Product focused MBA candidate with 4+ years of experience in product marketing, go-to-market strategy, and stakeholder collaboration in the healthcare sector. Proven success in leading product launches, gathering user feedback, and driving market adoption. Adept at connecting customer needs with data driven product decisions, and experienced in working across sales, marketing, and R&D teams. Passionate about building impactful products that align business goals with user needs through cross-functional collaboration and data driven strategy.
• Spearheaded strategic diabetic awareness campaigns in collaboration with medical experts, enhancing product visibility and trust
• Partnered with product teams to provide market insights and customer feedback for product enhancements
• Drove a 35% increase in physician engagement through targeted marketing strategies and digital touchpoints
• Conducted segmentation analysis to identify underserved customer segments, directly influencing regional sales strategy
• Recognized as 'Best Performer' for driving a 25% YoY revenue increase in the Cyra Flora product line
• Developed and executed the go-to-market (GTM) strategy for a new product line, resulting in a 15% increase in first-quarter adoption
• Conducted user research and competitive benchmarking to refine product positioning, pricing, and key messaging
• Collaborated with R&D and marketing to define product features and timelines; contributed to product roadmap discussions
• Designed and delivered product training modules to 40+ sales reps, improving feature recall by 20%
• Led post-launch analysis using Excel and survey data, identifying feature improvements that were implemented in v2.0
Product Roadmapping & Prioritization
Go-to-Market (GTM) Strategy
User Research & Market Analysis
Cross-Functional Team Collaboration
Stakeholder Management
Agile Product Development
• Vice President, Student Consulting Club – Led workshops and peer mentoring sessions focused on market research, business strategy, and product case studies in pharma and tech.
• Organizer, Healthcare Strategy Workshop – Collaborated with faculty and guest speakers to design and deliver a session on pricing, access, and product strategy in the pharmaceutical space.
• NSS Volunteer Project Lead – Coordinated a team of volunteers to assess rural healthcare awareness gaps and contributed to planning low-cost interventions, impacting 500+ individuals.
• PM Case Practice & Hackathons – Participated in DePaul-led product challenges and case interview practice groups; focused on crafting feature prioritization frameworks and improving presentation clarity.