Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Websites
Interests
Software
Timeline
Generic
Veronica Roach
Open To Work

Veronica Roach

Brooklyn,NY

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

Content StrategistMarketing AssociateAdministrative AssistantContent WriterCopywriter

Work Type

Full TimeContract WorkPart TimeGig WorkConsultingSeasonal Work

Location Preference

On-SiteRemoteHybrid
Location: Brooklyn, NY, USNew York, NY
Open to relocation: No

Salary Range

70000/yr - 150000/yr

Important To Me

Healthcare benefitsCompany Culture

Summary

Results-driven professional skilled in engaging clients and audiences through research, marketing collateral, and customer support. Leveraged cross-functional collaboration to engage prospective and existing customers in product offerings, ensuring clarity and effectiveness.

Overview

6
6

Years of marketing experience

3
3

Years of event planning experience

4
4

Years of admin experience

Work History

Content Strategist

Forter
New York, United States
02.2025 - 09.2025
  • Developed compelling, on-brand SaaS content through customer stories, case studies, landing pages, and presentation slides for sales enablement and brand awareness
  • Worked closely with creative, product, digital and customer marketing teams to create content that resonated with target audience and clearly communicated value props
  • Edited, proofread, and published content supplied by stakeholders to match Forter's voice and quality standards
  • Crafted email newsletters and LinkedIn ad campaigns to engage new and existing prospects and customers at various stages of the pipeline

Content Strategist & Product Marketing Manager

Overpass & Saleboat
Brooklyn, United States
07.2023 - 01.2025
  • Developed strategic narrative from company research to establish foundation for concept-driven, social-first content
  • Crafted copy for website UX, landing pages, newsletters, emails, video scripts, & ads to ensure cohesive branding
  • Partnered with designers, subject matter experts, & contributors to create brand-forward digital collateral
  • Conducted a robust content audit to refine brand voice and tone for ads, blog, LinkedIn, YouTube, and Instagram

Content Writer and Marketer

Teachers Pay Teachers (TPT)
New York, United States
10.2021 - 03.2023
  • Strategized and increased blog page views to 2.35M across channels & 652K from unbranded organic search
  • Developed multi-channel copy, content, & ads to support 7M+ teachers at mission-driven education tech company
  • Collaborated with design and email teams to create A/B tests and copy for sales, product, and brand emails, enhancing audience engagement
  • Managed projects and crafted weekly email newsletter and messaging for SMS launch, driving user engagement and product awareness

Copywriter, E-commerce and Marketing

Bentex Group
New York, United States
11.2020 - 10.2021
  • Researched, wrote, and edited SEO-friendly copy for hundreds of imagikids product listings on Amazon and Shopify to enhance visibility.
  • Developed brand voice and tone guidelines and provided imagery input for MAXXIM and PetMedics launch.
  • Collaborated with licensed brands, event partners, and influencers to create integrated brand campaigns.
  • Coordinated across design, licensing, production, and merchandising departments to maintain compliance

NY Community Engagement Undergraduate Associate

The Walt Disney Company
New York, United States
06.2018 - 12.2018
  • Conducted research to inform Disney's community engagement strategies in New York.
  • Wrote and edited copy for communication materials and VoluntEARS events collateral, enhancing employee engagement.
  • Planned volunteer and giving events for 5,000+ employees, such as the Annual Back-to-School Backpack Drive.

Spring Communications and Research Intern

The Children's Radio Foundation
New York, United States
01.2018 - 05.2018
  • Conducted research, developed, and edited curricular materials on HIV-related issues, child rights/youth livelihoods, LGBTIQ rights, environment, and migration/xenophobia to enhance educational resources
  • Developed strategy, created graphics, and wrote captions for social campaigns on Facebook, Instagram, and Twitter
  • Drafted grant applications to secure funding for New York manager and board members' initiatives

New Student Orientation Program Social Events Coordinator

Columbia University
New York, United States
02.2017 - 09.2017
  • Led the execution of events, ranging in size from 15 to 2500+ students, during orientation week and served as support for committee, staff, and student leaders.
  • Planned and marketed social events, including neighborhood tour guides and promotional video scripts, to enhance student engagement during orientation.
  • Collaborated with committee to craft event themes, develop intentional programming, and copyedit guidebook, ensuring cohesive messaging for new students.

Education

Nursing

Grand Canyon University
Remote
01-2027

Bachelor of Arts - Creative Writing

Columbia University
New York

Skills

  • SEO content strategy
  • Content creation tools
  • Content performance analysis
  • Content prioritization
  • Audience personas
  • User research methods
  • Social media management: Hootsuite
  • Email tools: Mailchimp
  • CRM: HubSpot and Salesforce
  • WordPress CMS
  • Project management tools
  • Microsoft Office Suite
  • Google Drive and Calendar
  • Adobe Acrobat
  • Digital communication
  • Cross-functional coordination

Languages

English
Native/ Bilingual

Websites

Interests

Reading

Social Justice

Coffee

Music

Theatre

Film

Poetry

Mental Health

Software

Google Drive

Hootsuite

Microsoft Office

Mondaycom

Airtable

HubSpot

Salesforce

SEMRush

Timeline

Content Strategist

Forter
02.2025 - 09.2025

Content Strategist & Product Marketing Manager

Overpass & Saleboat
07.2023 - 01.2025

Content Writer and Marketer

Teachers Pay Teachers (TPT)
10.2021 - 03.2023

Copywriter, E-commerce and Marketing

Bentex Group
11.2020 - 10.2021

NY Community Engagement Undergraduate Associate

The Walt Disney Company
06.2018 - 12.2018

Spring Communications and Research Intern

The Children's Radio Foundation
01.2018 - 05.2018

New Student Orientation Program Social Events Coordinator

Columbia University
02.2017 - 09.2017

Nursing

Grand Canyon University

Bachelor of Arts - Creative Writing

Columbia University

Similar Profiles

CREATE PROFILE
Veronica Roach