Velvet Hyland-Reda
Suffern,NY
Summary
Development professional with strong leadership skills and proven track record in driving growth initiatives. Skilled in strategic planning, fundraising and communications with focus on team collaboration and achieving results. Known for adaptability in dynamic environments and ability to inspire and guide teams towards success.
Overview
38
38
years of professional experience
1
1
Certification
Work History
Independent Contractor-Grant Writer
Granting for Good
07.2024 - Current
- Specializing in partnering with small to mid-level nonprofits, ensuring their grant readiness, pinpointing optimal funding prospects, and meticulously crafting compelling grant proposals. This comprehensive approach extends to grant follow-up and reporting, providing a full-service solution for grant success.
Independent Contractor-SAMHSA Project Manager
Greater Mental Health of New York
12.2022 - Current
- Company Overview: (Merged entity of MHA Rockland & MHA Westchester).
- Oversight of daily operations including scheduling, coordinating, and registration of approved trainings, ensuring that SAMHSA project's goals, objectives, and activities are met.
- Assist Project Director with community outreach, expanding pool of trainers, and review of budget.
- Create promotional materials and promote trainings to Rockland community.
- Co-facilitator of Advisory Council and point of contact for community.
- Certified Instructor in QPR and Youth Mental Health First Aid.
Independent Contractor-Grant Writer & Development
The Mental Health Association of Westchester
04.2023 - 11.2023
- Managed a grant writing team and secured over $500k in funding from SAMHSA for a Youth Assertive Community Treatment (ACT) team in Rockland County.
- Managed various community educational events.
- Attended networking events and promoted mental health programs and services.
Director of Development
Mental Health Association of Rockland County
12.2014 - 10.2023
- Developed and executed all fundraising campaigns and events.
- Expanded Donor base by 150% and cultivated ongoing relationships with major Donors.
- Created and executed a long-term strategy for a giving society for individual Donors.
- Recruited and managed a team of 10 including Clients, Volunteers, Board, and Staff to work on events.
- Attended networking events and promoted publicity for MHA.
- Promoted MHA through active outreach efforts, including inviting the community to MHA training and events.
- Crafted press releases, fundraising letters, and maintained regular correspondence with Donors and Board Members.
- Coordinated data entry and gift processing in Fund EZ and Blackbaud's e-Tapestry fundraising systems.
- Maintained information on the agency website and managed all social media resources.
- Designed flyers and promotional items to promote brand awareness and assisted Program Directors with promoting programs, groups, events, and services.
- Researched, drafted, and submitted small grant proposals.
- Collaborated with Executive VP and clinical staff on various community trainings and presentations.
- Created an Annual Report in collaboration with the Executive VP.
- Carried out duties as a member of the Executive Leadership Team including participating in weekly meetings, crafting Staff communications, contributing to the strategic plan, leading the Trauma-Informed Care Communications Team, participating on the Better Together Communications Team and other duties as assigned by the CEO.
V.P., Regional Sales Manager
Option One Mortgage Corp.
02.2003 - 02.2008
- Responsible for the growth and expansion of the wholesale mortgage business in the East region.
- Managed, trained, and developed 11 Sales Managers; indirectly oversaw 250 Account Executives.
- Accountable for profit and loss and all aspects of the region's sales and operational procedures.
- Maintained and grew Client relationships.
- Successfully contributed to and implemented marketing campaign for East region.
- Selected for the Leadership Impact Team and nominated by team peers for the position of Team Leader of the Process Team. Developed and presented a new and innovative business model that was substantially implemented within the organization.
- Selected, trained, and retained both operations and sales staff and increased production by 150% to $102 million per month within the initial 6 months as A.V.P. Branch Manager.
Branch Manager, A.V.P.
First Franklin Financial Corp., A National City Company
11.1999 - 01.2003
- Established the New York office of First Franklin Financial Corp. Recruited and trained both operations and sales staff and grew the full-service branch to $27 million per month in wholesale production.
