Summary
Overview
Work History
Education
Skills
Timeline
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Vianca Martin

Wantagh,NY

Summary

Dynamic Merchant Services professional with a proven track record at Bank of America, and Fiserv Inc, for excelling in negotiation and customer retention. Leveraged data-driven decision-making to enhance payment processing efficiency, achieving significant cost savings. Recognized for fostering strong client relationships and consistently meeting sales goals through effective communication and strategic planning.


Experienced with analyzing market trends and consumer behavior to maximize product offerings. Utilizes strategic planning to optimize inventory and boost profitability. Track record of negotiating favorable terms with suppliers, ensuring competitive pricing and quality.


Professional merchant with extensive experience in retail operations and merchandising strategies. Demonstrates strong leadership, adept at driving sales and optimizing product assortments. Effective collaborator with keen focus on team synergy and achieving tangible results. Skilled in market analysis, vendor negotiations, and inventory management. Renowned for adaptability and reliability in fast-paced environments.

Overview

18
18
years of professional experience

Work History

Senior, Merchant Consultant Fiserv

Fiserv
06.2020 - 11.2024
  • Collaborated with cross-functional teams to develop new payment strategies, optimizing transaction processes for clients.
  • Increased client retention rates through proactive communication efforts, fostering strong relationships built on trust and transparency.
  • Championed the adoption of emerging payment technologies, positioning the company as an industry leader in innovative solutions.
  • Analyzed financial data to identify opportunities for cost reduction or revenue growth within the payment processing department.
  • Maintained up-to-date knowledge of industry trends and regulations, ensuring compliance with all applicable laws and guidelines.
  • Oversaw integration of new technology platforms, enhancing the efficiency and accuracy of payment processing systems.
  • Enhanced customer satisfaction by resolving payment disputes and addressing concerns in a timely manner.
  • Developed risk mitigation strategies, minimizing potential losses from fraudulent transactions or system failures.
  • Negotiated favorable terms with vendors and service providers, reducing costs related to payment processing fees and equipment leasing.
  • Analyzed business processes to identify cost savings and operational efficiencies.
  • Implemented fraud prevention measures by rigorously screening transactions for suspicious activity or inconsistencies.
  • Negotiated favorable terms with vendors and service providers, reducing costs associated with payment processing operations.
  • Ensured timely payments by closely monitoring deadlines and proactively reaching out to clients for required information.
  • Reduced errors in payment processing by maintaining an organized system for tracking invoices, payments, and account balances.
  • Prioritized tasks efficiently while working under tight deadlines to consistently meet or exceed daily transaction quotas.
  • Streamlined payment processing procedures by implementing new software solutions to increase efficiency and accuracy.
  • Secured favorable contracts through diligent analysis of market trends, pricing data, and competitor activities.
  • Enhanced client relationships with efficient negotiation strategies that focused on mutually beneficial solutions.
  • Exceeded sales targets consistently by actively prospecting for new clients and upselling to existing customers.
  • Organized and participated in industry events, conferences, and trade shows for increased brand visibility and networking opportunities.
  • Developed a high-performance sales culture by setting clear expectations, providing regular performance feedback, and fostering a positive team environment.
  • Streamlined sales processes to increase efficiency, reduce costs, and enhance overall productivity.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Facilitated seamless transitions for clients switching from other providers, ensuring minimal disruption to their operations.
  • Provided ongoing support to clients, addressing any questions or concerns promptly and professionally, maintaining high levels of client satisfaction.
  • Assisted in the development of marketing materials targeting specific industries or demographics, increasing brand visibility within key markets.
  • Implemented effective risk management strategies to minimize losses from fraudulent transactions and chargebacks.
  • Streamlined payment processing for clients, resulting in improved efficiency and cost savings.
  • Boosted client retention rates through regular follow-ups and addressing concerns promptly.
  • Worked closely with account managers to ensure smooth handoffs of new client accounts after the initial setup process was complete.
  • Contributed valuable insights during strategic planning sessions, influencing company direction and growth.
  • Conducted thorough analyses of clients'' current payment processing systems, recommending appropriate upgrades or changes to optimize performance.
  • Responded to customer issues and resolved complaints by leveraging expert knowledge.
  • Improved monthly sales with successful marketing, sales and customer relations approaches.
  • Established and maintained e-commerce website to promote and sell products.
  • Researched and developed new products to meet customer demands.
  • Managed financial tracking, inventory coordination and social media marketing.
  • Collaborated with sales teams to identify potential new clients, expanding the company''s market reach.

