Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
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Veronika Lattina

Dallas,TX

Summary

Dynamic and results-driven professional with extensive experience in account management, operations, and e-commerce across real estate, hospitality, and retail industries. Proven ability to design innovative strategies that optimize processes, enhance customer engagement, and drive multimillion-dollar revenue growth. Skilled in leading high-impact projects, forging long-term partnerships, and leveraging technology to deliver exceptional customer experiences. Fluent in English and Russian, with a passion for fostering collaboration in fast-paced environments.

Overview

8
8
years of professional experience

Work History

PROJECT MANAGER / OPERATIONS MANAGER / EVENT MANAGEMENT / PROPERTY MANAGEMENT

57 WINDWARD / SPECTOR HOLDINGS / SGBB
Los Angeles, California
02.2021 - 05.2024
  • Spearheaded large-scale event planning and management for corporate and private clients, delivering high-impact experiences for up to 800 attendees
  • Collaborated with premium brands, including Lagavulin, Lo Siento, BlissBeach, FarCon, WhoopFam, and Blizzard Entertainment, driving profitable operations and strengthening cross-industry partnerships
  • Optimized property management processes, developing operational procedures that enhanced tenant satisfaction, increased productivity, and elevated the overall value of three luxury commercial properties totaling 60,000+ square feet
  • Directed complex construction and renovation projects, including elevator installations, commercial advertising space renovations, and upgrades such as LED lighting and smart irrigation systems, consistently meeting deadlines and budget goals
  • Strengthened vendor relationships through strategic negotiations, ensuring superior event services and cost-effective solutions for major renovation initiatives
  • Implemented smart technology upgrades, modernizing IT infrastructure, automating processes, and reducing maintenance costs to deliver a seamless tenant and customer experience
  • Designed and managed web and promotional assets, creating intuitive websites and marketing materials to improve user engagement and optimize visibility for company properties

BUSINESS CONSULTANT / WEB AND GRAPHIC DESIGNER

PABYV INSPIRATIONS
Greater Los Angeles, California
12.2018 - 02.2021
  • Streamlined e-commerce operations for B2B and B2C clients by developing and implementing efficient sales, shipping, and customer service procedures, resulting in improved operational efficiency and increased profitability
  • Conducted in-depth market analysis, identifying opportunities to optimize inventory strategies and improve client ROI through data-driven recommendations
  • Designed and enhanced websites with compelling visuals and optimized user experiences, driving a measurable increase in site traffic and customer engagement
  • Created impactful marketing collateral, including graphic designs and promotional content, significantly boosting brand visibility and supporting revenue growth
  • Built long-term client relationships, ensuring alignment with business objectives and delivering tailored consulting solutions that facilitated sustained growth

DIRECTOR OF E-COMMERCE AND RETAIL / PROJECT MANAGER

VIG FURNITURE / LA FURNITURE STORE
Greater Los Angeles, California
07.2016 - 05.2020
  • Transformed underperforming marketplace accounts on platforms like Wayfair, Amazon, Houzz, and Hayneedle into top three sellers through strategic analysis, customer satisfaction initiatives, and optimized performance metrics, reversing poor satisfaction rates and achieving substantial revenue growth
  • Rebuilt trust with B2B clients by personally reconnecting with key accounts that had ceased business due to poor customer service
  • Strengthened relationships and regained their business, converting them into top-performing accounts through exceptional customer care and customized solutions
  • Extended expertise across three sister companies due to proven results in e-commerce success, elevating operational standards and driving innovation across teams
  • Spearheaded e-commerce strategy development, including website redesigns and enhanced mobile platforms, resulting in significant increases in site traffic and conversion rates during key holiday seasons
  • Redefined customer service workflows, reducing claims, increasing client retention, and raising satisfaction scores through strategic process improvements and relationship management
  • Designed and executed innovative packaging solutions to reduce shipping damage rates, decreasing costs and elevating customer experiences across diverse product categories
  • Directed marketing and sales alignment initiatives, leveraging data insights to enhance showroom layouts, promotional campaigns, and digital presence, driving customer engagement and bottom-line growth
  • Optimized inventory and logistics processes, streamlining order fulfillment and ensuring on-time delivery, leading to measurable efficiency gains and improved buyer satisfaction

