Vesna Siftar
Summary
Accomplished and results-driven global marketing executive with extensive experience developing strategic integrated multichannel brand campaigns and executing to meet company financial objectives. Marketing expertise with an innovative and creative leadership style to produce a significant return on investment with marketing spending for early-stage, rapid-growth, and large global organizations. An influential and visionary strategic partner with a track record of successful client and stakeholder relations, team development, mentoring, and coaching to achieve high levels of engagement, retention, creativity, and marketing proficiency. A well-respected and multilingual leader with a passion for excellence while driving growth.
Overview
16
16
years of professional experience
Work History
Marketing and Brand Consultant
DSTN
REMOTE
09.2023 - Current
- Collaborated with senior executives to identify business and marketing needs in luxury, jewelry, and organic CPG sectors. Revitalized brand foundation and developed impactful strategies for branding and marketing. Provided marketing support during the IPO process.
- Successfully orchestrated the implementation of growth plans, resulting in the formation of high-performing marketing teams.
- Directed immediate requirements, strategic planning, and talent acquisition to recruit top-notch professionals.
Senior Vice President - Group Business Director
22SQUARED
REMOTE
05.2022 - 06.2023
- Recruited as the industry-known 'Samsung Whisperer' for leading the Samsung Global Mobile Portfolio, implementing an enhanced integrated marketing and business development approach for the Client Servicing department and wider.
- Led successful launch of Varo's Bank second fully Integrated Brand Chapter 'That Bank' in key US markets, generating over $2.5M in agency revenue and boosting brand awareness and customer acquisition.
- Successfully retained 22Squared as the only AOR agency amidst marketing restructuring and budget reductions
- Created and implemented Varo's first Social Agility Center, resulting in a 10% increase in organic growth within one year.
- Led the strategic and creative development of the NAACP's 2023 fundraising campaign.
Senior Vice President, Global Account Director
PUBLICIS
NEW YORK, NY
01.2020 - 04.2022
- Promoted to SVP and led Publicis' partnership with Samsung HQ during the Global Team's relocation from Chicago to NYC
- Ensured continuity in client relations and seamless operations for Samsung Mobile, a $30M+ creative business by overseeing a team of six and managing 30+ staff.
- Created the strategic plan for the Global Samsung Content Hub Explore and Global Search Team
- Spearheaded the planning, execution, and leadership of AOR council for brand partnership with the 2020 Tokyo Summer Olympics as well as five global integrated marketing campaigns.
Vice President, Global Account Director
LEO BURNETT WORLDWIDE
Chicago, IL
01.2018 - 12.2019
- Promoted to VP and successfully led Samsung Mobile Portfolio Campaigns, resulting in an increase in annual agency revenue of $16M+, including playing a lead role in winning $6.5M Brand Activation
- Led team through flagship product marketing strategy stages, and ensured GTM alignment with market needs and KPIs.
- Delivered strategic leadership for the highly successful 2018 Galaxy Note 9 Launch campaign across 65 markets, driving substantial sales growth and earning the highest global agency evaluation.
Global Board Account Director
LEO BURNETT WORLDWIDE
London, UK
01.2015 - 12.2017
- Established new client relationships and coordinated regional and global projects as part of Samsung's European HQ move from Vienna to the London office.
- Managed global brand budgets for Pfizer's Nexium Control, regional Multivitamin, and Analgesic portfolios, successfully repositioning the portfolio and achieving rapid sales growth across eight European markets.
- Successfully won the pitch for the Digital Appliance European Brand Campaign, driving a 12% YoY rise in DA sales.
- Led strategic re-design and implementation of Nexium Control website creative revision.
Regional Account Head
LEO BURNETT WORLDWIDE
Vienna, Austria
05.2011 - 12.2014
- Recruited to establish global network of international agencies for agency's newly established AOR assignment from Samsung Global Marketing Center (GMC).
- Oversaw the recruitment and training of regionally-based teams, maintaining consistency across markets while adhering to MSA and Brand guidelines.
- Led regional expansion and integration from nine to 39 markets, establishing the 1st Samsung Social Media Centers across nine markets.
Client Services Director
FCB
Belgrade, Serbia
09.2008 - 04.2011
- Managed business development and Account Management Department for a regional full-service marketing agency, leading teams of 45+ during a period of transition.
- Successfully oversaw major accounts including PepsiCo, Ball Packaging Europe, IKEA, Beiersdorf, Chevrolet,
Mondelez and Raiffeisen Bank. - Pioneered the integration of a cohesive digital team, resulting in widespread adoption across all clients
- Achieved 15% YoY growth by winning eight out of nine pitches despite economic pressures and reduced marketing budgets.
Education
Bachelor of Arts (BA) - Marketing
University of Ljubljana, School of Economics and Business
Skills
- Strategic Thinking
- Campaign Planning
- Brand positioning
- Brand strategy
- Partnership Building
- Advertising Management
- Global Marketing
- Campaign Management
- Marketing Communications
- Market Analysis
- Competitive Analysis
- Training and mentoring
- Integrated Marketing
Personal Information
Title: GLOBAL SENIOR EXECUTIVE
Languages
English
Full Professional
Serbian
Full Professional
Spanish
Limited
Slovenian
Native/ Bilingual
French
Limited
German
Limited
Accomplishments
- 3 Cannes Lions for Samsung Maestros Academy
References
References available upon request.
Timeline
Marketing and Brand Consultant
DSTN
09.2023 - Current
Senior Vice President - Group Business Director
22SQUARED
05.2022 - 06.2023
Senior Vice President, Global Account Director
PUBLICIS
01.2020 - 04.2022
Vice President, Global Account Director
LEO BURNETT WORLDWIDE
01.2018 - 12.2019
Global Board Account Director
LEO BURNETT WORLDWIDE
01.2015 - 12.2017
Regional Account Head
LEO BURNETT WORLDWIDE
05.2011 - 12.2014
Client Services Director
FCB
09.2008 - 04.2011
Bachelor of Arts (BA) - Marketing
University of Ljubljana, School of Economics and Business
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