Peter Velez
Miami,FL
Summary
Dynamic and results-driven Management Professional with over 13 years of experience in sales and management roles across diverse industries. Proven track record of driving revenue growth, optimizing operations, and leading high-performing teams to exceed business objectives. Adept at developing and executing strategic plans, fostering client relationships, and enhancing customer satisfaction. Exceptional communication and leadership skills with the ability to inspire and mentor teams toward achieving company goals. Strong analytical and problem-solving abilities, with a focus on continuous improvement and delivering measurable results in fast-paced environments.
Overview
14
14
years of professional experience
Work History
Sales Representative
Breakthru Beverage Group
08.2021 - Current
- Lead in client relationship management by building and maintaining strong relationships with existing clients, including, retailers, and distributors.
- Identify and target potential new clients within territory to expand customer base.
- Successfully develop and implement sales strategies to exceed sales targets and goals.
- Assist clients in maximizing their sales by analyzing market within target area to identify trends, opportunities, and competitive activities. Along with advising on product placement, promotions and inventory management.
- Efficiently process and manage client orders while coordinating with distribution and logistics teams to ensure timely and accurate delivery.
- Ensure that all sales activities comply with industry regulations, including licensing requirements, alcohol sales laws, and company policies.
Lead Merchandiser
Breakthru Beverage Group
03.2018 - 08.2021
- Arranged and maintained beverage displays, ensuring products are attractively presented and easily accessible to customers.
- Implemented merchandising strategies provided by the company or retailers.
- Monitored inventory levels to ensure shelves are consistently stocked with the right products.
- Replenished products as needed, coordinating with store's inventory team to order additional stock.
- Set up promotional displays and signage to highlight special deals, seasonal items, or new product launches.
- Tracked the effectiveness of promotions by monitoring sales data and customer feedback.
- Provide feedback to the sales team regarding customer preferences, competitive products, and other market trends.
- Arranged consistent shelves, bins, and racks at 40 locations by following established planograms.
Assistant Sales Manager
West Elm / Williams-Sanoma Inc.
03.2016 - 03.2018
- Assisted in recruiting, training, and mentoring new and existing employees.
- Supervised daily activities of sales team, ensuring employees meet performance goals.
- Analyzed sales reports and financial data to identify trends and opportunities for improvement.
- Conducted regular performance evaluations and provided constructive feedback to staff.
- Ensured customers received outstanding service by maintaining a friendly, helpful attitude among staff.
- Addressed customer inquiries, concerns, and complaints promptly and professionally.
- Monitored customer feedback to make recommendations for improvements to enhance the shopping experience.
- Successfully planned and executed sales promotions, events, and special offers to boost revenue.
- Implemented developed strategies ensuring flawless execution of inventory & merchandising, store operations, staff training & development, compliance and sales profitability.
Operations Manager
West Elm / Williams-Sanoma Inc.
02.2011 - 03.2016
- Inventory management specialist overseeing in all aspects of inventory control including stock levels, ordering, and replenishment.
- Developed and implemented standard operating procedures for inventory handling, storage, and distribution.
- Coordinated with merchandising and sales teams to ensure inventory levels align with demand predictions and sales targets.
- Optimize warehouse layout and storage systems to maximize space utilization and improve order-picking efficiency.
- Supervised and managed inventory staff while providing training and development opportunities by conducting performance evaluations and providing credible coaching to improve individual and team performance.
Education
Associate of Science - Private Investigation Criminal Justice
City College
Miami06.2008
Skills
- Customer Service
- Records Management
- Customer Relationship Building
- Interpersonal communication skills
- Territory sales management
- Sales initiatives
- Staff Training and Development
- Leadership Development
- Operations Management
- Goals and performance
- Problem-Solving
- Strong multi-tasking
Timeline
Sales Representative
Breakthru Beverage Group
08.2021 - Current
Lead Merchandiser
Breakthru Beverage Group
03.2018 - 08.2021
Assistant Sales Manager
West Elm / Williams-Sanoma Inc.
03.2016 - 03.2018
Operations Manager
West Elm / Williams-Sanoma Inc.
02.2011 - 03.2016
Associate of Science - Private Investigation Criminal Justice
City College
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