platforms
- POS Systems, Payment Gateways Integration, Digital Ordering Platforms (Web/App/Kiosk), OpenTable, Menu Management Systems, Content Management Systems (CMS)
- Data, Querying & Dashboarding
- SQL (queries, joins, operational reporting), Excel (advanced formulas, pivot tables, VBA basics), Python (basic data manipulation), Data Visualization Tools, KPI Dashboards
- Recruitment Marketing & Employer Branding Tools
- ATS Systems (iCIMS, Greenhouse), HRIS Integrations, Talent Pipeline Analytics Tools, Scheduling & Event Platforms
- General Technical Competencies
- API Concepts, Basic Troubleshooting, System Integrations, Workflow Optimization, Tagging Frameworks, Cross-Platform Data Consistency Validation
Timeline
Technical Recruiting Marketing Manager
V-Soft Consulting Group
02.2021 - Current
Project Manager
V-Soft Consulting Group
10.2018 - 01.2021
MBA - Data Analytics
Indiana Wesleyan University
Master of Business Administration -
Johnson and Wales University