Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Accomplishments
Timeline
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VEEDA L. JACKSON

Product Owner
Charlotte,NC

Summary

Ready to offer 10+ years of experience and take on a dynamic new position. Adept at deconstructing and planning stories in order to promote improvements to product design and implementation. Excellent relationship-building, organizational and project management skills with a focus on overcoming technical challenges and implementing successful resolutions. Superb analytical skills leveraged to proactively improve customer service processes and garner stellar customer feedback.

Overview

19
19
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Product Owner

Blue Cross NC
Durham, NC
04.2020 - Current
  • Owned and prioritized product backlog with 100+ user stories.
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Guide and support team by owning vision for release, deciding priority and details of features to build, accepting features after satisfactory demonstration of development and testing, and accepting implementation release
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Suggested enhancements to product design that would improve member experience.
  • Brainstormed with peers and other members of design/project team to determine enhancements and product and service features.
  • Resolved problems, improved operations and provided exceptional service.
  • Oversaw entire program deployments from vision and creation to rollout and delivery.

Lead Program Manager

Blue Cross NC
Durham, NC
01.2018 - 04.2020
  • Independently manage, plan, design and develop multiple or large complex programs/initiatives focused on improving processes, reducing costs, increasing productivity, improving divisional outcomes and/or enhancing relationships internally and externally.
  • Lead team efforts in developing solutions to difficult or complex situations by identifying, analyzing and understanding target audiences and their specific program needs.
  • Collaborated with development teams, internal customers and product line management to verify delivery of desired quality requirements to distributors.
  • Advise and communicate with various levels within enterprise, including senior leadership, regarding programs/projects/initiatives, emerging issues and challenges, state of industry and additional opportunities.
  • Identify key improvement metrics/scorecards and review program/initiative data and results in comparison with benchmark metrics.
  • Manage employee development initiatives for team, including coaching, performance feedback and training
  • Mentored and supported 10+ employees and 2 interns to create strong workplace culture

Operations Consultant

Blue Cross NC
Durham, NC
01.2016 - 01.2018
  • Responsible for planning, organizing and leading portions of engagement for customer service operation division.
  • Ensures quality of deliverables and serve as competent, effective member of delivery/project teams.
  • Develop customer service tour playbook for client visits to call center and led all tours for high value prospects and clients
  • Work closely and in-step with, budget analyst and call center analyst using workforce management systems to ensure quality and efficiency for Sales division that is supported.
  • Investigate complex customer issues and address said issues cross-functionally within wider organization.
  • Design reports across different areas of organization and developing data-backed presentations for leadership team.
  • Compile reporting on division metric performance and updated leadership on SLA misses and offer recommendation on how to mitigate risk.
  • Respond to customer service RFP questionnaire on behalf of customer service operations.
  • Audit BPO call center with over 100+ customer service representatives

Operations Manager

Blue Cross NC
Durham, NC
01.2013 - 01.2015
  • Manage and coordinate all day to day sales operations activities to include implementation, installation and fulfillment activities across ancillary sales division using billing and claims system called Facets and CRM, Salesforce.com.
  • Own and make needed decisions to ensure successful resolution of billing and group installation issues, problems and changes.
  • Responsible for tracking vendor performance SLA metrics while also establishing and monitoring performance metrics and goals for departmental workload.
  • Calculated key performance metrics across sales lifecycle.
  • Managed vendor relationship with insurance carrier partners such as USAble Life, AIG, Voya (previously ING) and Chesapeake Life.
  • Collaborated with enrollment, billing and customer service divisions within those companies to ensure groups are enrolled seamlessly and accurately.
  • Supervise team of 4 direct report employees to include sales support coordinators, data analyst and ancillary specialist

Sales and Marketing Administration Manager

Wellpath Community Health Plans
Morrisville, NC
01.2007 - 01.2013
  • Manage all daily sales and marketing processing activities across sales and marketing department.
  • Supervise 6 direct report and 12 indirect account executives and account managers to focus on customer satisfaction and prompt response to broker distribution.
  • Oversee contracts and enrollment material for all products sold; ensure vendors provide competitive service and negotiate contracts.
  • Introduced new TASK system to track and manage all prospects throughout sales cycle using Microsoft Outlook
  • Established, initiated and optimized business process strategies based on company targets, product specifications, market data and budget factors
  • Developed creative presentations, trend reports, kitted assets, and product data sheets

Education

MBA - Project Management

KELLER GRADUATE SCHOOL oF MANAGEMENT
Durham, NC
08.2011 - 03.2014

Bachelor of Arts - Finance

NORTH CAROLINA CENTRAL UNIVERSITY
Durham, NC
08.1995 - 05.2000

Skills

    Flexible & Adaptable

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Certification

Design Thinking Certification

Affiliations

  • Triangle Association of Health Underwriters Member of Greater Raleigh
  • Chamber of Commerce Durham Chamber of Commerce
  • American Society of Quality The Association of International Product Marketing & Management (AIPMM)

Accomplishments

Product Owner:

  • Served as key SME to inform the future state service journey ecosystem for the enterprise.
  • Initiated branding initiative to review the a key concierge service offering to understand brand positioning position and to determine if the current branding needed to be changed. The output provided key insights that will help evolve the program to provide enhanced experiences by advising, engaging and resolving member needs throughout the member journey in a personalized way.
  • Led 5-day Kaizen event and 2 spin-off initiatives as a result to find ways to improve first call resolution: Skilled-Based Routing and Language Simplification

Lead Program Manager:

  • Pioneered the strategy for the key Concierge offerings (Signature Service), driving the execution of service support for new and existing Concierge groups, and serving as the voice of service in engagement with partners in the Major Group segment.
  • Assisted with development of new pricing model to price out the new concierge service offering.
  • Improved and strengthened partnership with Sales by attending the roadshows and prospect pitch meetings which was a key driver that contributed to winning six new accounts and retaining our existing accounts, generating a $1.3m in revenue.

As Operations Consultant:

  • Improved claim payout time by identifying and closing a process gap in submission delivery to life insurance carrier.
  • Reduced the % of groups received after the effective date from 87% to 32% which allowed carrier partner to meet their claims process SLA metric for 98% of the groups.
  • Reduced the average # of days submission received after the effective date from 94 days to 10 days.
  • Implemented new process for emailing administrative welcome kits versus mailing: administrative savings of approx. $14,000/year.
  • Re-engineered process around contract generation and distribution bringing contract delivery within compliance parameters.
  • Reconfigured team to match employee capabilities and strengths with varying roles and duties within the division.

Timeline

Product Owner

Blue Cross NC
04.2020 - Current

Lead Program Manager

Blue Cross NC
01.2018 - 04.2020

Operations Consultant

Blue Cross NC
01.2016 - 01.2018

Operations Manager

Blue Cross NC
01.2013 - 01.2015

MBA - Project Management

KELLER GRADUATE SCHOOL oF MANAGEMENT
08.2011 - 03.2014

Sales and Marketing Administration Manager

Wellpath Community Health Plans
01.2007 - 01.2013

Bachelor of Arts - Finance

NORTH CAROLINA CENTRAL UNIVERSITY
08.1995 - 05.2000
VEEDA L. JACKSONProduct Owner
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