Vesna Siftar
Chicago,IL
Summary
GLOBAL SENIOR EXECUTIVE
Accomplished and results-driven global marketing executive with extensive experience developing strategic
integrated multichannel brand campaigns and executing to meet company financial objectives. Marketing
expertise with an innovative and creative leadership style to produce a significant return on investment with
marketing spending for early-stage, rapid-growth, and large global organizations. An influential and visionary
strategic partner with a track record of successful client and stakeholder relations, team development,
mentoring, and coaching to achieve high levels of engagement, retention, creativity, and marketing
proficiency. A well-respected and multi-lingual leader with a passion for excellence while driving growth.
Overview
15
15
years of professional experience
Work History
Interim Brand Director
HAVERHILL
09.2023 - Current
- Joined the Haverhill team to spearhead the revitalization of the brand foundations and Brand strategy
- Working closely with executives to determine Haverhill’s position in the luxury jewelry category and assess internal marketing requirements to build a Brand focused team
- Collaborating with the CGO to operationalize growth plans and orchestrated the formation of the media support team, overseeing immediate needs, planning, and organizational structuring to hire best in class talent.
Senior Vice President – Group Business Director
22Squared
05.2022 - 06.2023
- A strategic executive member of a cohort of creative change agents implemented an enhanced integrated marketing and business development approach for the Client Servicing department and wider
- Spearheaded successful Varo's Bank "That Bank" Brand's second chapter in key US markets with more than $2.5M revenue that resulted in increased brand visibility and customer acquisition.
- Sustained 22Squared as exclusive AOR agency amid marketing restructuring and budget reductions
- Created and implemented a first Varo’s Social Agility Center, yielding 10% organic growth in one year
Senior Vice President, Global Account Director
PUBLICIS
01.2020 - 04.2022
- Promoted to SVP to lead Publicis' partnership with Samsung HQ during the Global Team's relocation from Chicago to NYC
- Oversaw a team of six managing 30+ staff, ensuring continuity in client relations and seamless operations forSamsung Mobile, a $30M creative business
- Developed the strategic plan for the Global Content Hub Explorer and Global Search Team for Razorfish
- Planned, executed, and led AOR council for five global integrated marketing campaigns Galaxy S21 and S22 launches, including the Brand partnership with the 2020 Tokyo Summer Olympics.
Vice President, Global Account Director
Leo Burnett
01.2018 - 12.2019
- Promoted to VP, led Samsung Mobile Portfolio Campaigns, and executed integrated marketing campaigns, contributing to an annual agency revenue of $16M+ including winning $6.5M out of scope Brand Activation
- Leading the team through flagship product marketing strategy and campaign executions stages, ensuring expertise alignment with market needs and meeting KPIs with successful yearly evaluations
- Provided strategic leadership to cross functional teams, including the successful creation Galaxy Note 9 Launch campaign across 65 global markets, yielding substantial sales results.
Global Board Account Director
Leo Burnett
01.2015 - 12.2017
- Relocated to the London office with, ’s European HQ move from Vienna to establish new client relationships, coordinate regional and Global projects, while continuing to contribute to the global Samsung Mobile account
- Led the global brand budget for Pfizer’s Nexium Control, regional Multivitamin, and Analgesic portfolios, repositioning the portfolio and expanding across eight European markets with rapid sales results
- Win a pitch for the Digital Appliance European Brand Campaign with 12% increase in digital appliance sales YoY
- Led the strategic design and implementation of the website creative revision for Nexium Control
Regional Account Head
Leo Burnett
05.2011 - 12.2014
- Recruited to establish a global network of international agencies to support the agency’s newly established AOR assignment from Samsung Global Marketing Center (GMC)
- Led the recruitment and training of teams regionally to support Samsung clients, ensure consistency across markets, adhere to MSA and Brand guidelines
- Led regional expansion efforts by entering new markets by building an integrated region from nine to 39 markets and established the 1st, Social Media\ Centers across nine markets.
Client Services Director
FCB
08.2008 - 04.2011
- Served as Deputy Manager, co-leading teams of 45+ during a transitional rebuilding period including leading business development and client management for the regional efforts. Managed the largest accounts, including PepsiCo, Ball Packaging Europe, IKEA, Beiersdorf, Chevrolet, Mondelez, and Raiffeisen Bank.
- Developed the first integrated digital team and successfully drove early adoption across the client portfolio.
- Overcame economic pressures and reduced mtk budgets to achieve 15% YoY growth by winning eight out of nine pitches.
Education
Bachelor of Arts (BA) - Marketing
University of Ljubljana, School of Economics And Business
Skills
- Global Marketing
- Campaign Planning
- Digital Marketing
- Advertising
- Branding
- Campaign Management
- Coaching
- Mentoring
Timeline
Interim Brand Director
HAVERHILL
09.2023 - Current
Senior Vice President – Group Business Director
22Squared
05.2022 - 06.2023
Senior Vice President, Global Account Director
PUBLICIS
01.2020 - 04.2022
Vice President, Global Account Director
Leo Burnett
01.2018 - 12.2019
Global Board Account Director
Leo Burnett
01.2015 - 12.2017
Regional Account Head
Leo Burnett
05.2011 - 12.2014
Client Services Director
FCB
08.2008 - 04.2011
Bachelor of Arts (BA) - Marketing
University of Ljubljana, School of Economics And Business
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