Veronica Young
Dallas,Texas
Summary
Accomplished marketing professional skilled in developing and implementing strategic approaches to drive market growth and profitability. Strong communicator and natural leader with high energy. Successful manager experienced in building teams and motivating personnel.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Deep Ellum Foundation
Dallas , TX
11.2022 - Current
- Social media management and community engagement: Oversee and create content for all social media platforms, maintaining a vibrant online presence, and engaging with the community to promote local businesses, events, and positive stories.
- Analyzed market trends to identify potential opportunities for growth.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Tracked, analyzed and reported on marketing program results.
- Produced ideas for promotional events or activities and organized them efficiently.
- Newsletter and Community News production: Produce biweekly newsletters and a Community News show, collaborating with local businesses to highlight promotions, specials, and significant neighborhood events.
- Website maintenance and updates: Maintain and update the DeepEllumTexas.com and DeepEllum-Foundation.com websites, ensuring accurate, user-friendly content, including maps, business listings, and promotional videos.
- Event coordination and programming: Coordinate and execute local event programming (First Fridays, public safety meetings, etc.), serving as a liaison between internal teams and external partners, including artists and musicians.
- Marketing strategy and vendor relations: Develop and implement comprehensive marketing strategies, collaborating with vendors on promotional materials and public relations initiatives to enhance the brand presence of Deep Ellum.
- Business development and onboarding: Engage with new businesses, providing welcome materials, social media support, and website updates to ensure seamless integration into the community.
- Special projects and campaigns: Lead key marketing projects, such as call for artists street banner designs, promotional videos, and public art installations, while managing unique initiatives like the Tunnel Visions exhibit and event rebranding efforts.
- Produced, scripted, and edited campaign videos for a major arts grant. Awarded TCA Grant two years in a row.
Station Manager - On Air Host
Deepellumradio.com
01.2018 - 01.2023
- Overseeing a relaunch and re-brand for a community Internet broadcast centered around the independent musician sector of Deep Ellum
- Featured original songs and interviews: Loyal Sally, Cure for Paranoia, King Clam Band, The Mason Adams Project, The Desk Jockeys, Market Zero, Rosegarden Funeral Party, Joe Gorgeous, The WRLDFMS Tony Williams, Ex-Regrets, and a multitude of emerging and upcoming local artists
- Implementing a new 24/7 format, full rebrand, including the addition of new content and shows in a wide range of musical genres for a full station relaunch in 2023
Booking Producer |On Air Co-Host
KNON
01.2015 - 01.2017
- Tuesday Morning Blend, 89.3 FM
- Hand-selected each musical act for a live in-studio performance each week, including coordinating and confirming each booking for the #LocalArtistSpotlight.
- Worked with venues and management directly, including the sound engineer, to assist in creating a benefit show to raise donations and promote local acts for the station.
On Air Host | Music/Program Director
Deepellumonair.com
11.2011 - 12.2014
- Hungover with V.
- Self-sourced and booked each interviewee and guests of varied and diverse backgrounds regarding various topics of current interest.
- Discussed topics over telephone with public officials, celebrities, musicians, etc.
- Acted as host at charitable and promotional events of the network.
- Sourced and planned logistics and crews for shoots to meet production deadlines and budget constraints for video promos and film production.
- Created online promo campaigns to promote stories and increase viewership and social media traffic to an organic audience of over 10k.
- Hosted, wrote, and produced stories on music, arts, and satirical ads, which resulted in 40,000+ combined views on YouTube and Facebook.
- Hands-on with MusicMaster, LIVE365 radio playback and automation systems, some Adobe Audition, and basic knowledge of digital audio control boards.
- Worked with North Texas industry in music, cultures, issues, and geography, as well as national and international music while seeking and curating playlists for a 24/7 radio format.
- Successfully orchestrated, launched, and supervised the broadcast production of a weekly one-hour TV-style talk show. Booking producer, music director, and scout for a variety of shows, including attending festivals, concerts, and approaching media outlets.
