Veena Biza
Los Angeles ,CA
Summary
Experienced Senior Stylist with over 5 years of expertise in fashion styling, specializing in clothing and accessories. Proven track record of collaborating with creative teams to develop and implement cohesive brand style direction across diverse platforms. Skilled in organizing and managing styling workflows for editorial and e-commerce productions, including maintaining sample closets and sourcing props. Proficient in conducting trend research, creating inspirational mood boards, and executing compelling styling for various clothing and accessory collections. Strong leadership and communication skills, with a passion for staying abreast of fashion trends, materials, and product innovations. Committed to delivering exceptional styling solutions that elevate brand aesthetics and resonate with target audiences.
Overview
7
7
years of professional experience
Work History
Head of Styling
ASTR The Label
06.2023 - Current
- Developed and executed styling strategies in alignment with brand vision and objectives.
- Led a team of stylists to ensure cohesive and compelling visual narratives across all brand channels.
- Collaborated closely with designers, photographers, and marketing teams to translate brand identity into visually appealing campaigns.
- Conducted trend research to anticipate and capitalize on emerging styles, ensuring Astr the Label remains fashion-forward.
- Managed styling budgets and resources effectively to maximize impact within project parameters.
- Established and maintained relationships with industry professionals, influencers, and stylists to enhance brand visibility and credibility.
- Provided guidance and mentorship to junior stylists, fostering a collaborative and growth-oriented team environment.
- Continuously evaluated and optimized styling processes to streamline workflows and improve efficiency.
Senior Styling Manager
Hautelook.com
08.2019 - 06.2023
- Collaborated with Creative Leadership to develop and implement consistent brand style direction across editorial, e-commerce, and social media platforms.
- Engaged in daily cross-functional collaborations with Creative, Marketing, and Project Management teams to ensure successful storytelling through styling.
- Managed styling workflow within the creative studio, ensuring seasonal stories and brand style identity were executed across all communication levels.
- Partnered with the sample coordinator and production team to maintain an updated sample closet, organizing evergreen and carryover products according to exit dates.
- Managed a roster of freelance talent for creative executions, demonstrating strong management and communication skills.
- Conducted styling for weekly e-commerce productions and organized style outs for editorial and social productions.
- Collaborated with the creative team to develop e-commerce style guides and researched inspiration boards for seasonal executions.
- Sourced and managed styling props to enhance visual storytelling and brand aesthetic.
Sales Manager
Pandora
02.2019 - 07.2019
- Demonstrated exceptional leadership by effectively managing daily operations of a Pandora store, ensuring high levels of customer satisfaction and sales performance.
- Implemented strategic sales initiatives and achieved or exceeded sales targets consistently, driving revenue growth for the store.
- Provided exemplary customer service by building strong relationships with customers, addressing inquiries, and resolving concerns promptly to enhance brand loyalty.
- Recruited, trained, and coached a team of sales associates, fostering a positive work environment focused on achieving individual and team goals.
- Conducted regular performance evaluations and provided constructive feedback to team members to improve sales skills and product knowledge.
- Implemented visual merchandising standards to showcase Pandora products effectively and maintain a visually appealing store environment.
- Managed inventory levels and conducted regular inventory counts to ensure accurate stock levels and minimize discrepancies.
- Collaborated with the regional management team to implement corporate strategies and initiatives, effectively communicating store performance and market trends.
- Executed marketing and promotional activities to drive foot traffic and increase brand awareness in the local community.
- Maintained compliance with company policies and procedures, including adherence to safety and security protocols.
Editorial Stylist
Jimmy Choo
08.2017 - 09.2018
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Conducted wardrobe consultations, identifying gaps in clients'' existing collections and suggesting appropriate additions.
- Sourced materials and props for photo shoots to enhance products and appearance of subjects.
- Execute styling for weekly e-commerce productions and organize style-outs for editorial and social productions.
- Collaborate with the creative team on e-commerce style guides and research inspiration boards for seasonal executions.
- Source and manage styling props to enhance visual storytelling and brand aesthetic.
Education
Bachelor of Arts - Fashion Design- Business Management
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA05.2011
Bachelor of Arts - Communication Studies And PR
CSUN
Los Angeles01.2008
Skills
- Problem Resolution
- Cultural Awareness
- Analytical and Critical Thinking
- Multitasking Abilities
Timeline
Head of Styling
ASTR The Label
06.2023 - Current
Senior Styling Manager
Hautelook.com
08.2019 - 06.2023
Sales Manager
Pandora
02.2019 - 07.2019
Editorial Stylist
Jimmy Choo
08.2017 - 09.2018
Bachelor of Arts - Fashion Design- Business Management
FIDM/Fashion Institute of Design & Merchandising
Bachelor of Arts - Communication Studies And PR
CSUN
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