Veronica Sandoval Gamez
Whittier,CA
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
16
16
years of professional experience
Work History
Global Senior Brand Manager
MONSTER JAM, Spin Master Inc
09.2020 - Current
- Since acquiring Monster Jam License in 2019 brand doubled in GPS and continues to grow YOY
- Monster Jam is #1 Vehicles License globally in Circana
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Consulted with product development teams to enhance products based on customer interest data.
- Coordinated with design and media teams to develop high-quality creative assets.
Global Brand Manager
MONSTER JAM, Spin Master Inc
09.2017 - 09.2020
- Consumer Products: Boys, Global Brand Management: Attentively work with Design/Engineering/Consumer Insights//Planning/Operations and Sales in developing all-new vehicle line, Monster Jam
- From slots & rationale stage to final production
- Responsibilities include Own P&L, Wave Assortment Management, including management of pricing, costing, profitability analysis, and SKU rationalization
- Lead on ideating launch strategy, including Sponsorship, Events, Experiential, and Promotions for Monster Jam
- Responsibilities include: preparing new product start documents, including creative briefs, attending photo/commercial shoots, reviewing final edits & sizzles, analyzing campaign results, and maintaining communication with internal/external agencies
- Licensing: Build & maintain licensor relationships, report quarterly financials, oversee product submissions & present line strategies to the internal executive team, retail accounts, and industry tradeshows
- Retail & Tradeshow Presentations: Responsible for drafting and presenting pitch decks and fact sheets for sell-in at all major retail accounts (Target, Wal-Mart) and high-profile industry trade shows
- Research: Create a research brief for the internal Consumer Insights and Market Research team to develop quantitative/qualitative surveys, attend focus groups, analyze results, and partner with the team to develop recommendations for senior management
Brand Manager
Games, Spin Master Inc
05.2016 - 09.2017
- Attentively work with Design/Engineering/Consumer Insights//Planning/Operations and Sales in developing licensed/non-licensed globally relevant games from slots & rationale stage to final production
- Responsibilities include Owning P&L, including management of pricing, costing, profitability analysis and SKU rationalization
- Marketing: Lead execution of all marketing efforts for entire Adult/Family and Disney Signature Games portfolio of Spin Master Games
- Responsibilities include: preparing new product start documents, including creative briefs, attending photo/commercial shoots, reviewing final edits & sizzles, analyzing campaign results, maintaining communication with internal/external agencies
- Licensing: Build & maintain licensor relationships, report quarterly financials, oversee product submissions & present line strategies to the internal executive team, licensors, retail accounts, and industry tradeshows
- Retail & Tradeshow Presentations: Responsible for drafting and presenting pitch decks and fact sheets for sell-in at all major retail accounts (Target, Wal-Mart, and Toys R’ Us) and high-profile industry trade shows
- Research: Create a research brief for the internal Consumer Insights and Market Research team to develop quantitative/qualitative surveys, attend focus groups, analyze results, and partner with the team to develop recommendations for senior management
Associate Marketing Manager
Makita
10.2015 - 04.2016
- Trade Show Management: Responsible for managing 50+ trade show/events nationwide
- Including managing the $1.5M budget
- Working closely with Brand Management (Cordless, Industrial, Residential, Outdoor Power Equipment and Accessories) to convey brand messaging to present to consumers and the trade
- Tasked with bringing freshness to existing show assets with a $1M budget, working with existing and new vendors
- Responsibilities include creating a digital catalog of all assets available ( La Mirada, Buford & offsite Trade show company) making planning a show as easy as a click of a button, and knowing what is available or when it will become available
- Creating a process to track all expenses made for each trade show in the new fiscal year, as there has not been on in place
- Warehouse reconciliation, archiving old assets, building crates to protect new assets and organize existing paraphernalia
- Marketing: Work with our in-house design team to create the vision for each trade show
- This includes booth backdrop look & feel, demo stations, POP and show promotions
- Work closely at events with our Miss Makita, Senorita Makita and Rockstar models to keep an upbeat, respectful brand appeal for consumers
- One of the main contacts for partnership vendors, like RockStar at events in order to maintain their brand integrity alongside Makita’s overall brand vision.
Brand Manager
Bandai America
05.2015 - 10.2015
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Consulted with product development teams to enhance products based on customer interest data.
- Spearheaded the team responsible for acquiring the master toy license for the 2016 Disney Pixar film, including evaluating financials, developing product concepts, and presenting to Sr. Level Disney/Pixar management (2016 Bandai America)
Associate Brand Manager
Bandai America
03.2011 - 05.2015
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing Coordinator
Bandai America
01.2010 - 03.2011
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
Packaging Supervisor
Bandai America
01.2009 - 01.2010
- Coordinate with Marketing and R&D to develop the concept of packaging and instructions.
- Work closely with Design Firms in the creation and all package revisions
- Primary contact with appropriate vendors relating to toy properties' comments and approvals.
- Coordinate talent, all related vendors, and legal paperwork to execute photo shoots.
- Attend and manage photo shoots
- Assist in special projects that include all print collateral for Toy Fair, Road Shows and any other special events.
- Administrative duties such as organizing planograms, filing, archiving, ordering supplies, taking pictures and sending packages.
Packaging Coordinator
Bandai America
09.2007 - 01.2009
- Completed all orders within established time frames to support timely deliveries.
- Followed packing processes to increase speed and accuracy.
- Entered data, generated reports, and produced tracking documents.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Prepared meeting agendas and minutes for distribution and record keeping.
Skills
- Product LifeCycle Management
- Social Media Platforms
- Audience Segmentation
- Growth Tracking
- Brand Development and Marketing
- Event Coordination
- Brand-Building Strategies
- Qualitative Analysis
- Budget Development
- Pricing Strategies
- Consumer Insights
- Public Presentations
Accomplishments
- Recipient of the Creative Award as a part of the Ben 10 Alien Force Team (2008, Bandai America)
- Recipient of the Packaging Team of the Ruby Award for Value, Financial Impact, and Leadership Value. (2009, Bandai America)
- Recipient of the Harumika™ Team of the Ruby Award for Financial Impact and Leadership Value. (2010, Bandai America)
- Toy of the Year Nomination: Girl Toy of the Year and Activity Toy of the Year Nominee, Harumika™ (2010, Bandai America)
- Recipient of the Guinness Book of World Records for the largest display of Monster Jam Trucks
- Recipient of the Toy Insider Top Summer Toys 2023 Mystery Mudders Die Cast
- Toy of the Year Nomination: Vehicles, Monster Jam Mystery Mudders (2023)
- Nominated at LIC Expo for the Best Experiential or Location-Based Initiative for the collabortion with Feld Entertainment in bringing our Big Air Challenge Playset to life (2023)
- Featured on Inside Monster Jam Podcast Episode 11, Spin Master
- Pivotal member of Spin Master Social LA since 2016, in which I managed $40K to facilitate FUN for the LA office.
Timeline
Global Senior Brand Manager
MONSTER JAM, Spin Master Inc
09.2020 - Current
Global Brand Manager
MONSTER JAM, Spin Master Inc
09.2017 - 09.2020
Brand Manager
Games, Spin Master Inc
05.2016 - 09.2017
Associate Marketing Manager
Makita
10.2015 - 04.2016
Brand Manager
Bandai America
05.2015 - 10.2015
Associate Brand Manager
Bandai America
03.2011 - 05.2015
Marketing Coordinator
Bandai America
01.2010 - 03.2011
Packaging Supervisor
Bandai America
01.2009 - 01.2010
Packaging Coordinator
Bandai America
09.2007 - 01.2009
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