Veronica Morr

Key Responsibilities:

• Managed platform strategy, execution, and performance reporting for media campaigns.
• Analyzed market trends to develop strategies that capitalized on potential opportunities.
• Performed system analysis, testing, implementation, and user support for platform transitions.
• Utilized root cause analysis to identify and resolve issues.
• Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
• Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.

Performance:

• Managed backend performance of over 100 accounts with annual revenue totaling approximately $15 million.
• Top performer for salesforce ticket resolution volume and new account implementation completions.
• Since January 2024, launched over 75 new client accounts on multiple publisher platforms.

Key Responsibilities:

• Oversaw bidding, pacing, and performance optimization for programmatic media campaigns.
• Served as a programmatic expert, providing clients with data insights and campaign performance optimization strategies.
• Collaborated with account managers and the digital analytics team on campaign setup and ongoing optimization.
• Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
• Optimized trading operations by initiating process improvements that increased efficiency and reduced costs.
• Maximized client satisfaction through prompt resolution of inquiries, proactive communication, and tailored investment recommendations.

Measurable results:

• Managed second largest healthcare client in enterprise and showed significant performance growth YoY resulting in increased revenue from $700k to $1.2 million.
• Managed upwards of $5 million in revenue on programmatic campaigns for 7 major clients.
• Implemented multiple best practices to streamline client service processes to improve both internal and external stakeholder experiences.

• Built and maintained long-term client relationships, contributing to annual revenue goals.
• Addressed client needs, provided customer support, and resolved issues related to accounting, billing, and service delivery.
• Educated clients on new marketing options and account updates to maintain high service standards.

Ulta Beauty (Co-Manager) - 01/2018 - 11/2020

Sonova (Hearing Consultant) - 05/2016 - 02/2017

Sephora (General Manager) - 05/2015 - 06/2016

Bath & Body Works (Co-Manager) - 05/2014 - 05/2015

Yankee Candle (General Manager) - 05/2008 - 05/2014

• Leadership & Operations: Led retail teams across multiple high-volume locations, overseeing daily operations, employee management, and customer service excellence. Partnered with peers and general managers to consistently exceed sales goals, enhance operational efficiency, and improve customer satisfaction.
• Sales & Performance: Achieved and exceeded sales targets through strategic planning, effective merchandising, and strong team motivation. Managed inventory control, shrink reduction, and sales data analysis to optimize performance.
• Client & Team Development: Built and strengthened client relationships through excellent customer service and personalized shopping experiences. Recruited, trained, and coached top talent, focusing on team development and retention.
• Business Growth: Contributed to significant year-over-year business growth by implementing strategic marketing initiatives, organizing promotional events, and fostering vendor relationships. Successfully increased store profitability and customer loyalty through targeted sales strategies and operational improvements.

• Enhanced audience experience by managing high-quality entertainment productions and events.
• Managed budgets effectively, allocating resources appropriately to prioritize event needs.