- Managed cross-functional, 10-15-member cast and crew for successful completion from inception to final product recording in scripted ads and satire, including well-executed PR interviews for independent artists and national.
- Developed and delivered engaging content for radio shows, including interviews with guests and music selections.
- Created entertaining segments to engage listeners and drive ratings.
- Researched topics for upcoming broadcasts and identified potential guests.
- Conducted live interviews with newsmakers, celebrities, authors and other interesting people.
- Edited audio recordings for broadcast quality.
- Worked closely with producers to ensure that all programming was in compliance with FCC regulations.
- Managed social media accounts associated with the radio show.
- Assisted in creating marketing materials such as press releases, website copy, promotional videos.
- Participated in brainstorming sessions to develop new show ideas or enhance existing ones.
- Planned shows by selecting music and topics and writing content.
Education
Associates in Applied Science - English
The Court Reporting Institute of Dallas
01.2008
Skills
- On-Air / Recording
- Music Curation
- Advertising/Copy
- Public Relations
- Marketing
- Communication
- Development
- Content Creation
- Digital Media
- Adobe Audition/
- Illustrator/ iMovie etc
- Social Media Guru
- Community Advocate
- Social Media Marketing
- Social Media Platforms
- Public and Media Relations
- Digital Marketing
- Data Analytics
- Partnership Marketing
- Marketing campaign management
- Creative Direction
- Collateral creation
- SEO Optimization
- Content coordination
- Market data collection
- Strategic Planning
- Vendor Relations
- Marketing campaign development
- SEO
- Marketing campaigns
- Marketing Analytics
Volunteer Experience
Deep Ellum Arts Festival - (Emcee/Promo) Multiple stages. 100+ bands and social media promotions, Threelinks -(Emcee/Promo)- Return show Featuring new and fresh North Texas musicians, Events cancelled: Women's TX Film (Red Carpet), Deep Ellum Arts Festival (Emcee), East Texas Music Awards (Emcee and Red Carpet), Women Texas Film Festival (Red Carpet), Dallas Observer Music Award Ceremony (Emcee/Judge), Foundation45.org Water Balloon Wars (Emcee/Promo), F.A.M. Festival, Shipping & Receiving Yard - Ft. Worth TX (Emcee/ Booking), Looney Tuunes Festival - Gas Monkey Live / Bar & Grill - Dallas, TX (Emcee/Booking), The Annual Ghosty Awards, Dallas, TX (Emcee/Judge), Deep Ellum Arts Festival, Deep Ellum, TX (Emcee/Booking)
Awards
Winner of the Dallas Observer Music Award Best Radio Show/Podcast Category for Hungover With V DeepEllumRadio.com - Paul Slavens of KXT was also a nominee., Nominated for Dallas Observer Music Award, Best Radio Show/Podcast Category Tuesday Morning Blend on 89.3 FM KNON
Languages
Spanish
Professional
References
References available upon request.
References
Cole, Male, colemale@gmail.com, colemale@gmail.com, 817-992-2613
NOTABLES
- 2021 - Present, Director, Board of Directors Deep Ellum Community Association. DECA projects include the Deep Ellum Urban Gardens, Foundation45, and the Deep Ellum Arts Festival
- National Acts - Interviews featuring Dennis Quaid, Wheeler Walker, Jr., Afroman, Dead Daisies, The WRLDFMS Tony Williams, and The Unlikely Candidates
Timeline
Marketing Manager
Deep Ellum Foundation
11.2022 - Current
Station Manager - On Air Host
Deepellumradio.com
01.2018 - 01.2023
Booking Producer |On Air Co-Host
KNON
01.2015 - 01.2017
On Air Host | Music/Program Director
Deepellumonair.com
11.2011 - 12.2014
Associates in Applied Science - English
The Court Reporting Institute of Dallas
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