- Created and successfully executed initial business plan and maintained responsibility for annual revisions relating to budget, marketing and expansion.
- Responsible for profit and loss and all aspects of the branch's sales and operational procedures.
- Granted underwriting exception authority and loan approval authority up to $600,000.
- Surpassed budgeted production and value expectations.
- Participated in officer strategic planning sessions and leadership training; completed monthly competitor pricing analysis for national pricing committee; conducted on-going research on potential NY predatory lending laws, presented results to corporate office and assisted in developing procedures to ensure compliance; hosted various broker educational seminars relating to credit scoring, new products and predatory lending.
- Successfully implemented automated underwriting system for broker network.
- Established initial database to be integrated with SalesLogix Customer Relationship Management initiative.
- Select member of Advisory Council, First Franklin's product innovation team, who presented and reviewed potential mortgage and non-mortgage related products.
- Received National City Bank Excel Award for Credit Risk Management, December 2002.
Operations Manager
Amerifund Group
03.1998 - 07.1999
- Assisted in the establishment of Amerifund Group, the New York branch office of Mortgage Lender's Network, USA. Managed all aspects of daily operations and lead staff of 20. Responsible for profit and loss and all aspects of the branch's operations including sales, preliminary underwriting, loan processing, funding and quality control.
Regional Sales Manager
Cityscape Corp.
05.1994 - 03.1998
- Developed and managed inside sales staff to meet quality and volume objectives.
- Responsible for maintaining house accounts and maintaining broker relationships while increasing sales by 200%.
- Reviewed and analyzed appraisals, titles, income documentation and all relevant documentation to make underwriting decisions with underwriting authority up to $200k.
Loan Officer
Resource One, Inc.
06.1987 - 05.1994
- Responsible for originating and selling first and second mortgages in New York and Connecticut. Top Loan Officer for applications and closings.
- Processed non-conforming loans from appraisal to closing.
Manager, Mortgage Satisfactions Department
Resource One, Inc.
06.1987 - 05.1994
- Researched, prepared and filed all mortgage satisfactions and assignments of mortgage.
Legal Assistant
Resource One, Inc.
06.1987 - 05.1994
- Coordinated the assignments of over 3,000 legal files to law firms representing assignees.
Education
Master of Arts - Forensic Psychology
John Jay College of Criminal Justice
New York, NY05.1997
Bachelor of Arts - Psychology
Hofstra University
Hempstead, NY05.1993
Skills
- Nonprofit leadership
- Expertise in fundraising strategies
- Cultivating donor partnerships
- Social media management
- Content creation for social platforms
- Effective press release communication
- Development of marketing strategies
- Newsletter design and distribution
- Product description writing
- Effective team leadership
- Writing workshops
- Proofreading proficiency
Certification
- Certified Suicide Prevention Trainer in Question, Persuade, Response (QPR), QPR Institute Nov 23-26
Timeline
Independent Contractor-Grant Writer
Granting for Good
07.2024 - Current
Independent Contractor-Grant Writer & Development
The Mental Health Association of Westchester
04.2023 - 11.2023
Independent Contractor-SAMHSA Project Manager
Greater Mental Health of New York
12.2022 - Current
Director of Development
Mental Health Association of Rockland County
12.2014 - 10.2023
V.P., Regional Sales Manager
Option One Mortgage Corp.
02.2003 - 02.2008
Branch Manager, A.V.P.
First Franklin Financial Corp., A National City Company
11.1999 - 01.2003
Operations Manager
Amerifund Group
03.1998 - 07.1999
Regional Sales Manager
Cityscape Corp.
05.1994 - 03.1998
Loan Officer
Resource One, Inc.
06.1987 - 05.1994
Manager, Mortgage Satisfactions Department
Resource One, Inc.
06.1987 - 05.1994
Legal Assistant
Resource One, Inc.
06.1987 - 05.1994
Master of Arts - Forensic Psychology
John Jay College of Criminal Justice
Bachelor of Arts - Psychology
Hofstra University
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