Venissa Martinez

Chief Financial Officer Duties:

· Oversaw budgets, payroll, and accounts payable and receivable.

· Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.

· Prepared accurate financial statements at end of quarter to summarize financial health and business performance.

· Conducted detailed analysis of company financial information and oversaw preparation of related reports.

· Ensured compliance with all regulatory requirements by staying current on industry developments and implementing necessary controls within the organization.

· Oversaw the preparation and submission of all tax filings, mitigating potential risks associated with noncompliance.

· Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.

· Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.

· Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.

· Drove revenue growth by developing pricing strategies that maximized both sales volume and profitability.

· Presented financial results to board members and investors during quarterly meetings, maintaining transparency in communication regarding company performance.

· Improved cash flow, retired debt and built cash reserves to control costs and enhance benefits.

· Managed all contract negotiations for company.

Chief Operations Officer:

· Managed all day-to-day operational needs.

· Hired and trained all incoming employees.

· Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.

· Negotiated favorable vendor contracts for cost-effective procurement solutions that supported business growth objectives.

· Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.

· Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.

· Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.

· Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.

· Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

· Pioneered several brand trademarking process and all as all NOA Dade County Product approvals when required for market needs.

Sales Team Management:

· Developed targeted sales strategies for achieving business growth and meeting sales targets.

· Increased overall sales by developing and executing effective territory sales strategies.

· Managed a diverse team of sales professionals, driving consistent growth in overall sales performance.

· Provided comprehensive support during the sales process, from initial contact to after-sales care.

· Implemented effective sales training programs, enhancing the capabilities of the entire sales force.

· Trained new inside sales representatives, resulting in improved team performance and increased sales results.

· Developed Sales Matrix and KPI (Key Performance Indicators) for sales team.

· Coordinated and facilitated weekly virtual Sales Meetings with sales team of 15 virtual sales representatives.

Distribution/Production Management:

· Managed warehouse operations, ensuring proper storage and handling of products to maintain quality.

· Optimized distribution processes by implementing efficient inventory management systems.

· Implemented safety protocols within the warehouse, reducing workplace incidents and maintaining compliance with OSHA regulations.

· Reviewed transportation invoices for accuracy, identifying discrepancies and ensuring prompt resolution.

· Facilitated and Managed the Import/Export of 9 different products to/from 6 different countries

· Conducted regular performance reviews for distribution staff, providing constructive feedback and setting goals for improvement.

· Negotiated contracts with carriers, resulting in cost savings and improved service levels for the company.

· Controlled inventory transactions to reconcile ordering processes with demand forecasts.

· Monitored logistics performance and identified improvement opportunities.

· Negotiated favorable terms with carriers, resulting in significant cost savings for the organization without compromising service quality.

· Oversaw the procurement process, establishing strategic partnerships with suppliers to reduce lead times and minimize stockouts.

· Implemented advanced forecasting techniques to anticipate demand fluctuations and optimize inventory levels accordingly.

· Established contingency plans for potential disruptions in the supply chain.

• Supervised operations staff and kept employees compliant with company policies and procedures.
• Facilitated smooth collaboration between departments through clear communication channels.
• Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
• Analyzed and reported on key performance metrics to senior management.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Developed systems and procedures to improve operational quality and team efficiency.
• Developed and maintained relationships with external vendors and suppliers.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Analyzed data trends to identify potential bottlenecks in operations workflow, implementing strategies to mitigate risks accordingly.
• Managed purchasing, sales, marketing and customer account operations efficiently.

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Generated new business with marketing initiatives and strategic plans.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.

• Coordinated design meetings and decisions with internal departments and teams.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Managed Production of 1500+ SKU from 9 Different Countries
• Managed Overseas Communications daily and acted as a liaison between Production Team, Design and Sales Teams.

• Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
• Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
• Completed wide range of tasks in diverse filming areas to support operations.
• Maintained a safe and clean work environment, contributing to overall team productivity.
• Managed production Standard for accounts such as but not limited to: Costco, Walmart, Macys, JC Penny.