Veronica Roca

Knowledgeable about research areas and study procedures. Enthusiastic about setting up and carrying out a wide array of studies. Diligent, industrious, and efficient in handling minute details with methodical approaches to gain insights into the scientific field.

Ethics and Debate

• Conducted research on ethical dilemmas, contributing to innovative solutions and fostering global collaboration.
• Explored sustainable alternatives to burning sugar cane crops, addressing industry challenges with a winning spirit.

Her Campus Marketing

• Participated in brainstorming sessions, contributing fresh ideas to innovative marketing initiatives.
• Organized and promoted campus events, demonstrating high performance and dedication to team goals.

Innovation Scholars Program

• Shadowed professionals, gaining insights into strategic and operational work.
• Learned to work cross-functionally, contributing to the development of marketing strategies and launch plans.

Proud Member of Judy Genshaft Honors College 

StudyHelper: Studying Like A Machine

• Proposed and developed a thesis for an AI application to enhance college students' learning experiences.
• Conducted market research, analyzed data, and created scalable demand channels for the application.
• Emphasized innovation by integrating AI technology to optimize user learning experiences.