VERONICA QUINONES
Orlando,FL
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
CMO and Founder
North Star Senior Advisors
01.2014 - Current
- Demand Generation: Builds scalable, full-funnel programs using email, digital, ABM, and event marketing to attract and convert qualified leads.
- Brand Positioning & Storytelling: Shapes differentiated brand narratives and compelling messaging that connect with audiences and create market leadership.
- Integrated Campaigns: Designs and executes high-impact, multi-channel marketing programs across digital, content, social, email, and experiential channels.
- Creative & Content Strategy: Leads creative development for campaigns, overseeing content strategy, messaging, design, and asset creation.
- AI & Innovation: Applies emerging technologies like AI to streamline workflows, personalize marketing, and improve engagement.
- Team Leadership: Builds and mentors high-performing marketing teams with a focus on collaboration, accountability, and results.
- Event & Field Marketing: Plans and executes virtual and in-person events, webinars, and tradeshow strategies that elevate brand visibility and drive lead generation.
- Assisted seniors and families in identifying appropriate Independent Living, Assisted Living, Memory Care, and Residential Care Home options based on clinical, financial, and personal needs.
- Conducted comprehensive assessments to determine level of care requirements, including cognitive, medical, behavioral, and functional evaluations.
- Provided compassionate guidance to families navigating emotional decision-making, offering education on care levels, pricing structures, and long-term planning.
- Coordinated tours, community visits, and assessments with senior living communities to ensure accurate placement and a smooth transition.
- Built and maintained relationships with hospitals, rehabs, physicians, and community partners to strengthen referral pipelines and support effective discharge planning.
Product Marketing Manager
Modernizing Medicine (ModMed)
01.2024 - 01.2025
- Owned GTM strategy and positioning for Practice Management platform, delivering campaigns that increased adoption and pipeline growth.
- Spearheaded the AI-powered product launch for ModMed Scribe, driving revenue growth and accelerating customer adoption.
- Launched and scaled a competitive intelligence program in Crayon, producing real-time battlecards and competitive assets for sales teams.
- Created and delivered sales enablement collateral, including playbooks, presentations, brochures, and digital content for new product rollouts.
- Partnered with Demand Gen to execute multi-channel campaigns (email, webinars, events, and social), driving measurable lead generation.
- Conducted market research and win-loss analysis, uncovering insights that influenced product strategy, customer targeting, and positioning.
- Led sales enablement by developing training materials, conducting product certification sessions, and equipping client-facing teams to increase close rates.
Product Marketing & Sales Enablement Manager
SugarCRM
01.2020 - 01.2024
- Spearheaded product marketing strategies for Sugar Market, achieving a 30% market share increase in 12 months.
- Directed GTM launches for CRM and Marketing Automation platforms, aligning messaging, positioning, and sales readiness.
- Established the Sales Enablement function, creating onboarding, certifications, and MEDDIC frameworks to drive sales effectiveness.
- Collaborated cross-functionally with product, sales, and design teams to execute campaigns, launches, and content creation.
- Partnered with Marketing to plan and execute annual Sales Kickoff, driving alignment with corporate growth goals.
- Designed and implemented a repeatable product launch process, ensuring consistent execution across global markets.
Education
Bachelor of Business Administration - Business Management
University of Phoenix
OrlandoMasters Business Administration -
The PowerMBA
Orlando, FLSkills
- Product Marketing: GTM Strategy, Messaging & Positioning, Product Launches
- Sales Enablement: Playbooks, Onboarding, Certifications, MEDDIC, Seismic, Lessonly
- Healthcare Expertise: Practice Management, EHR, Senior Care, HealthTech, Assisted Living Sales, and Care Management
- Competitive Intelligence: Crayon, Win-Loss Analysis, Battlecards
- Demand Generation: Campaign Strategy, Content Creation, Webinars, Events
- CRM & Marketing Tools: Salesforce, SugarCRM, HubSpot, Marketo, Eldermark
- AI/Analytics: AI-powered GTM, Data-driven Insights, Market Analysis
- Leadership: Cross-functional Collaboration, Partner Enablement, Team Training
Certification
Marketing Analytics and AI Certification
M.E.D.D.I.C. Certification
Certified Dementia Practioner and Trainer
NIDE Dementia Certification
Work Preference
Work Type
Part TimeContract WorkLocation Preference
RemoteHybridTimeline
Product Marketing Manager
Modernizing Medicine (ModMed)
01.2024 - 01.2025
Product Marketing & Sales Enablement Manager
SugarCRM
01.2020 - 01.2024
CMO and Founder
North Star Senior Advisors
01.2014 - Current
Bachelor of Business Administration - Business Management
University of Phoenix
Masters Business Administration -
The PowerMBA