Vera Zhou
New York,NY
Summary
A dedicated digital marketing professional with two years of experience specializing in strategic campaign planning, budget management, and creative planning. Proven ability to deliver data-driven insights and optimize campaigns for clients across several industry verticals, including brands like Ben & Jerry's, Casper, and Grown Brilliance.
Overview
2
2
years of professional experience
Work History
Senior Integrated Media Strategist
WITHIN
10.2022 - Current
- Strategized, developed, and managed paid marketing campaigns across Google and multiple social platforms (Meta, Pinterest, Snapchat, TikTok, Reddit) for clients with a combined annual budget of $10MM+, driving incremental results through tailored targeting and ad strategies.
- Collaborated with Account Managers to implement daily media optimizations, ensuring alignment with client business objectives, KPIs, and measurement frameworks, while adapting to real-time performance data.
- Executed A/B testing across platforms, refining campaign strategies for optimal performance, while continuously adapting to evolving market dynamics and trends to maintain a competitive edge.
- Led external client calls, including weekly channel reporting, monthly creative recaps, and strategic discussions, presenting data-driven insights and recommendations that foster client trust and long-term relationships.
- Managed all ad and campaign launches, ensuring flawless execution and adherence to deadlines while collaborating with cross-functional teams to troubleshoot and resolve any issues swiftly.
- Worked closely with the creative team for asset project management and creative strategy development, leveraging tools like Airtable and Asana to streamline processes, track deliverables, and ensure timely execution.
- Delivered weekly performance reports, MBRs/QBRs, and creative analyses, providing actionable insights to guide client strategy and drive their business forward.
- Streamlined internal processes by creating templates for recurring tasks, reporting, and workflow documentation, resulting in improved efficiency and consistency across teams.
- Conducted comprehensive market research to identify platform-specific trends and audience behaviors, enabling better-informed campaign strategies and execution.
- Developed comprehensive post-campaign reports, highlighting key successes, optimizations, and lessons learned to improve future campaign planning and strategy.
- Managed and mentored a team of three+ Ad Operations Specialists, overseeing campaign execution, ad building, and data analysis, ensuring seamless workflow and project completion within set timelines.
- Built and maintained strong vendor relationships, collaborating to optimize media buys, streamline processes, and unlock new opportunities for campaign innovation.
- Led training sessions for new employees, sharing best practices and fostering a collaborative environment that promotes growth, development, and operational excellence.
Education
Master of Arts - Emerging Media Studies
Boston University
Boston, MA07.2022
Bachelor of Science - Finance
Syracuse University
Syracuse, NY05.2021
Skills
Paid Media Strategy
Media Planning & Buying
Project Management
Google Analytics
Team Collaboration
Data Analysis
Languages
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Timeline
Senior Integrated Media Strategist
WITHIN
10.2022 - Current
Master of Arts - Emerging Media Studies
Boston University
Bachelor of Science - Finance
Syracuse University
Similar Profiles
Megan BarnesMegan Barnes
Digital Marketing Strategist at WITHINDigital Marketing Strategist at WITHIN
Destany AttawayDestany Attaway
Actress at Central CastingActress at Central Casting
Maurice JonesMaurice Jones
Youth Summer Tag Intern at T.A.GYouth Summer Tag Intern at T.A.G
Hesam ShoghiHesam Shoghi
Senior Analyst, Information Technology at McKissack & McKissackSenior Analyst, Information Technology at McKissack & McKissack
CHRISTINA FANGCHRISTINA FANG
Freelance Web Developer at Self-employeedFreelance Web Developer at Self-employeed