Veronica Catoe
Ormond Beach
Summary
Accomplished senior living executive with over 30 years of healthcare experience, specializing in operational management, strategic growth, and team development. Proven track record of driving revenue growth and expanding services in both the private and nonprofit sectors. Expertise in fostering strategic partnerships, securing grants, and implementing policies that enhance care quality and operational efficiency. Adept at creating positive, motivating work environments that improve team performance and deliver measurable results. Skilled in leveraging market data to guide program development and ensuring compliance across the healthcare continuum, with a focus on improving the lives of seniors and individuals with disabilities.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Vice President of Business Development
ElderSource
Jacksonville
05.2024 - Current
- Orchestrate efforts to elevate organizational prominence and amplify funding avenues.
- Foster collaborations with local, state, and federal organizations.
- Utilize current market insights to drive program development opportunities.
- Write and oversee grant-writing efforts, collaborating with cross-functional teams to secure funding and execute impactful programs.
- Drive organizational growth by fostering relationships with stakeholders across the seven-county region and beyond, including managed care organizations and state and federal program stakeholders
- Establish strategic partnerships with vendors in order to obtain favorable terms for products and services.
- Negotiate contracts with clients to expand based on customer segmentation analysis.
- Assist in preparing financial documents related to business deals such as term sheets and agreements.
Executive Director
Medicaid Management Services
Jacksonville
02.2023 - 03.2024
- Created and implemented policies, procedures, and standard operating procedures for a community care hub.
- Built relationships and secured agreements with community-based organizations to establish a community integrated health network.
- Managed and procured grants.
- Established relationships with health plans and providers to contract and deliver services to their members.
- Identified and contracted for demographically needed services for seniors, and individuals with disabilities.
- Oversaw quality assurance metrics for programs offered.
- Developed KPIs and data analytics to track and report changes to customers and the public.
Chief Executive Officer
Florida Assisted Living Association
Tallahassee
06.2019 - 02.2023
- Launched new communication channels to offer assistance.
- Expanded service offerings via organization's digital marketplace.
- Supervised conversion to digital education during the outbreak, preserving organizational earnings.
- Partook in legislative discussions alongside lobbyists on industry-related matters.
- Oversaw daily operations of the association, including HR, fiscal, legal, and government-required business duties, and reported to three board members.
- Developed alliances with diverse stakeholders to enhance member services.
- Guided ALF and AFCH providers in regulatory compliance.
Chief Operating Officer
Florida Assisted Living Association
Tallahassee
03.2017 - 06.2019
- Evaluated membership data to refine marketing strategies.
- Strategized and managed operational frameworks aimed at promoting awareness for industry needs with a senior-centric approach.
- Strengthened connections with management companies venturing into Florida.
- Worked with the CEO and a lobbyist to develop government and public policy.
- Delivered presentations at chapter meetings on operations.
Vice President New Operations
Allegro Management Company
St. Louis
01.2016 - 03.2017
- Oversaw operations of acquisitions and new development communities, with a focus on financial stability and transition to company processes and guidelines.
- Operational oversight of five senior living communities with a combined total of 284 independent living, 360 assisted living, and 82 memory care units.
- Increased the overall share of portfolio revenue by 30%.
- Analyzed P&Ls for compliance with corporate financial objectives.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Acted as intermediary among organizations, shareholders, and external entities.
- Advised senior executives on approaches for resolving complex issues impacting operations.
Regional Supervisor
Allegro Management Company
St. Louis
12.2011 - 01.2016
- Supervised the operations of five communities consisting of 772 units: 284 Independent, 360 Assisted, 82 Memory Care, and 46 SNF in Florida and Kentucky.
- Supervised a multimillion-dollar renovation for 158 units in 2016.
- Facilitated SNF, realizing a $400K revenue gain in 2014-2015 through monitoring budget compliance, expense control, and generating new partnerships, which directly impacted the referrals base.
- Establish and maintain positive working relationships with owners and outside developers as a third-party management representative.
- Managed the shift of a 238-unit campus from receivership to adherence with Allegro Management Company procedures.
- Compiled and showcased in-depth financial reports, featuring budget projections for operating, and proposed new business opportunities.
- Provided clarity on corporate policies impacting organizational operations.
- Initiated and oversaw the advancement of digital documentation in assisted living and SNF settings.
