Veruschka Bartley
Area Director Of Sales And Marketing
Orange Park,FL
Summary
Strategic sales professional who consistently improves occupancy of troubled assets through collaborating with professional referral sources, executing meaningful events, and creating a sales culture in the community. Achieved and maintained 100% occupancy during pandemic while collecting community fees 50+% above competitors, 30+% above market while supporting other sales directors in different locations. Experienced in conflict management and bridging the relationship between sales, clinical and operations. Proficient with Microsoft Office, Sherpa, and social media platforms. Comfortable analyzing P & L reports and metrics to create sales strategy. Innovative problem-solver who can generate workable solutions and resolve issues between departments heads, residents or families. Personable professional whose strengths include cultural sensitivity and an ability to build rapport with a diverse workforce in a multicultural environment. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency. Consistently delivers timely and effective marketing programs to promote awareness of services and company mission.
Overview
7
7
years of professional experience
Work History
Area Director of Sales and Marketing
Harbor Retirement Associates
Jacksonville, FL
06.2019 - Current
- Increased occupancy for lease-up community from 75% to 100% in 5 months
- Trained sales team on lead urgency, follow up, and overcoming objections
- Achieved 46% above budget in community fees and market rate in 2019
- Analyzed sales and marketing data and markets trends for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed production of collateral, posters and leaflets.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Organized promotional events and interacted with community to increase sales volume.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Evaluated market data to develop and create business strategies and marketing plans.
- Built relationships with customers and community to establish long-term business growth.
Sales Director
Brookdale Senior Living
Jacksonville, FL
07.2016 - 05.2019
- Increased occupancy for troubled asset from 72% to 100% within a year
- Led the change in payer source from Medicaid to private pay community
- Onboarded all new hires as a peer mentor/trainer
- Assisted sales in challenged sister communities as stretch assignments
- Managed leads for 8 Jacksonville market communities via network selling
- Awarded as the second highest in sales for National President’s Club for 2018
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Executed strategic plans for growth and new acquisitions.
- Exceeded sales goals through effective time management and resource allocations.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Developed pipeline utilization strategies and penetration processes to increase overall profitability by 90%.
Education
Bachelor of Science - Management
University of Phoenix
Skills
Territory Management
undefinedAdditional Information
- Awards , Quarterly President’s Club - 4 Time Award Winner 100% District Club Award – 5 Time Award Winner District Sales Mojo Award Winner Highest Move-In Month Award – 12 units/14 Residents (July 2018) Customer Experience Award - Best in The Nation Highest NOI Increase by Percentage Award – 90% Increase 2018
Timeline
Area Director of Sales and Marketing
Harbor Retirement Associates
06.2019 - Current
Sales Director
Brookdale Senior Living
07.2016 - 05.2019
Bachelor of Science - Management
University of Phoenix
Similar Profiles
John WrightJohn Wright
Director of Sales and Marketing at Harbor Retirement AssociatesDirector of Sales and Marketing at Harbor Retirement Associates
Nathaniel JohnsonNathaniel Johnson
Maintenance Technician at Harbor Edge Retirement CommunityMaintenance Technician at Harbor Edge Retirement Community
Charles HobbsCharles Hobbs
Care Partner at Harbor Retirement AssosciatesCare Partner at Harbor Retirement Assosciates