Overview
Summary
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Veronica Martinez

South Plainfield,NJ

Overview

2012
2012
years of professional experience
1
1
Certification

Summary

Dynamic and results-driven professional with extensive experience at Macy's, excelling in customer loyalty and operations management. Proven track record of exceeding sales targets through effective suggestive selling and staff education. Adept at fostering teamwork and enhancing customer satisfaction, leveraging strong communication skills to build lasting relationships.

Professional cosmetic sales and management specialist with strong track record in driving customer satisfaction and sales growth. Demonstrates expertise in makeup application, skincare consultation, and product knowledge. Strong team player with focus on collaboration and adaptability. Known for delivering results and maintaining high standards in fast-paced retail environment.

Knowledgeable Cosmetic Beauty Advisor with Number years of experience in diverse luxury retail environments. Educates clients on application of products depending on skin colors and types. Adheres to store policies, procedures, and regulations with focus on service excellence.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Knowledgeable Desired Position with solid background in overseeing cosmetic sales and staff management. Successfully led teams to achieve sales goals while maintaining high customer satisfaction. Demonstrated expertise in makeup application and skincare consultations, enhancing client experiences and driving repeat business.

Work History

Cosmetic Counter Manager

Macys
  • Led a team of beauty advisors to achieve sales targets and deliver exceptional customer service.
  • Planned and prepared for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.
  • Recruited, hired, and trained employees in company policies and effective sales techniques to increase revenue for busy cosmetics counter.
  • Organized in-store events to showcase new products, driving sales growth and increased brand awareness.
  • Researched and assessed new products to develop effective merchandising and promotion plans.
  • Fostered a positive work atmosphere through open communication channels among team members.
  • Recruited trained, and mentored new employees, fostering a high-performance team environment.
  • Collaborated with store management to develop marketing strategies for promoting new cosmetic lines.
  • Circulated cosmetic department to promptly and politely welcome customers and engage in conversation to assess needs.
  • Gathered and analyzed sales and performance data to set and strategize on departmental goals.
  • Introduced initiatives and sales strategies to exceed goals.

General Manager of the Restaurant

Baja Fresh Restaurant
11.2006 - 05.2011
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Managed budget implementations, employee evaluations, and contract details.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
  • Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
  • Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
  • Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
  • Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
  • Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
  • Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
  • Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
  • Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
  • Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Accelerated digital transformation by overseeing adoption of cloud-based solutions, improving data accessibility and security.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
  • Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
  • Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
  • Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
  • Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Interacted well with customers to build connections and nurture relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Reported issues to higher management with great detail.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Restaurant Manager

Baja Fresh Restaurant
09.2006 - 05.2011
  • Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
  • Carefully interviewed, selected, trained, and supervised staff.
  • Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
  • Reconciled cash and credit card transactions to maintain accurate records.
  • Correctly calculated inventory and ordered appropriate supplies.
  • Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
  • Tracked daily sales transactions and invoices for accurate and updated financial reporting.
  • Optimized labor costs by closely monitoring schedules, adjusting staffing levels according to business needs, and employing cross-training strategies.
  • Monitored inventory of supplies and purchased orders to maintain adequate stock levels.
  • Promoted a positive work environment with proactive conflict resolution strategies and team-building activities.
  • Conducted performance evaluations for staff members, identifying areas of improvement while recognizing outstanding achievements as well.
  • Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
  • Enhanced guest experience by regularly reviewing feedback and implementing necessary improvements.
  • Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
  • Ensured compliance with local health department regulations through regular staff training sessions and facility inspections.
  • Reduced staff turnover rate with effective leadership, open communication, and employee development opportunities.
  • Increased restaurant revenue by optimizing table turnover rates and enhancing menu offerings.
  • Oversaw inventory management processes to minimize waste and maintain optimal stock levels for seamless operation.
  • Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
  • Improved overall customer satisfaction by implementing new service standards and staff training programs.
  • Fostered an inclusive atmosphere with open communication channels for all employees to voice concerns or suggestions freely.
  • Assisted in development and implementation of new menus to offer variety and options to customers.
  • Mentored and developed staff members for career advancement opportunities, leading to a more skilled and motivated workforce.
  • Facilitated regular safety training sessions for all team members to ensure a safe working environment free from accidents or injuries.
  • Developed, implemented, and managed business plans to promote profitable food and beverage sales.
  • Coordinated catering services for private events, delivering memorable experiences while maximizing profits.
  • Established strong relationships with local suppliers to secure competitive pricing on quality ingredients without sacrificing taste or presentation.
  • Developed comprehensive marketing plans for special events, promotions, and community outreach efforts to boost brand visibility.
  • Implemented cost-saving measures through streamlined processes, efficient scheduling, and strategic vendor negotiations.
  • Cultivated strong team culture, organizing team-building activities that improved morale and teamwork.
  • Achieved consistent compliance with health and safety regulations, conducting regular staff training sessions.
  • Upgraded restaurant's interior, creating more inviting ambiance that attracted wider clientele.
  • Fostered positive work environment, leading to decrease in staff turnover.
  • Streamlined operations, adopting new scheduling system to ensure optimal staffing levels.
  • Enhanced dining experience with introduction of seasonal menu, keeping offerings fresh and exciting.
  • Implemented cost-saving strategies, reducing waste through meticulous inventory management.
  • Boosted customer satisfaction, introducing customer feedback system to address and rectify concerns promptly.
  • Enhanced team performance by leading weekly training sessions focused on customer service excellence and menu knowledge.
  • Collaborated with kitchen staff to streamline order preparation processes, reducing wait times for customers.
  • Strengthened restaurant reputation with launch of innovative marketing campaigns.
  • Improved operational efficiency by implementing more effective table management system.
  • Managed all aspects of restaurant's social media presence, enhancing brand awareness online.
  • Increased sales during off-peak hours by creating and promoting special offers.
  • Monitored daily operations to ensure seamless service delivery, addressing any issues promptly.
  • Negotiated with suppliers to secure better pricing, improving restaurant's profit margins.
  • Conducted market research to identify trends and opportunities for menu development, keeping restaurant competitive.
  • Maintained meticulous financial records, enabling accurate budgeting and financial planning.
  • Developed loyalty program to encourage repeat business, enhancing customer retention.
  • Initiated community outreach programs, increasing restaurant's visibility and engagement with local community.
  • Managed staff schedules and maintained adequate coverage for all shifts.
  • Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
  • Motivated staff to perform at peak efficiency and quality.
  • Oversaw food preparation and monitored safety protocols.
  • Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
  • Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
  • Verified prepared food met standards for quality and quantity before serving to customers.
  • Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
  • Maintained effective supply levels by monitoring and reordering food stock and dry goods.
  • Reduced inaccuracies by carefully counting cash and keeping meticulous records of transactions.
  • Inspected equipment and machinery for proper working condition and directed staff to clean and repair as needed.
  • Monitored and adjusted pricing, discounts and promotions to maximize profitability.
  • Purchased food and cultivated strong vendor relationships.
  • Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
  • Implemented effective inventory control systems to reduce food spoilage and waste.
  • Maximized quality assurance by completing frequent line checks.
  • Developed unique events and special promotions to drive sales.
  • Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
  • Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
  • Coordinated with catering staff to deliver food services for special events and functions.

