Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Awards
Non Profit Experience
Timeline
Generic

Vera Ginzburg

Mountain View,CA

Summary

Experienced Growth and Product Leader, dedicated to driving transformative and measurable outcomes through ideation, launch and optimization of innovative products, as well as acquisition, retention and monetization funnels.



Overview

19
19
years of professional experience
1
1
Certification

Work History

Sr. Growth Product Manager

GUSTO
09.2021 - Current
  • Own Gusto's Acquisition Experimentation strategy and execution for all traffic sources and acquisition funnels (500$mil+ business).
  • Lead cross-functional teams to deliver continuous customer and business value by spearheading and driving experimentation roadmaps, and driving 20%+ lifts in Visit to Lead and revenue per year.
  • Direct Feedback from Gusto Executives includes "commitment to impact", and "model demonstrating strong bias towards action".

Sr Product Strategist

MODUS CREATE
10.2019 - 01.2021
  • Led conceptualization and launch of brand-new financial health solution for the largest US non-profit.
  • Directed and mentored a team of engineers, UX researchers, designers, PMs and internal stakeholders to grow client's product through carefully chosen KPIs, strategy alignment and experimentation.
  • Managed a multi-million-dollar budget and ensure focused spending on the most important initiatives for the client.

Director of Growth Product Management

CREDIT SESAME
07.2017 - 07.2019
  • Pioneered transformational initiatives around revenue and user growth.
  • Collaborated with engineers, marketers, designers, analysts and other PMs to identify and pursue best opportunities and remove barriers.
  • Led agile development processes to successful launches with measurable and significant results.
  • Managed user research and rigorous A/B experimentation efforts and analysis.

Revenue Consultant

MOVOTO.COM
10.2014 - 12.2015
  • Collaborated with the Sr VP of Product and Marketing on two separate engagements optimizing product funnels and driving revenue for one of the top real estate sites in US.

Principal Product Manager/Growth Hacker

JUSTANSWER.COM
10.2007 - 01.2017
  • As JustAnswers's 1st product manager, partnered with Marketing, SEO, and Operations, Design, Analytics and EPD to drive aggressive revenue and conversion goals.
  • Played instrumental role in Justanswer's multi-million subscription business, Virtual Assistant and Chat, Time Based Billing and Additional Services up-sell businesses and other key drivers of company's financial success.
  • Received continuous recognitions, awards and promotions for creative revenue and conversion initiatives.
  • Impact driving force behind ideation and full cycle implementation of key strategic initiatives and several major product and business model overhauls.

Senior Program Marketing Manager, Financial Analyst

eBay/PayPal
10.2004 - 07.2008
  • Drove idea development process from beginning to end (user experience surveys and flow documentation, idea generation, business case creation, prioritization, business requirements and specifications.
  • Architected comprehensive analysis and monitored cross functional teams to create strategic recommendations for various high impact projects including Top Buyer analysis, post-issue activity and program expansions.

Education

MBA - Strategy, Finance And Marketing

Carnegie Mellon University

BA - Business Management Economics

University of California

Skills

  • Product and Growth strategy
  • Experimentation strategy
  • Data and Customer insights decision making
  • Business analysis
  • Cross-functional leadership
  • Funnel Optimization
  • Acquisition, Retention and Monetization
  • Action bias
  • Agile methodologies
  • Optimizely, Amplitude, Mixpanel, Re-dash
  • Analytical Thinking
  • Team building and collaborations

Languages

Russian
Native or Bilingual

Certification

From Zero to Hero, SQL

Web Professional Certification

Awards

MBA Merit scholar, Mary Taylor Mellon scholarship recipient Phi Theta Kappa Honor Society, special honors in economics

Non Profit Experience

  • Co-Founder and CEO of the Social Detective Academy
  • Special Olympics Pittsburgh
  • Social Enterprise Accelerator
  • Small Business Development Center (Penn State University)

Timeline

Sr. Growth Product Manager

GUSTO
09.2021 - Current

Sr Product Strategist

MODUS CREATE
10.2019 - 01.2021

Director of Growth Product Management

CREDIT SESAME
07.2017 - 07.2019

Revenue Consultant

MOVOTO.COM
10.2014 - 12.2015

Principal Product Manager/Growth Hacker

JUSTANSWER.COM
10.2007 - 01.2017

Senior Program Marketing Manager, Financial Analyst

eBay/PayPal
10.2004 - 07.2008

MBA - Strategy, Finance And Marketing

Carnegie Mellon University

BA - Business Management Economics

University of California

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Vera Ginzburg