Summary
Overview
Work History
Education
Skills
Timeline
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Veronika Teplova

Summary

Hardworking and passionate media planner is looking for a job in a media agency or brand marketing department.

My responsibility and many years of experience in the media will allow me to develop maximum productivity and progress.

I received the best manager of the year award. As well as an award for the best team of the year in media Agency.

When I was acting as the head of a department in a TV store, I signed 8 key contracts with TV channels and an agency, and in 5 months I brought a campaign on the TV market to the top 10 in the country for the best price.


Overview

14
14
years of professional experience

Work History

Senior Media Planner of DRTV

Shop & Show (TV Shop)
07.2022 - 05.2023
  • Acting Head of Department;
  • Media planning & buying in Direct Response TV Department
  • Construction, organization and control of the process of placing Advertisements on national, regional, sponsored, orbital, thematic TV
  • Analysis of the ABC product-assortment matrix of both the DRTV division and competitors
  • Development of incentive actions
  • Formation of pricing of goods - Analytics of TV placement, target and buying ratings Mediascope (Palomars)
  • Post Buying campaign reports in ppt
  • Media planning of placement: selection of TV channels, time slots according to the effectiveness of TV viewing of the target audience, strategic planning of the year
  • Conclusion of contracts with Sales Houses, channels - Coordination of commercials, promotions with the legal department of the channels
  • Control of budgeting and payments - Analysis of Back Orders, conversions, sales, turnover, stock balances - Participation in the development strategy for the department
  • Employee training - Document control

Senior TV Buyer

OMD OM Group, Media Instinct Agency
02.2021 - 09.2021
  • Client: Gloria Jeans
  • Participation in tactical TV planning (split optimization, quality selection, calculation of annual flow charts, calculation of target audience coverage)
  • Document control;
  • Control of effective budget spending within the plan
  • Work in specialized software Mediascope, Palomars, Instar, TV Planet, TV Sputnik etc.;
  • Interaction with contractors on current issues;
  • Coordination of media plans for sponsored screensavers;
  • Coordination of creative materials for the broadcast with the legal department;
  • Formation of applications for placement;
  • Preparation of post-buy reports on past campaigns, incl. In ppt;
  • Monitoring the placement of the campaign (Federal, regional, thematic, sponsorship)
  • Training of junior employees, supervision
  • Creation of functional calculation tables in Excel to optimize work (VLOOKUP, GLOOKUP, pivot tables, etc.).
  • Analyzing competitor's big data, efficiently research
  • Negotiated prices, discount terms and agreements

TV Buyer

GroupM, MediaCom Agency
03.2020 - 02.2021
  • Client: MARS (Sneakers, M&M's, Twix, Pedigree, Whiskas, Orbit, Royal Canin)
  • Tactical planning and TV buying
  • Participation in tactical TV planning (split optimization, quality selection)
  • Document control
  • Work in specialized software (Palomars, Instar, TV Planet, TV Sputnik, MScreen, etc.);
  • Interaction with contractors on current issues;
  • Interaction with other departments on TV placement issues;
  • Fulfillment of other requirements and instructions of the immediate supervisor related to implementation of the functions of the TV Buying department
  • Coordination of creative materials (video copies)
  • Formation of applications for placement;
  • Preparation of post-buy-reports;
  • Monitoring the placement of the TV campaign (National, regional, thematic, sponsorship)

Senior TV Buyer

Publicis Group, StarLink Agency
12.2008 - 02.2019
  • Clients: Abbott, Pupa, Remington, etc
  • Negotiation of the terms of the deal for an advertising campaign on TV
  • Coordination of advertising video-copies for compliance with the Law on Advertising -
  • Preparation of documents for the launch of the campaign, placement, quality control, monitoring the effectiveness of the advertising campaign, prompt response to difficult situations, adjustments to the transaction to fulfill the set KPIs
  • TV viewing analysis, placement adjustment
  • Preparation, analysis of reports on quality, efficiency, financial reports of the past campaign for the client, control of documents from the contractor, budget control - Training of junior staff (assistant)
  • Optimization of the work process, the introduction of new automated systems to improve the quality and speed of tasks
  • Effective communication with contractors/ media seller/ TV Channels
  • Big Data analytics, pivot tables, Vlookup etc
  • Experience in working with regional, national advertising campaigns, filling out audit reports, meetings with a client, as well as experience in working with tight deadlines with irregular schedules

Education

Bachelor - Marketing

National Institute of Business

Skills

  • Critical thinking and problem solving
  • Adaptability
  • Leadership
  • Effective Time Management
  • Ability to Multitask
  • Fast Learner
  • Ability to Work Under Pressure
  • Ability to Work in a Team
  • Microsoft Excel
  • Microsoft Office
  • Data Analysis
  • TV Buying
  • Media Planning
  • ABC analyst
  • Document Control
  • Communications Security

Timeline

Senior Media Planner of DRTV

Shop & Show (TV Shop)
07.2022 - 05.2023

Senior TV Buyer

OMD OM Group, Media Instinct Agency
02.2021 - 09.2021

TV Buyer

GroupM, MediaCom Agency
03.2020 - 02.2021

Senior TV Buyer

Publicis Group, StarLink Agency
12.2008 - 02.2019

Bachelor - Marketing

National Institute of Business

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Veronika Teplova