Sales Representative

Macys Department Store
06.1996 - 05.2006
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Achieved consistently high customer satisfaction ratings by tailoring solutions to individual needs.
  • Led training sessions for new sales representatives, enhancing team expertise and performance.
  • Implemented CRM tools to track customer interactions and sales progress.
  • Exceeded sales targets through effective planning and goal setting.
  • Cultivated deep understanding of product features to answer questions and overcome objections.
  • Stayed up-to-date with industry trends to position company as market leader.
  • Enhanced customer satisfaction by providing comprehensive product demonstrations.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Set and achieved company defined sales goals.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Informed customers of promotions to increase sales productivity and volume.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Achieved or exceeded company-defined sales quotas.
  • Maintained current knowledge of evolving changes in marketplace.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Presented professional image consistent with company's brand values.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Developed, maintained and utilized diverse client base.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.

Education

High School Diploma - Cosmetology

Tech Monterrey
Mexico City

Skills

  • Customer loyalty
  • Operations management
  • Suggestive selling
  • Event planning
  • Business planning
  • Product upselling
  • Sales coaching
  • Staff education
  • Cosmetology
  • Skincare demonstration
  • Skin treatment
  • Product inventory
  • Cosmetic application
  • Sanitation maintenance
  • Cosmetics selection assistance
  • Willingness to learn
  • Teamwork
  • Teamwork and collaboration
  • Multitasking and prioritizing
  • Problem-solving
  • Time management
  • Attention to detail
  • Problem-solving abilities
  • Multitasking
  • Multitasking Abilities
  • Excellent communication
  • Customer satisfaction
  • Organizational skills
  • Team collaboration
  • Team leadership
  • Cash handling and reconciliation
  • Active listening
  • Effective communication
  • Adaptability and flexibility
  • Cash handling
  • Team building and motivation
  • Customer engagement
  • Customer service management
  • Relationship building
  • Store operations
  • Customer relations
  • Health and safety procedures
  • Superior work ethic
  • Inventory and stocking
  • Computer proficiency
  • Delegation and supervision
  • Goal setting and achievement
  • Team building
  • Creativity and originality
  • Staff coaching and training
  • Handling complaints
  • Leadership development
  • Task prioritization
  • Adaptable to changing demands
  • Flexible work schedule
  • Self motivation

Accomplishments

Employee of the year.

Certification

Cosmetology

Languages

English/Spanish
Professional Working

Timeline

General Manager of the Restaurant

Baja Fresh Restaurant
11.2006 - 05.2011

Restaurant Manager

Baja Fresh Restaurant
09.2006 - 05.2011

Sales Representative

Macys Department Store
06.1996 - 05.2006

Cosmetic Counter Manager

Macys

High School Diploma - Cosmetology

Tech Monterrey

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Veronica Martinez