Summary
Overview
Work History
Education
Skills
Timeline
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VESNA Siftar

Chicago,IL

Summary

Accomplished and results-driven global marketing executive with extensive experience developing strategic, integrated multichannel brand campaigns, and executing to meet company financial objectives. Marketing expertise with an innovative and creative leadership style to produce a significant return on investment with agency spending for early-stage, rapid-growth, and large global corporations. An influential and visionary strategic partner with a track record of successful client and stakeholder relations, team development, mentoring, and coaching to achieve high levels of engagement, retention, creativity, and marketing proficiency. A well-respected and multi-lingual trusted leader with a passion for excellence while driving growth.

Overview

17
17
years of professional experience

Work History

Consulting Partner, NA Retail & CPG

TCS Interactive
Chicago, IL
11.2024 - Current
  • Secured and led a $2.5M omnichannel transformation program for a major U.S. retailer.
  • Led 13 RFPs within two months, accelerating go-to-market momentum, and expanding client engagement across priority accounts.
  • Repositioned TCS Interactive internally by rebuilding trust with client partners and executive leadership across the broader TCS organization.

Senior Marketing and Brand Consultant

DSTN
Remote
01.2024 - 10.2025
  • Partnered with luxury and CPG brands to drive brand clarity, growth planning, and go-to-market excellence.
  • Led the IPO marketing strategy for a valuation of an organic CPG brand, resulting in higher investor engagement.
  • Led agencies selection process and negotiating MSAs

Senior Vice President

22SQUARED
Chicago, IL
05.2022 - 06.2023
  • Implemented an enhanced, integrated marketing and business development approach for the Business Leadership department.
  • Partnered with the Varo Bank Executive Leadership to launch the 'That Bank' integrated platform in eight key U.S. markets, including securing $1.2M additional budget amidst budgetary reductions.
  • Created and implemented Varo's Social Agility Center, yielding 10% organic growth in one year.

Senior Vice President – Samsung Global Mobile

PUBLICIS
New York, NY
01.2020 - 04.2022
  • Promoted to SVP to lead consolidated creative teams in NYC, as per an executive stipulation from the client.
  • Directed teams to ensure client continuity and ensure seamless operations of a $30M creative account
  • Developed the strategic plan for the Samsung Global Content Hub, Explore, and Global Search Team, valued at $6M.
  • Planned and implemented five global integrated marketing campaigns in a year, including the Galaxy S21 and S22 launches, and the 2020 Tokyo Summer Olympics.

Vice President – Samsung Global Mobile

LEO BURNETT WORLDWIDE
Chicago, IL
01.2018 - 12.2019
  • Led Samsung Mobile brand strategy and execute integrated marketing campaigns with revenue of $16M+
  • Provided strategic leadership, executing Samsung Mobile portfolio campaigns increasing revenue by 13% YoY, including incremental $6.5M integrated brand campaign
  • Created and launched an integrated brand and product campaign for the 2018 launch of the Galaxy Note 9 across 65 different global markets, Samsung’s 2nd largest campaign producing significant sales results

Global Board Account Director

LEO BURNETT WORLDWIDE
London, UK
01.2015 - 12.2017
  • Won the coveted three Cannes Lions with the Maestros Academy securing $1 million from the Samsung global innovation fund.
  • Led the global brand budget for Pfizer’s Nexium Control, and regional multivitamin, and analgesic portfolios, with $1.1M in agency revenue.
  • Leveraged expertise and relationships with Samsung HQ to establish partnerships with the European Regional HQ to secure a $550K household appliance digital business, producing a 12% increase in digital appliance sales YoY.

Regional Account Head, Wider Europe

LEO BURNETT WORLDWIDE
Vienna, Austria
05.2011 - 12.2014
  • Recruited to establish a global network of agencies to support the agency’s newly established AOR designation from the Samsung Global Marketing Center.
  • Led regional recruitment and training of teams, ensuring consistency across markets, and adhering to global guidelines.
  • Successfully built the region from nine to 39 markets, establishing the first social media centers.

Client Services Director

DRAFTFCB AFIRMA
Belgrade, Serbia
08.2008 - 04.2011
  • Served as Deputy Manager, co-leading teams of 45+ during a transitional rebuilding period.
  • Managed the largest regional accounts, including PepsiCo, Ball Packaging Europe, IKEA, Beiersdorf, Chevrolet, Mondelez, and Raiffeisen Bank.
  • Achieved 15% year-over-year growth, including winning eight out of nine pitches.

Education

Master of Arts - Marketing

University of Ljubljana, School of Economics And Business
Slovenia

Skills

  • Global Leadership
  • Marketing Strategy
  • Brand Optimization
  • Multichannel Integrated Marketing
  • Client Relationship Management
  • Consultative Problem-Solving
  • Team Leadership & Development
  • Executive Communication
  • Business Transformation
  • Strategic Advisory
  • Creative & Visionary

Timeline

Consulting Partner, NA Retail & CPG

TCS Interactive
11.2024 - Current

Senior Marketing and Brand Consultant

DSTN
01.2024 - 10.2025

Senior Vice President

22SQUARED
05.2022 - 06.2023

Senior Vice President – Samsung Global Mobile

PUBLICIS
01.2020 - 04.2022

Vice President – Samsung Global Mobile

LEO BURNETT WORLDWIDE
01.2018 - 12.2019

Global Board Account Director

LEO BURNETT WORLDWIDE
01.2015 - 12.2017

Regional Account Head, Wider Europe

LEO BURNETT WORLDWIDE
05.2011 - 12.2014

Client Services Director

DRAFTFCB AFIRMA
08.2008 - 04.2011

Master of Arts - Marketing

University of Ljubljana, School of Economics And Business

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VESNA Siftar