Education

BACHELOR'S DEGREE - FINE/STUDIO ARTS

Brooklyn COLLEGE
01.2014

Skills

Feasibility analysis

Project tracking

Systems implementation

Work flow planning

Project development

Workforce training

E-Commerce Strategy

Account Management

Customer Experience

Project Management

Operations Management

Vendor Relations

Team Leadership

Client Retention

Event Management

Data Analysis

Website Design

UX Optimization

Smart Technology Integration

Conflict Resolution

Process Optimization

Marketing Strategy

Brand Collaboration

Logistics Management

Problem-Solving

Communication Skills

Multicultural Fluency

Adaptability

Forward-Thinking

Accomplishments

  • B2B Client Rebuilding - Reconnected with and regained key B2B accounts that had stopped doing business due to poor customer service, rebuilding trust through personalized relationships and transforming them into top-performing accounts.
  • Cross-Company Influence - Expanded expertise across three sister companies after delivering exceptional e-commerce success, driving operational innovations and revenue growth across teams.
  • Event Planning Excellence - Organized high-impact corporate and private events for up to 800 attendees, collaborating with prominent brands such as Blizzard Entertainment, Lagavulin, WhoopFam, and more, delivering seamless and profitable experiences.
  • Property Management Modernization - Directed multimillion-dollar renovation and construction projects, introducing smart technology (e.g., irrigation, lighting, IT solutions) to enhance tenant satisfaction, streamline operations, and minimize maintenance costs.
  • E-Commerce Transformation and Revenue Growth - Scaled underperforming marketplace accounts on platforms like Wayfair, Amazon, Houzz, and Hayneedle into top-three sellers, driving exponential revenue growth from $30,000 to $1.2M within 1.5 years. Achieved this by enhancing customer experiences, redesigning product offerings, fostering cross-department collaboration, and launching targeted promotional campaigns. Established direct communication channels with vendors and key accounts to identify and resolve friction points in sales, shipping, delivery, and claim resolutions, further optimizing operations and boosting client satisfaction.
  • Customer Service Optimization - Reduced customer complaints and improved satisfaction scores through innovative service workflows, resulting in higher retention rates and repeat business.
  • Data-Driven Marketing Success - Boosted online visibility and sales by designing intuitive websites, producing compelling marketing collateral, and aligning branding strategies with business goals.
  • Operational Efficiency Improvements - Optimized logistics, inventory, and packaging processes to reduce costs, increase delivery accuracy, and elevate overall customer satisfaction.
  • Industry Leadership - Championed and led the efforts of cross-functional teams and cultivated vital vendor partnerships, streamlining operations and increasing overall operational profitability across a variety of industries.
  • Large Scale Projects - Expertly supervised numerous high-impact projects, including commercial property renovations, cutting-edge smart system upgrades, and prestigious event management, consistently delivering exceptional results.

References

Available Upon Request.

Timeline

PROJECT MANAGER / OPERATIONS MANAGER / EVENT MANAGEMENT / PROPERTY MANAGEMENT

57 WINDWARD / SPECTOR HOLDINGS / SGBB
02.2021 - 05.2024

BUSINESS CONSULTANT / WEB AND GRAPHIC DESIGNER

PABYV INSPIRATIONS
12.2018 - 02.2021

DIRECTOR OF E-COMMERCE AND RETAIL / PROJECT MANAGER

VIG FURNITURE / LA FURNITURE STORE
07.2016 - 05.2020

BACHELOR'S DEGREE - FINE/STUDIO ARTS

Brooklyn COLLEGE
Veronika Lattina