Self-motivated Communications Specialist offering 8 years of multi-media experience. Passionate about combining strategy and creativity, driving planned social media campaigns and building professional relationships.
Overview
8
8
years of professional experience
Work History
Creative Services Specialist (Full-Time, Paid)
Lones Star College-CyFair
Cypress, TX
2023.01 - Current
Improved internal processes and structure for digital media practices by conducting research, responding to data, recommending new technologies
Led and scaled the Falcon Force student content creator program from inception to a team of 6, achieving a 25% increase in student engagement and a 15% increase in social media reach
Developed and executed a comprehensive onboarding process for 6 content creators, streamlining project workflows and delegating tasks for maximum efficiency
Conceptualized and spearheaded the campus-wide iBelong marketing photo campaign, coordinating student models and driving increased campus awareness and brand alignment
Strategically leveraged social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) to expand reach and engage target audiences, resulting in a triple-digit increase in followers
Presented the Falcon Force program at the National Council for Marketing and Public Relations (NCMPR) conference, showcasing best practices and driving industry recognition
Conceived and implemented the marketing strategy for the annual Cy-Fest community event, including creating social media campaigns, and managing a team of brand ambassadors
Established a cross-departmental Social Media Taskforce to streamline communication and optimize marketing efforts
Conducted a content creation workshop in partnership with the University of Houston-Downtown to enhance student professional development
Public Relations Manager (Full-time, Paid)
Freelance
Houston, TX
2016.08 - Current
Created and maintains written and graphic content
Created innovative design packages to elevate, differentiate and drive on-brand initiatives and increase sales
Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base
Designed cohesive looks between logos and letterhead
Fostered relationships with retail clients through effective communication, negotiation and collaboration
Multimedia Coordinator (Part-time, Paid)
Lone Star College- University Park
Houston, TX
2021.11 - 2022.01
Drafted and sent weekly E-newsletter, The Pulse and monthly newsletter, Upbeat to over 12,000 students and 400 employees
Assisted communications director with reviewing marketing content to implement new strategies based on changing data and goals
Curated talking points for commencement address, speeches, and announcement videos
Maintained email marketing analytics and social media analytics
Defined and established social media strategy to improve overall engagement, usability, and brand awareness
Managed master photography and schedule calendar
Captured campus events, uploaded, and edited content and video clips
Multimedia Spec. | Content Lead (Full-time, Paid)
Fallbrook Church
Houston, TX
2021.01 - 2021.11
Assisted in producing numerous videos, including planning, lighting, shooting, writing, editing and on-screen talent coordination
Produced over 300 live events using ProPresenter software
Provided Pre/Post Production assistance for company-wide campaigns
Develops, deliver and promote quality content across external, social, audio, and visual platforms
Provided initial conception storyboarding for media development
Education
Bachelor of Arts - Mass Communication
Grambling State University
Grambling, LA
Skills
Facebook Meta Business Suite
Canva
Capcut
Campaign Management
Content Development
Audience Research
Social Media Strategy
Project Management
Microsoft Office Suite
Google Drive
Google Analytics
Digital marketing
Graphic Design
Videography
Timeline
Creative Services Specialist (Full-Time, Paid)
Lones Star College-CyFair
2023.01 - Current
Multimedia Coordinator (Part-time, Paid)
Lone Star College- University Park
2021.11 - 2022.01
Multimedia Spec. | Content Lead (Full-time, Paid)
Fallbrook Church
2021.01 - 2021.11
Public Relations Manager (Full-time, Paid)
Freelance
2016.08 - Current
Bachelor of Arts - Mass Communication
Grambling State University
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