Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Veela (Peiyue) He

Washington

Summary

Dynamic Content Designer with four years of experience creating intuitive digital experiences for SaaS platforms, nonprofits, and mission-driven brands. Expertise in UX writing, content strategy, and user flow facilitates the translation of complex information into accessible and engaging product content. Proven ability to collaborate effectively with Product, Design, and Engineering teams to enhance user journeys and improve onboarding processes. Proficient in Adobe Creative Suite, WordPress, HubSpot, and various analytics tools while adhering to accessibility standards (WCAG/ADA) and other content management systems.Eager to contribute to team success and further develop professional skills.

Overview

5
5
years of professional experience

Work History

Content Specialist

Urban Land Institute
04.2024 - 08.2025
  • Company Overview: Urban Land Institute: a global nonprofit research and education organization that focuses on best practices in real estate development, housing, transportation, and related topics.
  • Led LMS migration and multimedia onboarding, ensuring seamless adoption for global stakeholders, translating technical details into user-friendly guides.
  • Designed and implemented user-friendly onboarding flows and multimedia modules, improving global adoption of the organization’s LMS platform.
  • Partnered with product and technical teams to streamline CMS workflows, creating reusable content structures and evergreen templates that improved site usability based on analytics and stakeholder feedback.
  • Produced WCAG-compliant reports and templates, improving clarity and accessibility for leadership and external partners.
  • Developed information architecture for redesigned web pages, ensuring intuitive navigation and alignment with user needs.

Multimedia Specialist

Ploughshares
08.2024 - 01.2025
  • Company Overview: Ploughshares: a public grantmaking foundation that supports initiatives to prevent the spread and use of nuclear weapons, and to prevent conflicts that could lead to their use.
  • Produced digital-first reports, dashboards, and visual content that simplified complex policy information into accessible narratives for diverse audiences.
  • Created content systems and templates that reduced production timelines and improved scalability across digital platforms.
  • Partnered with leadership to launch an internal Creative Briefing platform, streamlining requests, centralizing documentation, and improving workflow efficiency.
  • Streamlined logistics for in-person and virtual conferences (e.g., National Press Club events), managing speaker briefings, live tech setups, and post-event reporting—ensuring seamless execution for 100+ attendees, compiling post-event summaries for leadership, demonstrating ability to manage fast-paced comms needs.

Instructional Content Designer

Johns Hopkins University
03.2022 - 05.2023
  • Developed engaging e-learning modules utilizing Articulate Storyline and Adobe Captivate.
  • Supported 200+ faculty during Canvas LMS migration, providing multimedia training and tech onboarding to ensure seamless platform adoption and user confidence.
  • Designed 3,000+ interactive learning assets using Adobe Creative Suite (Illustrator, InDesign, Premiere Pro), boosting learner engagement and reducing faculty prep time, ensure instructional accuracy.
  • Improved content delivery and site usability by developing evergreen templates, streamlining CMS workflows, and restructuring the IRC website in Dreamweaver based on user analytics and feedback.

Project Coordinator

Club Quarantine
03.2020 - 12.2021
  • Company Overview: Club Quarantine (Club Q): a virtual club based in Toronto that began hosting URL (online) parties in early 2020 during the COVID-19 pandemic.
  • Grew Instagram followers by 25.5K and boosted impressions by 80% in 3 months through targeted content marketing and daily social media operations using Loomly, Canva, and platform insights.
  • Developed in-app social content flows (graphics, overlays, UX copy, UGCs) for live-streamed experiences, enhancing accessibility and navigation for global audiences.
  • Led end-to-end social media strategy and campaign execution, significantly increasing brand visibility and audience engagement across Instagram and TikTok; applied social listening and user feedback to iterate on content, improving TikTok engagement by 17% within two months.
  • Executed data-driven digital marketing strategies, using Google Analytics to monitor live and post-show performance, compile monthly reports, and optimize engagement and organic reach across platforms.

Education

M.A. - Communication, Public and Media Relations

Johns Hopkins University
Washington, DC
05.2023

B.S. - Communication; Minor in Art and Art History

University of Miami
Coral Gables, FL
12.2020

Skills

  • UX Writing & Microcopy (navigation labels, onboarding flows, in-product help)
  • Content strategy development & WCAG-compliant content creation
  • Cross-functional Collaboration (Product, Design, Engineering, Sales, Marketing)
  • Research & Analytics (Google Analytics, Power BI, user feedback, trend analysis)
  • Tools: Adobe Creative Suite, WordPress, Drupal,Hootsuite AEM, HubSpot, Figma,Ponapto, CapCut, AI-assisted storytelling (Midjourney, Runway ML, Canva AI)
  • Languages: English (fluent), Mandarin (fluent), Korean (proficient)

Websites

Timeline

Multimedia Specialist

Ploughshares
08.2024 - 01.2025

Content Specialist

Urban Land Institute
04.2024 - 08.2025

Instructional Content Designer

Johns Hopkins University
03.2022 - 05.2023

Project Coordinator

Club Quarantine
03.2020 - 12.2021

B.S. - Communication; Minor in Art and Art History

University of Miami

M.A. - Communication, Public and Media Relations

Johns Hopkins University

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