Vernon West SR
Ocoee,FL
Summary
Proactive General Sales Manager proficient in sales, service and business operations. Enthusiastic about driving business growth. High-achieving. General Sales Manager adept at building and leading successful sales teams.
Overview
22
22
years of professional experience
Work History
Sales Manager/Director of Sales
Toyota of Orlando
08.2017 - Current
- Hired, trained, supervised and monitored the performance of the new and used vehicle department managers -Participated in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses and operating profits -Met with sales managers (new and used) understood dealership policies, procedures and sales systems -Provided feedback annually to new and used-vehicle department personnel during career development sessions -Worked with dealer and general manager to determine appropriate days’ supply for new and used vehicles and orders/acquires vehicle inventory accordingly
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Prepared sales presentations for clients showing success and credibility of products.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Resolved customer issues quickly to close deals and boost client satisfaction
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Established and cultivated solid business relationships with new or existing customers
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Evaluated performance against goals and implemented appropriate development plans
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Recruited and hired top-level talent to add value and expertise to sales department
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Implemented systems and procedures to increase sales
- Directed sales support staff in administrative tasks to help sales reps close deals
- Managed accounts to retain existing relationships and grow share of business
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Compiled and analyzed data to determine approaches to improve sales and performance
- Organized promotional events and interacted with community to increase sales volume
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Prepared sales presentations for clients showing success and credibility of products
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Communicated product quality and market comparisons by creating sales presentations
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Managed revenue models, process flows, operations support and customer engagement strategies
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Facilitated business by implementing practical networking techniques
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Delivered recommendations to long-term accounts to promote brand awareness to key audience
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives
- Drove sales by developing multi-million dollar contract sales
GENERAL SALES MANAGER
Courtesy Jeep Dodge Wrangler
04.2022 - 11.2022
- Manage all business functions for used car dealership division with sales over 300 used cars sold per month -Supervise over 150 employees and oversee fixed operations, service, parts and finances -Hire, train, motivate and supervise staff for daily, long-range and special event sales promotions -Dramatically improved sales performance and profit margins with annual profits reaching $15.6M -Increase profits through aggressive management strategies that reduce aging used car inventory -Consistently meet/exceed sales goal with highly trained, loyal staff and the implementation of a successful internet sales program
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Maintained extensive knowledge of company products and services
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Developed and implemented comprehensive salesperson training program
- Upheld company policies and implemented standards fairly
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Developed and strengthened high-performance sales team turning over $[Amount] per quarter
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Resolved customer issues quickly to close deals and boost client satisfaction
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Recruited and hired top-level talent to add value and expertise to sales department
- Established and cultivated solid business relationships with new or existing customers
- Evaluated performance against goals and implemented appropriate development plans
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
SALES MANAGER/GSM
Germain Toyota of Naples Florida
02.2001 - 01.2017
- Established standards for displaying, merchandising and maintaining new and used vehicles - Increased profits through aggressive management strategies that reduced aging used car inventory -Hired, trained, supervised and monitored the performance of the new and used vehicle department managers -Established procedures for quick disposal of over aged vehicles -Conducted major sales promotion and advertising as needed (i.e., used-car, classifieds, large new displays ads, radio, internet, etc.) -Supervised over 80 employees and oversee fixed operations, service, parts and finances
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Resolved customer issues quickly to close deals and boost client satisfaction
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Established and cultivated solid business relationships with new or existing customers
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Evaluated performance against goals and implemented appropriate development plans
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Recruited and hired top-level talent to add value and expertise to sales department
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Implemented systems and procedures to increase sales
- Directed sales support staff in administrative tasks to help sales reps close deals
- Managed accounts to retain existing relationships and grow share of business
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Compiled and analyzed data to determine approaches to improve sales and performance
- Organized promotional events and interacted with community to increase sales volume
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Prepared sales presentations for clients showing success and credibility of products
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Communicated product quality and market comparisons by creating sales presentations
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Managed revenue models, process flows, operations support and customer engagement strategies
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Facilitated business by implementing practical networking techniques
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Delivered recommendations to long-term accounts to promote brand awareness to key audience
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives
- Drove sales by developing multi-million dollar contract sales
Education
Bachelor’s Degree - Communications/Psychology, Finance, Finance Training
University of Cincinnati Blue Ash College
Cincinnati, OH08.1990
High School Diploma -
Aiken High School
Cincinnati, OH08.1981
Skills
- Business Operations
- Advertising
- Inventory Control
- Merchandising
- Profit
- Sales
- Staffing
- Supervision
- Strategic Planning
Timeline
GENERAL SALES MANAGER
Courtesy Jeep Dodge Wrangler
04.2022 - 11.2022
Sales Manager/Director of Sales
Toyota of Orlando
08.2017 - Current
SALES MANAGER/GSM
Germain Toyota of Naples Florida
02.2001 - 01.2017
Bachelor’s Degree - Communications/Psychology, Finance, Finance Training
University of Cincinnati Blue Ash College
High School Diploma -
Aiken High School
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