Vice President

Bank of America Merchant Services
06.2014 - 04.2020
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Achieved monthly sales targets through effective territory management and strategic planning.
  • Participated in trade shows and networking events to promote brand awareness and generate leads for future sales opportunities.
  • Streamlined internal communication processes between the sales team and other departments to improve operational efficiency.
  • Consistently contributed valuable insights during weekly team meetings to drive continuous improvement and foster a culture of collaboration.
  • Negotiated contracts for optimal pricing structures, ensuring profitability while maintaining customer loyalty.
  • Resolved complex technical issues through rigorous troubleshooting and root-cause analysis, minimizing downtime and disruptions to business operations.
  • Managed a complex pipeline of opportunities from initial inquiry through contract negotiation and closing stages.
  • Collaborated with team members to achieve monthly sales targets.
  • Designed compelling sales presentations showcasing the value proposition of technology offerings.
  • Facilitated successful product demonstrations, highlighting key features and benefits to prospective customers.
  • Negotiated favorable pricing terms for both customers and the company, ensuring mutually beneficial agreements.

Business Banking Consultant

Bank of America
04.2008 - 06.2014
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Provided expert guidance on business financing options, helping clients secure necessary capital for growth.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Generated new business with marketing initiatives and strategic plans.
  • Proactively identified potential risks within client portfolios, implementing strategic measures to minimize losses.
  • Maintained comprehensive knowledge of banking products and services, ensuring accurate and informed recommendations for clients.
  • Collaborated with cross-functional teams to develop new business strategies, increasing overall growth.
  • Met with existing clients and prospects through personal calling efforts and other contacts to discuss business needs.
  • Managed a diverse portfolio of clients, ensuring their financial needs were met and exceeded.
  • Monitored industry trends to stay informed on market changes and provide up-to-date advice for clients'' financial decisions.
  • Assisted in the development of marketing materials to attract new clients, effectively expanding the bank''s market share.
  • Fostered a positive work environment by actively participating in team meetings and sharing ideas for process improvements.

Sales Associate

Bank of America
04.2007 - 03.2008
  • Increased sales revenue by developing and implementing strategic sales plans and maintaining key client relationships.
  • Forged strategic partnerships with complementary businesses, expanding market reach and driving additional revenue streams.
  • Established credibility as a trusted advisor, providing expert product knowledge and industry insights to clients.
  • Mentored junior sales staff, sharing best practices for lead generation, prospecting, and closing techniques.
  • Optimized marketing materials for maximum impact when presenting offerings to potential clients.
  • Expanded customer base by identifying new business opportunities and conducting targeted prospecting efforts.
  • Drove customer retention by addressing concerns promptly, delivering exceptional service throughout the entire sales process.

Education

Bachelor of Arts -

John Jay College of Criminal Justice
New York, NY

Skills

  • Merchandise allocation
  • Data-driven decision making
  • Merchandising strategies
  • Pricing strategy
  • E-commerce management
  • Negotiation expertise
  • Brand awareness
  • Strong communication and interpersonal skills
  • Multitasking Abilities
  • Detail-oriented
  • Engaging with diverse customers
  • Payment processing
  • Customer retention
  • Meeting sales goals

Timeline

Senior, Merchant Consultant Fiserv

Fiserv
06.2020 - 11.2024

Vice President

Bank of America Merchant Services
06.2014 - 04.2020

Business Banking Consultant

Bank of America
04.2008 - 06.2014

Sales Associate

Bank of America
04.2007 - 03.2008

Bachelor of Arts -

John Jay College of Criminal Justice

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Vianca Martin