Veronica Navarro
WINNETKA,CA
Summary
Results-oriented business leader with more than 10 years of experience in day-to-day business operations management. Effective liaison to key clients, accounts and external business stakeholders. Offering ability to leverage trends across industries and markets to derive solutions and approaches focused on creating value for customers and profitability for company. Demonstrated ability to streamline processes for efficiency and productivity. Well-versed in applying multi-faceted approach to managing safety, operations and productivity across multiple business lines. Merger and acquisitions specialist adept in creating seamless integration of new operations and businesses.
Overview
17
17
years of professional experience
Work History
Project Manager and Communications Specialist
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
Northridge, CA
01.2023 - Current
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Responsible for planning, organizing, and overseeing diverse Managed diverse projects encompassing the successful integration of Domestic and International upper-division transfer students, as well as the seamless onboarding of International first-time freshmen and lower-division transfer students.
- Oversaw the reintegration of CSUN students returning in good standing and implemented strategic initiatives for the support and advancement of previously disqualified students.
- Spearhead marketing strategy, project manage and execute the review of all apps InProgress and admitted student emails for the spring ‘24 and fall ‘24 application period.
- Formulate and deliver a comprehensive marketing plan centered on data-driven strategies to foster growth.
- Collaborate with senior leaders to craft strategic directions tailored for diverse audiences and various levels of management.
- In a supervisory capacity, I trained, and evaluated staff, preparing performance evaluations, and managing employee schedules.
Marketing Communications Specialist
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
Northridge, CA
06.2015 - Current
- Collaborate with AVP, Marketing and Communication directors to develop, accomplishing departmental goals.
- Project manage design and copywriting team to establish project schedules and manage work-flow based on departmental processes, project priority and requirements.
- Continuously improving process and implementing strategic process and work-flow and quality control printer proofs and identify issues with copy and design.
- Project manage over over 30 - 40 projects changing priorities and deadlines to stay on top of projects
- Maintained effective and lasting vendor relationships through dynamic communication, collaboration and intelligent questioning skills.
- Identified new and more cost-effective suppliers through participation in industry networking events, purchasing advantageous packages and cutting costs.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Established and implemented district-wide policies followed by staff and students.
- Trained all staff on front desk procedures and policies.
- Mentored, trained and supported new staff members in office policies and procedures.
Digital Marketing Manager
GREEN DOT CORP
Pasadena, CA
02.2014 - 06.2015
- Lead efforts to launch new products for over 100 marketing campaigns and managed merger from CRM Zeta mail to Exact Target (Salesforce).
- Lead stakeholders and vendors to successful outcome in marketing campaign for compliance and legal.
- Generate website landing page and wire-frame to detail exactly what data sources to display.
- A/B Testing, audience segmentation, dynamic content, testing methodologies, deliverability, list growth, IP nurturing and test emails with various browsers and ISP's.
- Report on email campaign Strive to optimize email campaigns against key performance metrics including open and click rates.
- Partner with reporting team to pull custom list using SQL.
- Manages daily campaign activities including development, distribution and tracking individual and group performance dashboards.
Database Analyst
UCLA Extension
Los Angeles, CA
02.2012 - 05.2014
- Manage Salesforce Marketing to code HTML code of email content, social media, data, trends, analysis review relevant data for cost savings opportunities.
- Partner with VP to develop rigorous testing strategy to continually optimize email marketing programs including identifying opportunities.
- Identify few data sources as test cases for potential future solution A/B test campaigns, with goal of driving increased repeat purchase behavior and successful on-boarding and conversion of new prospects/customers.
- Mapping out what data to initially display and shape user experience/journey.
- Manage Exact Target land Google analytics reports and wire-frames for landing, category and results, and help architect user experience.
- Managed quarterly mailing for university print of catalog utilizing database Sedona using SQL.
- Manage monthly spend and set marketing performance targets, and help team identify profitable ways to expand into new channels.
- Wrote and maintained technical and functional specifications to document database intentions and requirements.
- Reviewed proposals and contracts for compliance with specifications.
- Drove marketing efforts by orchestrating digital and print advertising campaigns.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Email Marketing Manager
1105 Media Inc
Chatsworth, CA
05.2010 - 07.2012
- Managed HTML and text online creative provided analytical support to marketing manager and directors using Exact Target and Hallmark (database).
- Ensure deliverability through authentication standardization and CAN-SPAM compliance to detailed reports.
- Project managed merger from CRM platform Storm Post to Salesforce deploy comprehensive and analytically reporting.
- Provide solutions and guidance to senior management on digital campaign provide recommendations on best marketing practices for IP reputation and preventions of blacklisted.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Brand Marketing Specialist
JPMORGAN CHASE
Chatsworth, CA
04.2007 - 04.2009
- Managed $3 Million budget for manufacturing of fixtures and collateral materials.
- Created cost proposals for new branch opening and yearly reconciliation of over 2300 branches.
- Managed and designed online marketing website and maintaining site resulting in quarterly department savings of $75,000.
- Plan and develop merchandising strategies based on collaboration with Assistant Vice President and regional managers.
- Manage, analyze, and refine communications and marketing strategy data trends to improve work-flow.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Education
ASSOCIATE OF SCIENCE - Business
University of Phoenix
BACHELOR OF SCIENCE - Business
University of Phoenix
Skills
- Budgeting, Proposals
- Project Management
- Leadership Skills
- Effective Communication
- Policies And Procedures
- Procurement
- Purchase order creation
- Bid process management
- Marketing Campaigns
- Scheduling
- Delegation
- Staff Training/Development
- Coaching And Mentoring
- Product Development
- Business Development
- Project development and life cycle
- Troubleshooting and problem resolution
Timeline
Project Manager and Communications Specialist
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
01.2023 - Current
Marketing Communications Specialist
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
06.2015 - Current
Digital Marketing Manager
GREEN DOT CORP
02.2014 - 06.2015
Database Analyst
UCLA Extension
02.2012 - 05.2014
Email Marketing Manager
1105 Media Inc
05.2010 - 07.2012
Brand Marketing Specialist
JPMORGAN CHASE
04.2007 - 04.2009
ASSOCIATE OF SCIENCE - Business
University of Phoenix
BACHELOR OF SCIENCE - Business
University of Phoenix
Similar Profiles
Ashley AllenAshley Allen
Microbiology laboratory student at University Student Union at California State University, NorthridgeMicrobiology laboratory student at University Student Union at California State University, Northridge
Porosh KhanPorosh Khan
CSUN Mentorship Peer-Mentor at California State University, NorthridgeCSUN Mentorship Peer-Mentor at California State University, Northridge
Jonathan NgoJonathan Ngo
Supplemental Instruction Leader at California State University, NorthridgeSupplemental Instruction Leader at California State University, Northridge
Gisselle EspinozaGisselle Espinoza
Intern at California State University, NorthridgeIntern at California State University, Northridge
Edgar SargsyanEdgar Sargsyan
Assistant Director, Torch Lighting Video Director at Gravity ProductionsAssistant Director, Torch Lighting Video Director at Gravity Productions