A visionary leader and innovative entrepreneur, I spearheaded Flawless by Vera's growth, notably through strategic digital marketing. I enhanced brand visibility and customer engagement, significantly increasing profitability. My commitment to ethics and integrity ensured lasting client trust and loyalty.
Hi, I’m
Vera Marit
San Jose,CA
Summary
Overview
7
years of professional experience
Work History
Flawless by Vera
Founder of the Makeup Brand “Happy Eyelids”
11.2023 - Current
Job overview
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Enhanced customer experience with introduction of user-friendly online platform.
- Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings.
Flawless by Vera
Content Creator
03.2020 - Current
Job overview
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Produced series of video tutorials, simplifying complex topics, which significantly increased subscriber count and viewer retention.
- Managed content distribution across multiple channels, ensuring cohesive and consistent brand message.
- Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels.
- Elevated brand visibility across social media platforms by consistently creating and sharing engaging content tailored to target audience interests.
- Organized and hosted live Q&A sessions, directly addressing audience queries and building stronger connection with community.
- Optimize website content for SEO, leading to increase in organic traffic and higher visibility in search engine results.
- Initiated collaborative project with influencers in niche, expanding reach and driving significant traffic to main website.
- Improved community interaction on social media platforms, responding to comments and messages, fostering loyal and active community.
Flawless by Vera
Makeup Artist
05.2018 - Current
Job overview
- Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
- Sanitized makeup tools to avoid spread of infection.
- Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
- Advised clients on proper skincare routines, promoting healthy skin as the foundation for flawless makeup application.
- Demonstrated and explained use of different beauty products to educate customers.
- Scheduled onsite and offsite makeup appointments for clientele.
- Developed customized makeup plans for bridal parties, contributing to memorable wedding experiences.
- Applied makeup in accordance with clothing style.
- Increased customer loyalty through exceptional service and tailored makeup applications.
- Guided clients through pre-event trials to determine optimal color palettes and styles that complement their individual aesthetic preferences.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Worked closely with fellow Makeup Artists to share knowledge, elevating overall team expertise in various techniques.
- Collaborated with photographers and stylists to achieve desired looks for photoshoots, ensuring high-quality results.
- Attended industry conferences and workshops to stay current on new trends and techniques.
- Mastered an extensive range of cosmetics products, enabling versatile service offerings tailored to diverse clientele needs.
- Contributed to increased sales of beauty products by demonstrating their benefits during makeover sessions.
- Taught makeup classes, helping students gain in-depth knowledge of various products and uses.
- Assisted in marketing efforts by creating visually appealing content showcasing various makeup styles, attracting new clientele.
- Mentored junior makeup artists, sharing expertise to elevate overall quality of service provided by team.
- Enhanced visibility of makeup services through effective social media marketing, attracting wider audience.
- Increased repeat customer rates by providing exceptional service and makeup application lessons during consultations.
- Contributed to significant increase in positive online reviews by consistently exceeding client expectations with makeup artistry.
- Organized promotional events for new makeup product launches, driving sales and increasing brand awareness.
- Collaborated with fashion designers to develop cohesive looks for runway shows, aligning makeup with clothing collections.
- Provided makeup services for weddings, enhancing bridal party's appearance and contributing to event's success.
- Led team of makeup artists during major events, coordinating efforts to meet tight schedules without compromising quality.
- Used social media platforms to promote salon and services.
Education
Government University of Moldova Kishinev, Moldova
Bachelor Of International Relations And Public Adm from International Relations
06.2011
University Overview
Skills
- Marketing
- Ethics and integrity
- Visionary leadership
- Negotiation
- Market Knowledge
- Entrepreneurial leadership
- Innovation management
- Strategic business planning
- Project Management
- Talent Acquisition
- Multitasking
- Reliability
- Team building
- Conflict Resolution
- Professionalism
- Public Speaking
- Digital Marketing
- Adaptability
- Brand Development
Timeline
Founder of the Makeup Brand “Happy Eyelids”
Flawless by Vera
11.2023 - Current
Content Creator
Flawless by Vera
03.2020 - Current
Makeup Artist
Flawless by Vera
05.2018 - Current
Government University of Moldova
Bachelor Of International Relations And Public Adm from International Relations
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