Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Veronica Fregoso

Queen Creek,AZ

Summary

Director of Marketing with over 17 years of experience in new home sales industry specializing in the start up of new communities & Project Management. Independent, highly organized, detail-oriented, and deadline driven with a proven track record in achieving end results. An excellent leader and engaging professional who has a high degree of integrity and dedicated work ethic. Strong skills in project management, marketing, and communication. Skilled in working under pressure and adapting to new situations and challenges. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

17
17
years of professional experience

Work History

Director of Marketing

Shea Homes
05.2006 - Current
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Managed annual marketing budget in excess of $10 million dollars.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Organized and executed robust, creative experiential marketing events.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created content and promotional materials to drive engagement and conversions.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Built strong relationships with industry professionals and influencers.
  • Directed 4 marketing managers and performed performance evaluations.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Improved website visibility through development and implementation of SEO strategies.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Wrote and distributed press releases to increase brand visibility.
  • Developed and executed pre-construction milestones on project schedule for sales and design centers.
  • Verified completed projects met approved time, quality, and cost estimates for sales and design centers.
  • Prepared and managed project budgets to accurately track costs and expenses.
  • Analyzed and evaluated bids to select most cost-effective contractors.
  • Thoroughly reviewed material proposals and negotiated contracts for sales and design studios.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Reported regularly to managers on project budget, progress and technical problems.

Education

Bachelor of Arts - Interdisciplinary Studies

Arizona State University

Skills

  • Outlook, Word, Excel, Power Point, Salesforce, CMS, SharePoint
  • Report Distribution
  • Corporate Communications
  • Department Development
  • Economic Forecasting
  • Blog Posts
  • Social Media Platforms
  • Personnel Management
  • High-Performance Standards
  • Diverse Audiences
  • Bid Analysis and Management
  • Effective Project Management

Languages

Spanish
Native or Bilingual

Timeline

Director of Marketing

Shea Homes
05.2006 - Current

Bachelor of Arts - Interdisciplinary Studies

Arizona State University

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Veronica Fregoso