VERONICA JUAREZ

As a Global Partner Marketing Manager for the Business Messaging Marketing team, I led the development and execution of comprehensive marketing programs, collaborating closely with partners to ensure the alignment of shared objectives and the optimization of mutually beneficial initiatives.

• Developed and execute co-marketing campaigns to support our partner ecosystem.
• Developed partner-facing assets, including monthly newsletters, co-marketing guidelines, dashboards, and performance reports, improving partners engagement metrics by 15%
• Managed Market Development Funds (MDF) programs, optimizing utilization of funds by 20% while supporting global partner initiatives.
• Collaborated cross-functionally with sales, product, finance, legal, and operations teams to streamline partner marketing processes and improve GTM execution.
• Developed and maintained detailed project plans, outlining tasks, milestones, and resource allocation, utilizing project management tools such as Asana.
• Played a pivotal role in ensuring seamless operational support for partners, acting as a primary point of contact for inquiries, issue resolution, and guidance.

Drove the launch of the US subsidiary and lead the engagement with key strategic customers in the market.

Think Purple is a Marketing Consulting Firm that specializes in brand positioning and building business models for small and medium companies.

• Developed and executed integrated marketing plans, improving client brand visibility and profitability by an average of 40%.
• Led marketing research campaigns and benchmarking.
• Developed content on social media for our clients.
• Analyzed data and reports to identify relevant insights and keep track of ROI.

Managed the Dell - Microsoft Servers relationship by leading Partnership and Marketing Programs for Latin America.

• Built marketing plans through creative strategy and promoting measurable results of servers sales with Microsoft's software in LATAM.
• Involved in the negotiation with our Partners to define annual budgets and was responsible for splitting and allocating the marketing funds across the regions.
• Delivered results against Key Performance Indicators.
• Managed the relationship with marketing agencies and third party vendors that supported the creation and execution of campaigns and creation of sales materials.
• Managed internal reporting and analyzed data insights to guide strategy and keep track of the results and ROI of all the marketing campaigns executed.

Drove a 40% (US$12M) YOY growth of the small and medium business anti-piracy sales in Mexico by leading negotiations with strategic customers, managing local resellers and leading an inside sales team.

• Coordinated all the stake holders involved to achieve key performance indicators (US10 M annual) defined by the local Senior Management Team.
• Managed the anti-piracy CRM and generated BI reports.
• Led complex negotiations with high potential customers and acted as a Marketing solutions expert.

Validated customer experience of the firm's strategic customers by executing quarterly C-level interviews and coordinating internal follow-ups.

• Generated cross-sales opportunities for all the lines of business based on customers feedback during interviews.
• Developed actionable reports with strategic solutions and best practices for the teams.