VERONICA DE LA FUENTE
Miami,FL
Summary
Marketing professional with 10 years of experience in the ideation, development, and management of creative launches and promotions. Acknowledged as a leader in digital and social media strategy, marketing communications, and content production with talent and artists. Fluent in English and Spanish.
Overview
11
11
years of professional experience
Work History
MANAGER, CREATIVE STRATEGY & DIGITAL MARKETING
Telemundo, NBC Universal
01.2019 - Current
- Lead the ideation and execution of 30 marketing creative campaigns for on-air, social media and paid media.
- Direct end-to-end production processes for video editing, graphics and design, social content, and copywriting, ensuring the delivery of 100+ assets in average per campaign for organic and paid media use.
- Oversee campaign shoots across the US and LATAM markets, assuring execution aligns with creative concept and budget.
- Collaborate cross-functionally with Programming, Operations, Public Relations, Production, and Talent Teams, orchestrating strategic stunts for special releases, premieres, red carpets, and events to amplify brand presence and maximize impact.
MANAGER, SOCIAL MEDIA
Telemundo, NBC Universal
01.2016 - 12.2018
- Directed the social media strategy for Latin Billboards & Latin American Music Awards for three consecutive years, making these the most socially talked TV programs across broadcast and cable the night of event according to Nielsen. Each show was outperformed by 20% in engagement rate versus the prior year.
- Managed the social media war room with a team of 12 producers and editors working for different social platforms during the network's live events.
- Developed the social media content strategy for 10 scripted shows, including the creation of original franchises with talent, and implemented community management guidelines for the first time in the company.
PRODUCER, DIGITAL & SOCIAL MEDIA
Telemundo, NBC Universal
01.2014 - 01.2016
- Produced 100+ live social media activations with talent and artists, including booking, briefing and production.
- Each activation reached 50K-100K comments in average, making Telemundo the most social interactive Hispanic television network during this period of time.
Education
Master of Arts - Latin American Studies & Communications
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FLBachelor of Arts - Education & Social Sciences
UNIVERSIDAD CATÓLICA ANDRÉS BELLO
Caracas, VenezuelaSkills
- Creative Thinking
- Strategic Planning
- Team Management
- Leadership
- Adaptability
- Staff Development
- Team Building
- Ability to think both strategically and tactically
Awards
- Promax 2022: Best Single Capsule
- Promax 2021: Best short video series
- Promax 2020: Best talent integration on Social Media
- Promax 2019: Best Digital Marketing Campaign & Best Talent Integration Campaign
Timeline
MANAGER, CREATIVE STRATEGY & DIGITAL MARKETING
Telemundo, NBC Universal
01.2019 - Current
MANAGER, SOCIAL MEDIA
Telemundo, NBC Universal
01.2016 - 12.2018
PRODUCER, DIGITAL & SOCIAL MEDIA
Telemundo, NBC Universal
01.2014 - 01.2016
Master of Arts - Latin American Studies & Communications
FLORIDA INTERNATIONAL UNIVERSITY
Bachelor of Arts - Education & Social Sciences
UNIVERSIDAD CATÓLICA ANDRÉS BELLO
Similar Profiles
Khalil WattsKhalil Watts
Content Producer at NBC Universal- TelemundoContent Producer at NBC Universal- Telemundo
Tathiana NegronTathiana Negron
Senior Manager, Distribution Operations at NBC Universal- TelemundoSenior Manager, Distribution Operations at NBC Universal- Telemundo
Jose HernandezJose Hernandez
Foreman at NBC TelemundoForeman at NBC Telemundo