Veronica Sanders
Katy,TX
Summary
Self-motivated Communications Specialist offering 8 years of multi-media experience. Passionate about combining strategy and creativity, driving planned social media campaigns and building professional relationships.
Overview
8
8
years of professional experience
Work History
Creative Services Specialist (Full-Time, Paid)
Lones Star College-CyFair
Cypress, TX
01.2023 - Current
- Improved internal processes and structure for digital media practices by conducting research, responding to data, recommending new technologies
- Led and scaled the Falcon Force student content creator program from inception to a team of 6, achieving a 25% increase in student engagement and a 15% increase in social media reach
- Developed and executed a comprehensive onboarding process for 6 content creators, streamlining project workflows and delegating tasks for maximum efficiency
- Conceptualized and spearheaded the campus-wide iBelong marketing photo campaign, coordinating student models and driving increased campus awareness and brand alignment
- Strategically leveraged social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) to expand reach and engage target audiences, resulting in a triple-digit increase in followers
- Presented the Falcon Force program at the National Council for Marketing and Public Relations (NCMPR) conference, showcasing best practices and driving industry recognition
- Conceived and implemented the marketing strategy for the annual Cy-Fest community event, including creating social media campaigns, and managing a team of brand ambassadors
- Established a cross-departmental Social Media Taskforce to streamline communication and optimize marketing efforts
- Conducted a content creation workshop in partnership with the University of Houston-Downtown to enhance student professional development
Public Relations Manager (Full-time, Paid)
Freelance
Houston, TX
08.2016 - Current
- Created and maintains written and graphic content
- Created innovative design packages to elevate, differentiate and drive on-brand initiatives and increase sales
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base
- Designed cohesive looks between logos and letterhead
- Fostered relationships with retail clients through effective communication, negotiation and collaboration
Multimedia Coordinator (Part-time, Paid)
Lone Star College- University Park
Houston, TX
11.2021 - 01.2022
- Drafted and sent weekly E-newsletter, The Pulse and monthly newsletter, Upbeat to over 12,000 students and 400 employees
- Assisted communications director with reviewing marketing content to implement new strategies based on changing data and goals
- Curated talking points for commencement address, speeches, and announcement videos
- Maintained email marketing analytics and social media analytics
- Defined and established social media strategy to improve overall engagement, usability, and brand awareness
- Managed master photography and schedule calendar
- Captured campus events, uploaded, and edited content and video clips
Multimedia Spec. | Content Lead (Full-time, Paid)
Fallbrook Church
Houston, TX
01.2021 - 11.2021
- Assisted in producing numerous videos, including planning, lighting, shooting, writing, editing and on-screen talent coordination
- Produced over 300 live events using ProPresenter software
- Provided Pre/Post Production assistance for company-wide campaigns
- Develops, deliver and promote quality content across external, social, audio, and visual platforms
- Provided initial conception storyboarding for media development
Education
Bachelor of Arts - Mass Communication
Grambling State University
Grambling, LASkills
- Facebook Meta Business Suite
- Canva
- Capcut
- Campaign Management
- Content Development
- Audience Research
- Social Media Strategy
- Project Management
- Microsoft Office Suite
- Google Drive
- Google Analytics
- Digital marketing
- Graphic Design
- Videography
Timeline
Creative Services Specialist (Full-Time, Paid)
Lones Star College-CyFair
01.2023 - Current
Multimedia Coordinator (Part-time, Paid)
Lone Star College- University Park
11.2021 - 01.2022
Multimedia Spec. | Content Lead (Full-time, Paid)
Fallbrook Church
01.2021 - 11.2021
Public Relations Manager (Full-time, Paid)
Freelance
08.2016 - Current
Bachelor of Arts - Mass Communication
Grambling State University
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