Veronica Lambrechts
Stevenson Ranch,California
Summary
- 20 years of hands-on analytics and statistics experience with large volumes of data
- 15 years of SAS coding experience in data mining and predictive modeling
- 5 years of SQL coding experience
- 3 years of experience in R and Python with a focus on time-series forecasts, multivariate regressions, machine learning and natural language processing algorithms plus hands-on experience with BI tools and cloud environments
- Experience in driving demand, solution positioning and managing client expectations while delivering professional services and advanced analytics solutions with high ROI
- Bilingual English/Spanish with experience in delivering presentations, technical demos and managing client relations in Spanish
- Consulting experience across various industries with in-depth knowledge of BI tools, sales forecasting, demand planning, customer focused analytics and sentiment analysis, recommendation engines, dynamic content selection and insertion plus audio/visual alignment methods in addition to holding various roles in data management and data engineering
- A passion for processes and new technology innovations, cloud computing (AWS, Azure, and Google), Data Science, Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Deep Learning (DL) and Computer Vision
Overview
13
13
years of professional experience
1
1
Certification
Work History
Data Engineering Consultant & AI/ML SME, Sr. Mgr.
Qvest US
Los Angeles, CA
09.2019 - 07.2023
- Identified and estimated resources and costs related to changes in Master Data Management given a Salesforce implementation and potential data migrations.
- Defined, documented and presented the AI/ML strategy and roadmap to achieve an AI driven end-to-end marketing video rendering system.
- Defined and documented different business use cases addressed within quarterly stages as defined in the 2-year roadmap.
- Conducted AI/ML research across vendor solutions and academic papers to identify the optimum AI/ML algorithms and modeling approach for each use case.
- Assisted in the development and implementation of 17 machine learning models across 10 business use cases over the span of the 2-year project.
- Generated AI/ML modeling results summaries which defined the modeling process flow, the data used to train the model, the model inputs, and explained how to interpret the model outputs, how to measure model accuracy, how to fine tune the model and how to continuously improve the modeling results by having the model self-learn as more data is ingested.
- Generated synthetic data as needed for specific use cases and worked closely with ML engineers to carry out rapid model experimentation and prototyping using Computer Vision (CV), Natural Language Processing (NLP), Deep Learning (DL) and other predictive analytics techniques.
- Managed four different work streams working with engineers, data analysts/data scientists and ML modelers to define ML uses across the organization, define milestones for each deliverable, address issues, risks and blockers and overall manage each deliverable end-to-end as a Technical Program Manager for a Media & Entertainment client.
Lead Data Scientist, Consulting Senior Manager
Unisys
Los Angeles, CA
12.2015 - 07.2019
- Explored and validated big data feeds using Amazon AWS and Microsoft Azure Cloud Platforms.
- Converted data feeds into information by visualizing data and building near-real time dashboards in both Microsoft Power BI and Tableau for quick and valuable user insights to their daily operations.
- Built predictive models (e.g. Time-Series Forecasts, Classification, NLP, Multivariate Regressions, etc.) using Python, and worked with SQL for ETL – data extraction, validation and restructuring.
- Identified the data requirements for various Proof of Concepts (POCs) and correctly interpreted different drivers for case studies and relevant predictive modeling by working closely with business SMEs and DBAs.
- Generated and managed the demand for Unisys’s Portfolio of Analytic Offerings with current accounts and new accounts as a lead client facing data scientist.
- Prepared Statement of Work (SOWs) for various tasks which required gathering all infrastructure/ETL requirements, identifying the appropriate roles/resources and estimating the level of effort for each step in the process of the solution offering.
- Participated in various client Quarterly Business Reviews (QBRs) and Program Management Office (PMO) calls as well as contributed to Requests for Information (RFIs), Orals and other business development pursuits.
- Lead technical demos, held client workshops and managed client relationships in Latin America generating demand in the region for advanced analytic services.
Tech Consulting, Advanced Analytics Consultant
Teradata
Los Angeles, CA
12.2014 - 12.2023
- Underwent extensive training in Aster, SQL and R.
- Received a Teradata 14 Professional Certification.
- Worked with both structured and unstructured data from traditional rows and columns like that of transactional data to the less structured web logs and clicks, plus other less structured data from social media streams.
- Used Teradata SQL to run exploratory data analysis, and open source R to fit logistic regression models.
- Estimated the price elasticity by product class and subclasses across geographical regions for a pricing strategy project with one of the largest footwear retailers in the Western Hemisphere.
- Assisted with the SOW (Statement of Work) for an omni-channel fulfillment project focused on e-commerce and other POCs.
Demand Planning, Manager
Green Dot
Pasadena, CA
06.2013 - 12.2014
- Managed the relationships between Supply Chain, Sales, Marketing and Finance.
- Estimated the demand for debit card products at various retailers.
- Assisted in the collaborative planning of production runs with Supply Chain.
- Provided reporting and analysis of sales, shipments and inventory by account.
- Vetted the expected unit volumes and costs as well as the measuring and reporting forecast accuracy for new accounts.
- Evaluated sales performance relative to financial plans and highlighted future business risks for new accounts.
- Delivered scorecards, budget plans and operation reports
- Built a database in SAS to facilitate analytics reporting.
Mkting Data Eng., Sr SAS Programmer & Data Analyst
Neustar (formerly MarketShare)
Los Angeles, CA
10.2010 - 06.2013
- Reviewed and audited third party data files.
- Vetted third party data sources and established potential partner relations.
- Validated data in client files and resolved data issues.
- Created and implemented the process steps to ensure data integrity.
- Maintained critical project documentation and developed databases to support complex market research studies.
Education
Master of Arts - Economics
University of Southern California
Los Angeles, CABachelor of Arts - Economics
University of Southern California
Los Angeles, CASkills
- Defining Business Use Cases
- Requirements Gathering and Definitions
- Resource Planning and Management
- Technical Project/Program Management
- Cloud Platforms/Cloud Computing
- Data Mining, Visualization, Story-Telling and Analysis
- Statistical and Predictive Modeling
- Strategy/Organizational Development
- Defining and Documenting Business Processes/Workflow
- AI/ML End-to-End Solution Design, Roadmap and Implementation
Certification
- Teradata 14 Professional Certification, Teradata
- SnowPro Core Certification, Snowflake
- SnowPro Advanced Data Engineer Certification, Snowflake (in progress)
- AWS Cloud Practitioner Certification (in progress)
Timeline
Data Engineering Consultant & AI/ML SME, Sr. Mgr.
Qvest US
09.2019 - 07.2023
Lead Data Scientist, Consulting Senior Manager
Unisys
12.2015 - 07.2019
Tech Consulting, Advanced Analytics Consultant
Teradata
12.2014 - 12.2023
Demand Planning, Manager
Green Dot
06.2013 - 12.2014
Mkting Data Eng., Sr SAS Programmer & Data Analyst
Neustar (formerly MarketShare)
10.2010 - 06.2013
Master of Arts - Economics
University of Southern California
Bachelor of Arts - Economics
University of Southern California
- Teradata 14 Professional Certification, Teradata
- SnowPro Core Certification, Snowflake
- SnowPro Advanced Data Engineer Certification, Snowflake (in progress)
- AWS Cloud Practitioner Certification (in progress)
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