VERONICA "RONNI" DRAPER
Omaha,NE
Summary
Strategic leader with deep expertise in organizational change, business development, and healthcare outreach. Excels at partnering with executives to drive transformational initiatives, build trusted relationships across teams and communities, and align strategic efforts with mission-driven goals to expand service impact and reach.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Organizational Change Practitioner
Farm Credit Services of America
06.2022 - Current
- Partner with executive leaders to shape and deliver enterprise-wide change strategies aligned with business goals.
- Lead planning, execution, and sustainment of change initiatives with a focus on executive engagement and measurable outcomes.
- Conduct readiness assessments and resistance analyses; develop risk mitigation and adoption strategies.
- Translate strategic goals into actionable plans, coaching leaders and teams through change.
- Develop comprehensive plans for change, communications, coaching, training, and resistance
- Track progress and success metrics, providing insights to support strategic planning.
Director of Business Development
Methodist Physicians Clinic
01.2018 - 06.2022
- Executed strategic business development plans to promote Methodist Health System and expand specialty services.
- Built referral networks and partnered with community hospitals to enhance service reach and integration.
- Evaluate and share patient experience insights and develop action plans with leaders and teams.
- Sourced and recruited specialty providers for MPC/NMH.
- Led the development and expansion of Business and Occupational Health services across regional markets.
- Implemented telehealth platform during COVID-19
- Provided marketing and training for Methodist MyCare App
Outreach Manager
Nebraska Methodist Health System
01.2011 - 01.2018
- Key liaison for rural NE and IA communities, expanding healthcare access and partnerships.
- Managed perinatal professional education programs in collaboration with Methodist College.
- Managed social media platforms to amplify outreach efforts and build connections with target audiences.
- Promoted system-wide events and sponsorships to strengthen community engagement.
- Supported brand visibility through targeted marketing of physicians and services.
Accounts Coordinator
Nebraska Methodist Health System
02.2007 - 01.2011
- Serve as the primary point of contact for client organizations utilizing the EAP.
- Managed 300+ business accounts providing employee counseling, reporting, and training services.
- Coordinate the delivery of services as per the client's EAP agreement.
- Process client invoices and ensure accurate billing for services rendered.
- Boosted efficiency with the implementation of a new accounts payable software system.
Education
Master of Arts - Leadership
Bellevue University
01.2008
Bachelor of Science - Marketing
Bellevue University
06.2005
Skills
- Change Leadership & Coaching – Trusted coach and collaborator for leaders and teams, focused on performance and growth
- Strategic Insights and Communication – Leverages strategic thinking, analytical insights, and strong communication to influence outcomes and inspire action
- Business Development & Outreach – Skilled in identifying opportunities, building partnerships, and expanding service access
- Team Engagement & Conflict Resolution – Adept at cultivating inclusive, high-performing environments and navigating challenges
- Project & Process Improvement – Proactive problem-solver and project leader with a track record of driving results
- Data-Driven Decision Making – Strong analytical mindset for evaluating needs, monitoring metrics, and informing strategy
Certification
- PROSCI Change Practitioner Certificate | 2022
- ATD Coaching Certificate | 2019
Timeline
Organizational Change Practitioner
Farm Credit Services of America
06.2022 - Current
Director of Business Development
Methodist Physicians Clinic
01.2018 - 06.2022
Outreach Manager
Nebraska Methodist Health System
01.2011 - 01.2018
Accounts Coordinator
Nebraska Methodist Health System
02.2007 - 01.2011
Bachelor of Science - Marketing
Bellevue University
Master of Arts - Leadership
Bellevue University
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