Community Director
Allegro Management Company
Fleming Island
06.2011 - 12.2011
- Responsible for the management and daily operations of 156 units
- 89 independent and 97 assisted units, of which 52 were for residents with Alzheimer's or related disorders
- Effectively managed 128 employees with eight of them being direct report managers
- Obtained bids and managed contracts for several capital refurbishment projects
- Implemented resident focused care meetings with families improving resident/family satisfaction
- Increased overall income through budget compliance, expense control, and preventive maintenance practices
Community Director
Allegro Management Company
Saint Augustine
10.2007 - 06.2011
- Responsible for the day-to-day operations of a 109-unit senior community, converting 24 units to assisted living in 2008.
- Supervised seven direct reports overseeing 60 employees.
- Increased overall income from 2007 to 2010 by 68%, and increased occupancy from 80% to 98% on an annual average.
- Streamlined tasks to optimize schedule management and financial reporting.
- Collaborated on policy development and conducted manager orientation.
- Led a targeted financial study, which facilitated company growth by adding 12 additional units that addressed resident needs and increased revenue.
- Streamlined company onboarding by developing specialized training frameworks for diverse operational sectors.
- Facilitated development of skills for Assistant CD's advancement.
Assistant Executive Director
Allegro Management Company
Fleming Island
08.2006 - 10.2007
- Worked closely with the Community Director to monitor the daily operations of an 89-unit community and a staff of 55.
- Revised and updated Comprehensive Emergency Management Plan for county approval annually, and established outside contracts for possible evacuation needs.
- The Interim Director, during the leave of the Community Director, managed the entire community.
Resident Service Director
Allegro Management Company
Fleming Island
07.2003 - 10.2007
- Spearheaded the transition of 28 apartments from IL to AL neighborhoods.
- Helped craft and update policies keeping them aligned with new company standards and legislative changes.
- Led supervision of resident assessments to maintain high standards of care.
- Guided incoming staff in familiarizing themselves with organizational protocols.
- Handled fiscal responsibilities for the wellness team's budget.
- Established first Alzheimer's support group for community members including residents, families and participants from the local area.
- Organized company charity campaigns for Alzheimer’s support across 2006 and 2007.
Staff Development
The Atrium
Jacksonville
07.2002 - 05.2003
- Maintained staffing to state standards while balancing with census for optimal patient care and revenue outcomes.
- Hired and maintained staffing schedules and vacancies for a team of 90.
- Implemented staff development initiatives by leveraging the effectiveness of multiple approaches like classroom instruction, hands-on demonstrations, and structured meetings.
- Conducted general orientation sessions for new hires.
- Oversaw employee health and workers' compensation claims.
- Served as MDS and Care Plans for the 42-bed unit, and monitored unit operations.
Education
Associate of Science - Business Accounting
Westchester Community College
Valhalla, NY01.2009
Certificate - Practical Nursing
Westchester Community College
Valhalla, NY01.1994
High School Diploma - General Diploma
New Rochelle High School
New Rochelle, NY01.1990
Skills
- Contract negotiations
- Forecasting and planning
- Grant writing
- Revenue and profit maximization
- Public speaking
- Talent Management
- Regulatory compliance
- Property management
- Policy creation and implementation
- Conference development/management
Certification
- Certified Dementia Practitioner: 2020
NCCDP National Council of Certified Dementia Practitioners
- Licensed Realtor: 2018
Florida Board of Realtors
- Assisted Living Certification: CORE 2003
State of Florida - Tallahassee, FL
References
References available upon request.
Timeline
Vice President of Business Development
ElderSource
05.2024 - Current
Executive Director
Medicaid Management Services
02.2023 - 03.2024
Chief Executive Officer
Florida Assisted Living Association
06.2019 - 02.2023
Chief Operating Officer
Florida Assisted Living Association
03.2017 - 06.2019
Vice President New Operations
Allegro Management Company
01.2016 - 03.2017
Regional Supervisor
Allegro Management Company
12.2011 - 01.2016
Community Director
Allegro Management Company
06.2011 - 12.2011
Community Director
Allegro Management Company
10.2007 - 06.2011
Assistant Executive Director
Allegro Management Company
08.2006 - 10.2007
Resident Service Director
Allegro Management Company
07.2003 - 10.2007
Staff Development
The Atrium
07.2002 - 05.2003
Associate of Science - Business Accounting
Westchester Community College
Certificate - Practical Nursing
Westchester Community College
High School Diploma - General Diploma
New Rochelle High School
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