Vera Salm
Brooklyn,NY
Summary
Innovative marketing strategist within the film and TV space with a strong background in film/media theory and a passion for writing.
Overview
12
12
years of professional experience
Work History
Senior Manager, Paid Marketing Strategy
A+E Global Media
New York, New York
01.2024 - Current
- Directing a paid marketing strategy aimed at increasing viewership and fostering brand loyalty for three top 35 cable TV channels (The History Channel, A&E, and Lifetime), while managing an eight-figure budget.
- Collaborating with creative and research teams to translate insights into optimal creative strategies across social media, TV, and digital, to increase brand metrics.
- Overseeing campaign execution by leading a dedicated team to ensure successful implementation.
- April 2025: Guest speaker on TV marketing strategy at the Columbia Marketing Club University Marketing Club and at NYU (Prof. Karaburun, class on digital marketing).
Manager and Associate, Paid Marketing Strategy
A+E Global Media
New York, New York
08.2016 - 11.2024
- Developed data-driven digital and social marketing plans to promote viewership for TV series, including Vikings, The Curse of Oak Island, and the Oscar-winning film Learning to Skateboard in a Warzone (If You're a Girl).
- Spearheaded expansion into paid social platforms with tailored strategies for TikTok and YouTube.
Marketing Director
Screen Media Ventures
New York, New York
05.2014 - 07.2016
- Directed marketing initiatives for an independent film distribution company to drive awareness and viewership supporting digital and theatrical releases.
- Spearheaded expansion into emerging platforms, establishing YouTube as fastest-growing revenue vertical.
- Negotiated content acquisitions at MIPCOM to enhance company catalogue based on audience alignment.
Education
Master of Arts - Film Studies
Columbia University
New York (City), NY05-2014
Bachelor of Arts - Media Studies, Musicology, German Linguistics
Berlin Humboldt University
Berlin, Germany05-2012
Skills
- Film/television marketing Strategy
- Emerging platforms
- Team leadership
- Film/Media theory
Languages
German
Native/ Bilingual
Italian / Spanish
Professional
Websites
Timeline
Senior Manager, Paid Marketing Strategy
A+E Global Media
01.2024 - Current
Manager and Associate, Paid Marketing Strategy
A+E Global Media
08.2016 - 11.2024
Marketing Director
Screen Media Ventures
05.2014 - 07.2016
Master of Arts - Film Studies
Columbia University
Bachelor of Arts - Media Studies, Musicology, German Linguistics
Berlin Humboldt University