Viana Massaro
Summary
Passionate, driven, and hard-working individual with strong communication, interpersonal, and leadership skills. Seeking a position in a fast-paced environment with opportunities for growth. Over four years of experience in client-facing financial services and analytics, delivering high-quality services to prestigious institutions.
Overview
4
4
years of professional experience
Work History
Senior Financial Analyst
NBC
03.2025 - Current
- Collaborate with the Ad Sales team to develop financial models that support strategic decision making and revenue forecasting
- Conduct in-depth analysis of advertising revenue trends, providing actionable insights to senior management
- Prepare comprehensive financial reports and lead presentations for executive meetings, streamlining communication of key financial metrics
- Leverage advanced Excel and data visualization tools to enhance reporting accuracy and efficiency
- Assist in budget planning and variance analysis, identifying areas for cost reduction and efficiency improvements
Senior Officer
Royal Bank of Canada
10.2023 - 03.2025
- Managed $600M in charitable assets for ultra-high-net-worth clients
- Ensured adherence to donor intentions and fiduciary standards
- Drove revenue growth through client onboarding and presentations
- Developed marketing collateral and lead campaign initiatives
- Implemented automated process improvements to boost efficiency
- Analyzed financial and sales data for trends and variances
- Facilitated acceptance and liquidation of complex asset gifts
- Earned Donor Advised Fund Specialist Certification
Fund Administrator
Royal Bank of Canada
06.2021 - 10.2023
- Built relationships with trust clients and corporate partners
- Delivered tailored financial solutions to high-net-worth clients
Education
Bachelor of Science - Finance, Trust Fund Management
University of Delaware – Alfred Lerner College of Business & Economics
Skills
- Budgeting and planning
- Marketing strategy planning
- Financial and estate planning
- Variance reporting
- Account reconciliation
- Annual budgets
- Financial modeling
Internships
Royal Bank of Canada Wilmington, DE | June 2020–August 2020
- Supported trust administration across legal, tax, and financial domains
KPMG Philadelphia, PA | June 2019–February 2020
- Conducted audit work during peak season
- Represented Philadelphia office at Global Advantage Program in Budapest
Millennial Partners Philadelphia, PA | December 2018–September 2019
Kingsway Realty Company Cherry Hill, NJ | June 2018–August 2018
Timeline
Senior Financial Analyst
NBC
03.2025 - Current
Senior Officer
Royal Bank of Canada
10.2023 - 03.2025
Fund Administrator
Royal Bank of Canada
06.2021 - 10.2023
Bachelor of Science - Finance, Trust Fund Management
University of Delaware – Alfred Lerner College of Business & Economics
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