Summary
Overview
Work History
Education
Skills
Timeline
Generic

Veronica Luna-Terrasas

Palacios,TX

Summary

Seasoned Regional Director of Operations with comprehensive background in strategic planning, team leadership, and business development. Exceptional ability to drive operational efficiency, manage large-scale projects, and oversee cross-functional teams. Noteworthy impact on previous roles includes improving operational systems and implementing cost-saving strategies. Well-versed in leveraging strong negotiation skills to foster profitable vendor relationships. Dynamic and performance-driven business professional with high integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach. Knowledgeable professional with several years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents.

Overview

2026
2026
years of professional experience

Work History

Vice President of Sales/Manager of Operations

U.S HOSPITALITY
Corpus Christi /Houston , TX
02.2024 - Current
  • Represented company at various community and business events to promote awareness, network with potential clients and penetrate new markets.
  • Contacted current and potential clients to promote products and services.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Oversaw new market exploration, product development and overseas production possibilities for business expansion objectives.
  • Structured HR consulting services to support clients during organizational developments and changes.
  • Negotiated contracts with vendors, suppliers, customers, and other stakeholders as required.
  • Determined performance goals and offered tactics for achieving milestones.
  • Suggested promotions and wage increases according to employee performance.
  • Investigated employee relations matters through interviews with involved parties to ensure a fair resolution.
  • Directed HR programs, policies and processes to improve operational efficiency.
  • Assisted in the development of performance management systems including goal setting, performance reviews, corrective action plans and disciplinary procedures.
  • Developed and implemented sales plans to increase profits and market share.
  • Managed payroll processing activities for multiple entities including tax filings.
  • Monitored cash flow to ensure sufficient liquidity.
  • Developed and managed financial plans for a variety of investments.
  • Analyzed sales activity to identify and correct cost errors or price discrepancies.

Operations Supervisor

Miller Environmental Services / Formosa
Corpus Christi / Point Comfort , Texas
02.2023 - 02.2024
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Recognized by management for providing exceptional customer service.
  • Managed the processing of new hires and terminations in the payroll system.
  • Enforced payroll-related policies, procedures, and regulations to adhere to changing company and governmental standards.
  • Verified accuracy of employee hours worked, pay rate changes, deductions, bonuses, and other payroll data.
  • Created and updated financial reports on frequent basis to present information to leadership teams.
  • Suggested promotions and wage increases according to employee performance.
  • Investigated employee relations matters through interviews with involved parties to ensure a fair resolution.
  • Managed delivery of customer-focused HR services to company to increase hire rate and reduce churn.
  • Directed HR programs, policies and processes to improve operational efficiency.
  • Reported on workplace health and safety compliance to superiors.
  • Assisted in the development of performance management systems including goal setting, performance reviews, corrective action plans and disciplinary procedures.

General Manager of Operations

Sodexo/ STP Plant
Wadsworth, Texas
  • Coordinated with other departments to ensure successful delivery of services.
  • Managed cash flow, overseeing daily receipts and bank deposits.
  • Reviewed invoices from vendors for accuracy before authorizing payment.
  • Circulated within assigned areas to assess and address customer needs, effectively prioritizing tasks during peak hours.
  • Conducted regular staff meetings to discuss operational improvements and address concerns.
  • Investigated employee relations matters through interviews with involved parties to ensure a fair resolution.
  • Managed delivery of customer-focused HR services to company to increase hire rate and reduce churn.
  • Used data and analytics to improve company processes for recruitment, selection and onboarding.
  • Identified operational weaknesses to improve or innovate people, programs and processes.
  • Provided HR consultation services to leadership and department heads.
  • Evaluated current HR processes and recommended changes when necessary to improve efficiency.

General Manager

Hilton Garden Inn Hotel
Victoria, Texas
  • Delegated work to staff, setting priorities and goals.
  • Supervised employees through planning, assignments, and direction.
  • Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
  • Directed safety operations and maintained clean work environment to adhere to FDA and OSHA requirements.
  • Tracked monthly sales to generate reports for business development planning.
  • Recruited, trained and empowered employees to achieve key performance indicators.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Structured HR consulting services to support clients during organizational developments and changes.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Oversaw regional and local sales managers and staff.
  • Executed strategic sales plans to expand customer base and revenue.
  • Evaluated customer feedback surveys in order to identify areas of improvement within the dining experience.
  • Organized special events such as banquets, receptions, weddings and other social functions to ensure successful execution of services.
  • Spearheaded and executed food and beverage marketing and promotional programs, met with potential clients and members and arranged meetings, banquets and facility tours.
  • Monitored employee performance by providing constructive feedback as needed during shift changes or at end of shift reviews.
  • Conducted weekly meetings with staff members to discuss performance goals and areas needing improvement.

General Manager/Regional Sales Manager

T.M.I
Houston/ Courpus/ Victoria , TX
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Inspected hotel rooms and public spaces to determine cleanliness and need for room updates.
  • Organized staff schedules, balancing workload and operational needs.
  • Managed budgeting processes including forecasting revenues and expenses for the hotel.
  • Managed budgeting and financial planning, including cost control measures to maximize profitability.
  • Assigned duties and monitored performance of all employees in the hotel.
  • Conducted regular staff meetings to communicate objectives, updates, and gather feedback.
  • Implemented marketing campaigns to promote the hotel's services and facilities among potential customers via print media or social media platforms.

Regional Director of Sales and Operations

JCN HOSPITALITY
Texas, FL
  • Monitored market trends, competitive activities, pricing strategies, promotional campaigns and advertising initiatives within the region.
  • Resolved conflicts between departments or branches within the region when necessary.
  • Inspected hotel rooms and public spaces to determine cleanliness and need for room updates.
  • Responded to and resolved guest issues or complaints.
  • Analyzed customer feedback to identify areas for improvement in services offered.
  • Negotiated contracts with vendors and suppliers, securing cost-effective services and products.
  • Enhanced guest services through the integration of new technology and systems.
  • Managed budget and expenditures, supplies and renovations and drove operations to meet sales and profit margins.
  • Led a diverse team, overseeing recruitment, training, and development to ensure high-quality service standards.
  • Conducted regular inspections of the property's interior and exterior areas to identify any maintenance issues requiring immediate attention.
  • Implemented energy-saving initiatives to reduce operational costs and promote sustainability.
  • Managed budgeting processes including forecasting revenues and expenses for the hotel.

Education

MBA - Business Administration And Management

Texas A&M University
College Station, TX
05-2001

Skills

  • Sales strategy
  • Performance management
  • Corporate finance
  • Sales forecasting
  • Financial planning
  • Team building
  • Verbal and written communication

Timeline

Vice President of Sales/Manager of Operations

U.S HOSPITALITY
02.2024 - Current

Operations Supervisor

Miller Environmental Services / Formosa
02.2023 - 02.2024

General Manager of Operations

Sodexo/ STP Plant

General Manager

Hilton Garden Inn Hotel

General Manager/Regional Sales Manager

T.M.I

Regional Director of Sales and Operations

JCN HOSPITALITY

MBA - Business Administration And Management

Texas A&M University

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Veronica Luna-Terrasas