VERONICA TORRES
Gonzales
Summary
Results-driven professional with a proven track record of achieving company objectives through consistent and organized practices. Expertise in thriving under pressure while adapting to dynamic situations and challenges, enhancing the overall organizational brand. Proficient in establishing team targets, monitoring performance metrics, and documenting outcomes to drive continuous improvement. Skilled multitasker who approaches challenges with diligence and a strategic mindset, ensuring effective resolutions are developed and implemented.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
Blakelocks
12.2024 - 11.2025
- During my time with the brand, I successfully generated over 4 million impressions and helped drive approximately $30,000 in revenue through social-media-driven visibility and engagement.
- Managed social media presence and digital advertising to promote events, specials, and partnerships as well as increase brand visibility.
- Coordinated live events, watch parties, and promotions to strengthen customer loyalty.
- Designed flyers, signage, and online content to drive sales and brand recognition.
- Analyzed marketing data and adjusted strategies to maximize return on investment.
- Collaborated with staff to ensure consistent brand messaging and customer experience.
- Collaborated with team members to develop and execute marketing strategies based on organizational goals and priorities.
- Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes.
- Generated content ideas to engage target audiences, increase followers and attendance to the restaurant.
Legal Assistant/Paralegal
Fears Law Firm
03.2023 - 01.2025
- Coordinated with attorneys on projects and meetings.
- Communicated with clients to schedule meetings, interviews and set up consultations.
- Assisted attorneys in handling pleadings, motions and discovery.
- Processed incoming mail and handled outgoing mail.
- Answered incoming calls for inquiries of services.
- Processed payments and logged into the Clio system.
- Maintained attorney calendars. Drafted estate planning documents, contracts & prenuptial agreements.
- Completed payroll for the contract attorneys.
- Assisted with the onboarding process of new attorneys.
- Greeted visitors upon arrival and directed guests to appropriate departments.
- Maintained a professional demeanor when interacting with clients, judges and the public.
Railroad Administrative Specialist
TNW Corporation
07.2014 - 03.2023
- Handled daily customer orders and delegated to train crews across three railroads.
- Maintained railyard inventory and managed customer correspondence.
- Answered calls, provided information, and directed inquiries appropriately.
- Managed reports, documentation, and record tracking for operations.
- Coordinated logistics and data for clients to ensure efficiency.
- Participated in safety meetings, served on safety committees, and maintained compliance records.
- Created safety bulletins, flyers, and educational materials to promote awareness.
- Promoted from Customer Service Specialist to Railroad Administrative Specialist.
Education
High School Diploma -
Gonzales High School
TXSkills
- Strategic planning
- Social media platforms
- Influencer marketing
- Photo and video editing
- Content creation
- Networking and relationship building
- Reliable
- Punctual
- Detail-oriented
- Effective multitasking
- Organizational skills
- Collaborative teamwork
- Multitasker
- Verbal and written communication
- Administrative support
- Office management
Accomplishments
- Promoted from Customer Service Specialist in Harwood Texas to Railroad Administrative Specialist at the Dallas Corporate office in less than 5 years.
- Demonstrating strong performance and reliability. Served as the primary communication link between operations teams and customers across four short line railroads, ensuring smooth coordination and timely service.
- Consistently achieved high customer satisfaction ratings, contributing to client retention and positive business relationships.
- Quickly advanced to Paralegal after starting as a Legal Assistant, reflecting adaptability and strong legal support skills within 2 months of hire date.
- Independently managed 13 business attorneys, including HR responsibilities such as payroll, onboarding, scheduling, administrative support, streamlining operations and improving team efficiency.
- Generated over 4 million views across social media platforms which generated over $30,000 revenue in 2 weeks of video going viral.
- Content creating and editing knowledge.
Certification
Paralegal Certification
Timeline
Marketing Manager
Blakelocks
12.2024 - 11.2025
Legal Assistant/Paralegal
Fears Law Firm
03.2023 - 01.2025
Railroad Administrative Specialist
TNW Corporation
07.2014 - 03.2023
High School Diploma -
Gonzales High School