Experienced and accomplished Director of Merchandising with over 25 years of demonstrated success in the retail industry. Proven expertise in developing and executing innovative merchandising strategies that drive revenue growth and enhance customer engagement. Adept at analyzing market trends, conducting competitor research, and identifying opportunities to expand product assortments. A results-oriented professional committed to delivering customer experiences and maximizing business profitability.
Continuous Supplier Sourcing and Product Development:
- Develop and implement merchandising strategies to meet the company’s goals and objectives through ongoing research and scouting of suppliers to ensure optimal negotiation outcomes and facilitate product development for the 60 locations.
- Collaborate in cross functional teams to determine the right mix of product to offer. Perform competitor analysis, monitor market trends, customer preferences, and sales data to determine the right product assortment.
Sales Analysis and Product Rotation:
- Analyzing sales data to ensure efficient product rotation within branches.
- Replacing discontinued items with new collections to maintain a fresh and appealing product assortment.
Display and Stock Optimization:
- Overseeing the display area and managing basic assortment in each branch to optimize stock levels.
- Ensuring timely product supply and development, positively impacting business profitability.
- Creating visually appealing floor displays to enhance shopping experience.
Planning and Executing D’Europe Trade Show.
- Planning and executing the annual ______ m2 trade expo for the company, guaranteeing the lowest market prices while maintaining high-quality standards and introducing innovative products.
Departmental Communication Enhancement:
- Improving communication channels between the procurement department, distribution center, and stores to align merchandising efforts with overall business objectives and brand representation.
- Developed and executed purchasing budgets for a 25 store chain, achieving cost-saving targets of ______
- Conducted successful supplier negotiations, resulting in ______% reduction in procurement costs.
- Analyzed sales data and market trends to make informed decisions on product assortment contributing to a ____% increase in overall sales.
- Implemented inventory rotation strategies, reducing excess stock levels by ___-% and improving inventory turnover.
- Conducted regular competitor checks to identify market trends and adapt procurement strategies, leading to improved market competitiveness.
- Led and supervised the import department, ensuring timely and efficient procurement and customs clearance processes.
- Fostered a customer-centric approach in the procurement team, resulting in enhanced customer satisfaction and retention.
- Collaborated with cross-functional teams to align procurement efforts with company goals and objectives.
- Led the product development team in conceptualizing and creating collections aligned with the latest trends and customer preferences for two seasonal cycles.
- Coordinated with designers, manufacturers, and vendors to ensure smooth execution of the product development process, resulting in a ____% percentage increase in product variety and sales.
- Successfully managed import orders for restocking and new products, optimizing inventory turnover and reducing lead times by _______ .
- Implemented a supplier evaluation ans selection process that resulted in the addition of ___ new suppliers, expanding the company's product offerings and improving cost effectiveness.
- Conducted market research and competitive analysis to identify emerging trends, providing insights that shaped collection development and increased the company's market competitiveness.
- Collaborated with other areas to understand product requirements and facilitated smooth communication between departments to ensure efficient stock management and procurement.
- Ensured quality assurance and compliance with industry regulations for all imported and local products, mitigating risks and ensuring customer satisfaction.
- Analyzed data and customer feedback to make data-driven decisions and introduce product improvements, leading to an increase in customer satisfaction.
- Initiated and managed the order generation process, ensuring adequate inventory levels and timely procurement of stationary supplies.
- Conducted effective negotiations with suppliers, securing advantageous offers, discounts, and contributions, resulting in cost savings.
- Prepared visually appealing and compelling offers for leaflets and store exhibitions, aligning with branding guidelines and maximizing product visibility.
- Generated daily reports for sales and purchases, providing critical insight to inform decision-making and identify areas for improvement.
- Supervised the data entry pool, ensuring accurate and timely data input, streamlining processes, and improving efficiency.
- Provided exceptional supplier assistance, responding to inquiries, resolving issues, and maintaining positive relationships to ensure a smooth and reliable chain supply.