Vasundhara Penmetsa

• Optimized inventory using analytical tools, resulting in a 35% reduction in bounces and a 20% increase in sales.
• Developed strategies for an efficient supply chain for white-label products, mirroring the role of strategic development at Disney.

• Spearheaded the redesign and marketing of PZOC's website.
• Developed and executed a go-to-market strategy for a product launch, demonstrating project management and collaboration skills.

• Drove organic traffic growth to the website and increased social media followers by 400,000, using analytics tools and SEO techniques.
• Created marketing strategies leading to a 30% increase in user retention, relevant for understanding customer insights at Disney.

• Organized over 15 industry talks, panels, and podcasts, secured sponsorships, and organized events and workshops.
• Collaborated with industry leaders, academic mentors, and influencers, to provide hands-on experience to members.

• Oversaw social media strategy, aligning with the storytelling ethos of Disney.