Veronica Cafiero
Kissimmee,FL
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients and developing successful marketing campaigns. Driving business opportunities through dynamic omnichannel strategies, sharp communication skills and dedication to client service. Experience in financial analysis, problem-solving, and coordinating activities with various departments to achieve business objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Executive
Advantage Unified Commerce
08.2022 - Current
- Collaborating with cross-functional teams to develop comprehensive marketing strategies, tracking to business goals and driving growth.
- Managing multiple CPG accounts across several different categories simultaneously while maintaining organization and prioritizing tasks efficiently.
- Understanding client needs and identify opportunities to drive sales, units, CVR and other KPIs of value to brand goals.
- Cultivating existing relationships with client leads to maintain high level of trust between agency and brands.
- Building effective, data-driven presentations to demonstrate impact of shopper marketing and eCommerce tactics executed in the past month, quarter, and year.
- Leading client-facing meetings to report overall performance and share updates on upcoming or current market activations on recurring status calls.
- Acting as an advocate for client concerns and address issues in a timely manner as needed.
- Overseeing the total shopper marketing process, including the planning, execution, and recapping of events across brands.
- Working with Digital Shelf teams to design specific creative elements needed to amplify planned marketing tactics.
- Informing accounts within portfolio of market trends and industry insights, consistently identifying new business opportunities and creating customized solutions.
- Maintaining organized status trackers across multiple CPG clients to support task prioritization and time management skills.
E-Commerce Analyst
Arc International North America
03.2020 - 08.2022
- Driving e-commerce growth by optimizing web-based content across participating retailers as the DAM administrator for all brands.
- Increased online sales by +252% YoY in first year of employment.
- Recommending best-in-class practices to apply for total product portfolio & optimizing digital shelf presence.
- Creating insightful reports for senior management on a monthly basis that analyze topline performance and key e-commerce metrics, informing strategic decision-making processes.
- Identifying emerging market trends and presenting viable opportunities to the broader teams.
- Transitioning net new accounts via electronic data interface (EDI) and troubleshooting transmission issues for existing accounts.
- Leading company efforts to implement new syndication software which helped streamline asset uploads with retail partners.
- Overseeing Zendesk and BazaarVoice platforms, serving as the main point-of-contact and providing outstanding customer service and representing the Arc brand.
- Composed comprehensive training manuals outlining customer care, compliance, and quality assurance.
- Managing inventory levels and ensuring optimal product availability while minimizing overstock situations.
Customer Service Associate
Lenox Corporation
06.2019 - 03.2020
- Provided prompt and courteous assistance to wholesale customers.
- Managed high call volume with exceptional time management skills, minimizing wait times for customers.
- Implemented and developed customer service training processes, including the creation of company-wide employee manuals.
- Streamlined communication with clients for improved service experiences and increased loyalty.
Customer Service Representative
Arc International North America
11.2017 - 07.2019
- Fostered a customer-centric culture within the team by consistently reinforcing the importance of empathy, understanding, and patience in all interactions with clients.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Leading the launch of the Zendesk platform, serving as the primary administrator for North American customer claims.
- Resolved over 100 Zendesk tickets per week.
- Communicated with and supported cross-functional teams within the company, including sales and marketing.
- Facilitated sales and sample order processes for wholesale customers and replacement shipments for retail customers.
Disney College Program Intern
Walt Disney World Resort
01.2017 - 07.2017
- Cross-trained at two different locations within Disney's Contemporary Resort.
- Exhibited strong communication skills when interacting with diverse audiences including guests from various cultural backgrounds or age groups.
- Cultivated a positive work environment by consistently demonstrating enthusiasm, initiative, and a strong work ethic throughout the internship experience.
- Enhanced guest experiences by providing exceptional customer service and maintaining a positive attitude.
- Resolved guest concerns or complaints professionally and expediently, upholding Disney''s commitment to excellent service standards.
- Maintained a thorough understanding of Disney brand values while representing the company in an exemplary manner at all times.
Education
Bachelor of Science - Marketing
Stockton University
Absecon, NJ04.2019
Associate of Science - Business
Cumberland County College
Vineland, NJ12.2017
Skills
- Omnichannel Marketing Strategy & Execution
- Account Management
- Client Relationship Building
- Analytical Thinking
- Excellent Communication
- Multitasking & Time Management
- Attention to Detail
Certification
- Salesforce Essential Training
- Google Analytics
Timeline
Account Executive
Advantage Unified Commerce
08.2022 - Current
E-Commerce Analyst
Arc International North America
03.2020 - 08.2022
Customer Service Associate
Lenox Corporation
06.2019 - 03.2020
Customer Service Representative
Arc International North America
11.2017 - 07.2019
Disney College Program Intern
Walt Disney World Resort
01.2017 - 07.2017
Bachelor of Science - Marketing
Stockton University
Associate of Science - Business
Cumberland County College
Similar Profiles
CAMERON BUSHCAMERON BUSH
Content Coordinator at Advantage Unified CommerceContent Coordinator at Advantage Unified Commerce
Christie StarkChristie Stark
Account Supervisor at Advantage Unified CommerceAccount Supervisor at Advantage Unified Commerce
Craig P. BilowCraig P. Bilow
Vice President Client Services at Advantage Unified CommerceVice President Client Services at Advantage Unified Commerce
SANDRA DELGADOSANDRA DELGADO
Customer Service Representative at GuidehealthCustomer Service Representative at Guidehealth
Dania EtienneDania Etienne
Medical Assistant at Womens CenterMedical Assistant at Womens Center