VELARIA BRADLEY
Katy,TX
Summary
Creative Marketing Specialist eager to work with top clients. Bringing a deep understanding of beauty, fashion, health and wellness products, market conditions, and customer preferences. Champion of social media tools and technologies, with a track record of creating and implementing successful social media strategies. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects.
Overview
13
13
years of professional experience
Work History
Designer
Closets by Design
Houston, TX
12.2022 - Current
- Provided feedback on the functionality, usability, and aesthetics of existing products.
- Attended meetings and provided input on ideas for upcoming projects.
- Research industry trends and competitors' designs to inform strategies and decisions.
- Collaborated with clients to identify design needs and develop creative solutions.
Social Media Manager
Maitri Medicinal
Pittsburgh, PA
09.2019 - 01.2021
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Tracked and analyzed social media and online marketing initiatives.
- Improved the company's Instagram page and feed over 45% by adding high quality content.
- Provided knowledgeable and compassionate service in response to all types of patient questions and concerns.
Social Media Manager
Femi Boutique
Pittsburgh, PA
02.2018 - 03.2020
- Edited, toned, captioned and uploaded photographs for publications, graphics, and stories.
- Researched current fashion trends and competitor activity.
- Prepared monthly calendar to manage online content across multiple platforms.
- Exceeded sales goals 44% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Content Marketing Specialist
Evolve Wellness Spa Shadyside
Pittsburgh, PA
10.2017 - 10.2022
- Monitored analytics to measure the success of content initiatives.
- Analyzed competitors' content strategies to develop innovative approaches.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
Digital Content Intern
Doors Open Pittsburgh
Pittsburgh, PA
05.2017 - 10.2017
- Conducted competitive research, assist with social media analytics tracking, and reporting
- Provided day-to-day social media monitoring support
- Created effective messaging using language, graphics, and marketing collateral.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Strategically planned, implemented and monitored client's social media, increasing site hits by 45%.
Selling Manager/ Visual Merchandise Advisor
Victoria's Secret
Pittsburgh, PA
03.2011 - 11.2016
- Identified community insights and spot trends to inform content strategy and recommendations
- Created visual marketing and styled window displays
- Contributed to team success by exceeding team sales goals by 40%
- Managed staff of 20 sales associates and 4 team leaders.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
Education
Bachelor of Science - Sports, Art, & Entertainment Management
Point Park University
Pittsburgh, PAAssociate of Science - Business Marketing
Towson University
Towson, MDSkills
- Adobe Creative Suite
- Community Relationship Building
- Public Relations Strategies
- Product and Service Promotion
- Schedule Coordination
- Project Management
- Multi-Tasking Abilities
- Customer Research
Timeline
Designer
Closets by Design
12.2022 - Current
Social Media Manager
Maitri Medicinal
09.2019 - 01.2021
Social Media Manager
Femi Boutique
02.2018 - 03.2020
Content Marketing Specialist
Evolve Wellness Spa Shadyside
10.2017 - 10.2022
Digital Content Intern
Doors Open Pittsburgh
05.2017 - 10.2017
Selling Manager/ Visual Merchandise Advisor
Victoria's Secret
03.2011 - 11.2016
Bachelor of Science - Sports, Art, & Entertainment Management
Point Park University
Associate of Science - Business Marketing
Towson University
Similar Profiles
Troy SundstromTroy Sundstrom
Closet Installer at Closets by DesignCloset Installer at Closets by Design
Robyn CallandRobyn Calland
Sales Design Consultant at Closets by DesignSales Design Consultant at Closets by Design
Valentin PereyaslovValentin Pereyaslov
Assembly/Production Machine Operator at Closets by DesignAssembly/Production Machine Operator at Closets by Design
Gabrielle TobiasGabrielle Tobias
Designer at Closets by DesignDesigner at Closets by Design
Miranda SoutherlandMiranda Southerland
Administrative & Event Assistant at Katy Independent School DistrictAdministrative & Event Assistant at Katy Independent School District