VERONICA ETTORRE
Miami,FL
Summary
SaaS renewals and customer revenue professional with proven success managing strategic and enterprise accounts. Expertise in driving consistent renewal outcomes, protecting ARR, and mitigating churn through proactive engagement and cross-functional collaboration. Strong forecasting discipline with a track record of delivering accurate renewal pipelines and uncovering expansion opportunities.
Overview
3
3
years of professional experience
Work History
Renewal Specialist, Strategic Accounts
Kaseya
01.2024 - Current
- Own end-to-end SaaS renewals for a strategic and enterprise book of business managing $2M–$5M in quarterly ARR pipeline
- Drive consistent 90% gross renewal rates through proactive outreach 90–120 days prior to contract expiration
- Identify and mitigate at-risk accounts, contributing to a double-digit reduction in churn
- Negotiate pricing, terms, and contract structures with Sales, Legal, and Finance
- Maintain 98%+ forecast accuracy using Salesforce
- Partner with Sales to generate incremental ARR through upsell and cross-sell
- Partner with technical stakeholders and internal support teams to resolve renewal blockers
- Recognized for proactive renewal management and on-time execution across complex accounts
Account Manager
Kaseya
06.2023 - 12.2023
- Managed enterprise customer relationships supporting renewals, retention, and long-term account growth.
- Supported renewal preparation efforts contributing to 90%+ customer retention across assigned accounts.
- Coordinated with Customer Success, Support, and Sales Operations to resolve escalations and improve customer satisfaction.
- Reviewed and executed customer agreements while ensuring compliance and minimizing commercial risk.
E-Commerce Specialist
The Webster
11.2022 - 06.2023
- Managed day-to-day e-commerce operations, ensuring accurate pricing, promotions, and product information to support a seamless customer experience
- Analyzed customer behavior and performance metrics to identify trends and support improvements in conversion and repeat engagement
- Monitored customer feedback and partnered with internal teams to resolve issues impacting satisfaction and retention
- Collaborated cross-functionally with marketing and operations teams to support site optimization and customer experience initiatives
Education
High School Diploma -
Somerset Academy Charter High School
Pembroke Pines, FL06-2014
Skills
- SaaS Renewals
- ARR / ACV / TCV
- Renewal Forecasting
- Contract Negotiation
- Customer Retention & Churn Reduction
- At-Risk Account Management
- Cross-Functional Collaboration
- Salesforce CRM
LANGUAGES
English (Fluent)
Spanish (Fluent)
Timeline
Renewal Specialist, Strategic Accounts
Kaseya
01.2024 - Current
Account Manager
Kaseya
06.2023 - 12.2023
E-Commerce Specialist
The Webster
11.2022 - 06.2023
High School Diploma -
Somerset Academy Charter High School