VERONICA NAVARRO
Winnetka,CA
Summary
Performance-driven business professional. Knowledgeable in managing vendor relations, organized and dependable candidate successful at managing multiple priorities with a positive attitude. Experienced service-oriented and catalytic mindset individual with strong technical skills in HTML, CRM, SQL, Exact, Google Analytics, and FTP.
Overview
13
13
years of professional experience
Work History
Marketing and Communications Specialist
California State University
Northridge, CA
06.2015 - Current
- Created dynamic PowerPoint presentations to support sales and business development.
- Liaised with product experts and graphic designers to support content development to meet business needs.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
- Oversaw day-to-day production activities in accordance with business objectives.
- Kept up-to-date with industry trends and identified areas of opportunity to drive improvements.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Digital Marketing Manager
Green Dot Corp
Pasadena, CA
02.2014 - 06.2015
- Execute best practices for email marketing including email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, IP nurturing
- Lead efforts to launch new products and managed mergers from CRM Zeta mail to CRM system (Salesforce)
- Improved organic search rankings from page 3 to Top 5 for 10+ high-competition keywords for leading commerce brands and increased their organic traffic by 21%
- Developed creative digital content and unique campaigns to drive brand exposure.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Database Analyst
UCLA Extension
Los Angeles, CA
02.2012 - 05.2014
- Used various statistical methods to analyze data and generate useful business reports
- Managed internal and external vendors provided a budget forecast for the campaign with detailed reporting to support findings using Google analytics and CRM analytical reports
- HTML code of email content, social media, data, trends, analysis review relevant data for cost savings opportunities, and overseeing all aspects of search engine marketing (paid search + organic search)
- Designed, built, implemented, and maintained the Sedona system for over 25 campus partners.
- Handled creation, set-up, maintenance, administration and measurement of database marketing campaigns.
- Utilized MS Excel, SQL and other reporting tools to author accurate queries and generated reports for large data sets.
- Tracked key metrics and developed spreadsheets and data models.
Email Marketing Manager
1105 MEDIA
Chatsworth, CA
05.2010 - 07.2012
- Worked with marketing teams to create, deploy and optimize effective campaigns for clients
- Managed HTML and text online creative provided analytical support to the marketing manager and directors using Exact Target and Hallmark (database)
- Ensure deliverability through authentication standardization and CAN-SPAM compliance to detailed reports
- Project managed merger from CRM platform Storm post to Salesforce deploy comprehensive and analytically reporting
- Provide solutions and guidance to senior management on digital campaign deliverability, display, and best marketing practices for IP reputation and preventions of blacklisted
- Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with 15-20 customers
- Developed direct mass mailings which resulted in a 30 % growth of customer base.
Education
Associate of Science - Business
University of Phoenix
Bachelor of Science - Business
University of Phoenix
Skills
- Proficient in
- Word, Excel, PowerPoint, Access, Outlook
- Strategic Brand planning
- Vendor Management
- Budget & Forecasting
- Editorial Calendar
- Project Deadlines Management
- Developing Presentations and Reports
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing and Communications Specialist
California State University
06.2015 - Current
Digital Marketing Manager
Green Dot Corp
02.2014 - 06.2015
Database Analyst
UCLA Extension
02.2012 - 05.2014
Email Marketing Manager
1105 MEDIA
05.2010 - 07.2012
Associate of Science - Business
University of Phoenix
Bachelor of Science - Business
University of Phoenix